RGC Digital Marketing

By Richard Gerretson-Cornell

Proactive vs Reactive Consumer Marketing

proactive-vs-reactive-marketing | RGC Digital Marketing Agency Sydney

2016 has flown past ever so quickly and the majority of brands, have either planned their consumer marketing and advertising strategies for the year ahead or are in the process of producing them now. But does your consumer marketing strategy have the ability to react quickly in an ever-changing landscape should it be required?

Brands develop consumer-marketing strategies to achieve ongoing engagement opportunities for their consumers and these proactive strategies serve brands extremely well in achieving their desired goals across the year and ultimately deliver more long term benefits than one off reactive campaigns.

However, what should a brand do when they must react quickly to market or brand shifts? And how well are their consumer marketing strategies able to adapt? Reactive marketing usually doesn’t have a clearly defined outcome or budget as they are implemented quickly in reaction to varying circumstances.

There can be many reasons as to why brands may need to react quickly, some of which are as follows:

  • New products may need to launch sooner rather than later
  • Platform technological advancements which deliver content to consumers
  • Consumer behavioral shifts from one brand to a competing brand

Technology plays a big role in how consumers connect with brands. And with the digital landscape advancing at a rapid rate, it is vital for brands to capitalise on new digital opportunities as they become available, so they can enhance consumer interaction. These days, consumers are very tech savvy and it is not uncommon to see consumers adopting new technology and this is where reactive consumer marketing can ensure brands can implement campaigns to capture additional market share.

Brands will also produce reactive consumer marketing campaigns when they may see their consumers moving to competing brands. It is imperative that brands are able to identify the threat and react quickly and efficiently whilst still being able to adhere to an overall campaign objective.

What ever the reason may be it is essential that consumer marketing campaign strategies incorporate contingencies for reactive opportunities to ensure brands retain the attention of their consumers and capitalise on new digital innovations, whilst still having the end goal in mind with their core objectives.

The success of a consumer marketing campaign strategy is achieved in its ability to adapt to any climate and adopting a reactive marketing approach does not necessarily mean it has to be implemented without a clear set of goals, objectives and budgets.

For more information on how RGC Digital Marketing could demonstrate the benefits of proactive and reactive marketing opportunities for your brand, please contact Richard on (02) 8883 2988 or email richard@rgcadvertising.com.au

Importance of Personalisation in Digital Marketing
The Latest Insights Into Google’s November Core Update
6 Important Elements You May Have Forgotten In Your Web Design
Should Your Business Invest In SEO In 2024?
Benefits Of Utilising An SEO Agency in Sydney
Why QSR’s need to serve up Engaging Social Content
SEO News: Google’s December Core Update
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
Should Your Small Business Invest In Web Design Services?
Does Content Marketing Really Work? Content Marketing Agency | RGC
How QSR’s feed their audience’s appetite for online food delivery
Threads: The Next Big Thing For Digital Marketers?
What a COVID-19 Second Wave Will Mean for Marketers
10 Tips To Increase Conversions With Web Forms
A Guide To PPC Advertising
How Smart Speakers Are Amplifying Sales In The Retail Sector
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
6 Elements that Build a Successful Client-Agency Relationship
How Digital Marketing Will Change Post Covid-19
RGC Wins 2016 WebAwards for Sika Retail
What Is Off-Page SEO & Why Is It So Important?
Get Schooled On Digital Marketing in the Education Industry
Win Local Clients with Local SEO Services | Local SEO Agency
RGC Won Website Feature Silver Awards For Client Websites
RGC Wins Silver at the 2016 W3 Awards
Brand Safety In a Programmatic Environment
What has Social Media Taught Us?
How Image Recognition Is Changing Social Media Marketing
How Augmented Reality is Changing E-Commerce
SEM vs. SEO: Which Is Right for You?
Will Nostalgia Marketing Still Be Relevant in 2022?
How To Optimise Your Blog Post For SEO Like A Pro
Discovering The Purpose and Power of Different Blog Types
How Digital Is Changing Retail
How to Create Marketing Leverage Opportunities for your brand
Post-Pandemic Digital Marketing Trends That Are Here To Stay
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Getting Started With Google Search Console
5 Clever Ways to Build Your First-Party Database in a Cookieless World
15 Eye-Opening Social Media Marketing Statistics Of 2023
Digital Marketing Trends Set To Make An Impact in 2024
Steps To Creating A Successful Digital Marketing Strategy
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
Amazon’s Impact On The Retail Industry
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
Mastering Google Ads On A Shoestring Budget
The Value of Google Merchant Center For E-Commerce Businesses
That’s A Little Bit Personal, Isn’t It?
The Evolution of E-Commerce in 2020
Master Google Search Console With These 5 Strategies
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
How Data is Fueling Digital Marketing in Automotive
How Can Marketing Agencies Deliver A Winning Pitch?
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
The Importance Of Website Design In Building Your Brand
Keep your automotive website on track with a local SEO strategy
GA4: The Latest in Analytics Technology
Local SEO Statistics Of 2023 Across 5 Unique Industries
RGC Wins at the 2017 Best Mobile Application Awards
How Australians Used Social Media In 2015
Chatbots Improve Customer Experience for Insurance Industry
7 Simple Content Writing Tips To Master In 2023
Pushing The Envelope With Email Marketing
Instagram Shopping Helping Retail | Instagram Advertising Agency
Designing Mobile-Friendly Restaurant Websites
Driving Engagement With User Generated Content
How can a website help the automotive industry | Web Design Agency
8 Compelling Reasons To Choose Custom Web Design
A Beginner’s Guide To Writing Metadata
The Importance Of Link Building For SEO
Is Social Media Marketing Really Worth It?
What Does Voice Search Mean For My Brand?
Your Go-To Guide To Writing Killer Content
Web Mobile Application for Independent Locksmiths
Fundamentals of Search Engine Marketing
Why SEO is important during Covid-19 Lockdown
ChatGPT: The Transformative AI System Changing The World of SEO
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
How To Design A Website That Is Mobile-Friendly
Google’s October 2023 Core Update Explained
How Can Digital Marketing be Effective for Schools?
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
How To Design A Scalable Website To Allow For Future Content
See How Retail Can Use Programmatic to Personalise Advertising
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
Content Creators: Why Their Jobs Are More In Demand Than Ever
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
Master Zero-Click SEO In 3 Easy Steps
Revolutionise Your Service Marketing: Powerful Strategies for Success
Programmatic Advertising Increases Customer Value for Insurance
How Virtual Reality is Changing Digital Marketing in Real Estate
Why Business Owners Need to Prepare for a Potential Google Departure
Mitsubishi Electric and Sika join RGC
5 Golden Rules for Choosing the Best SEO Agency for Your Business
The Future Of Search: Inside Google’s Project Magi