By Kayla Croser

6 Important Elements You May Have Forgotten In Your Web Design

Ever walked into a store and felt instantly confused or overwhelmed? That’s how users feel when your website misses key design elements. You might have the best products and great content, but if visitors don’t see what they expect to see quickly and directly, they will exit as quickly as they clicked in.

But with so many design elements vying for your attention, how do you know what to prioritise? Well, here’s our list of the most important elements for your web design. Whether you’re a huge multinational or a small start-up, these features will set you up for digital success.

High Quality Content

It can be easy to get caught up in the visuals and layouts of your website, but let’s not forget about one vital element that can truly make a difference: content. Your website’s design might grab attention, but it’s the content that holds it.

RGC Website Content

Think of your messaging as a conversation with your visitors. The words you use have the power to engage visitors and guide them through your offerings. Remember, informative and interesting topics coupled with simple language can keep your audience engaged and eager to explore. 

But it’s not just about what you say; it’s also about how accessible your information is. Ensure that everyone, regardless of their purpose, can easily navigate and understand your content. Provide your visitors with the information they’re seeking, and then direct them towards additional content that can capture their interest and maintain their engagement. This ongoing cycle is a key focus of successful websites.

Responsive/Mobile Friendly Design

Think about the last time you waited impatiently for a website to load. Frustrating, right? We’ve all been there. In our fast-paced world, every second counts. That’s why when it comes to web design, ensuring a responsive and mobile-friendly layout is crucial. From load speeds to the size of visuals, these factors can make or break that first impression.

75% Of Users Return To Mobile-Friendly Websites

Although, it’s not just about appearances; it’s about functionality too. That’s where minimising code comes into play. Streamlining your website’s code not only helps it load faster but also ensures a smoother user experience.

Navigating a website should be a breeze, not a test of patience. When your site is responsive and mobile-friendly, visitors can explore your content effortlessly, whether they’re on a desktop, tablet, or phone. 

Purpose Driven Design 

Crafting a website that truly engages with your visitors involves a strategic blend of key elements. Seamless navigation guides users effortlessly to their desired information, while impactful Call To Action (CTA) buttons direct them towards action.

But that’s not all. Your unique selling proposition should be clear to users as soon as they arrive on your homepage. They need to understand what you do, how you can help them, and what their next steps should be.

In the world of purpose-driven design, it’s vital to get people to the information they seek quickly and to CTA directives promptly. With easy-to-follow navigation and attention-grabbing buttons, your website becomes a dynamic platform that communicates value and drives conversions from the moment visitors land.

Attractive Design

When it comes to creating an appealing website, there’s more to it than meets the eye. Your web design speaks volumes in just a blink – a mere 50 milliseconds, to be exact. In that split moment, visitors quickly judge the look and feel of your site, soaking in the layout, colour scheme, and overall vibe.

Forming An Opinion On A Website

So, how can you make a killer first impression?

For starters, keep your style fresh and on-trend to catch the eye. Don’t forget the little things like active or hover states, which can make a difference in user experience. And let’s not underestimate the power of whitespace – it gives your content room to breathe and helps focus attention where it’s needed most.

Social Media Integration

Integrating social media into your website design is more crucial than you might think. Picture your website and social media channels as best friends – they work better together.

Having clear buttons or icons that lead visitors to your Facebook, Instagram, Twitter, or LinkedIn can encourage more interaction and broaden your online presence. It’s not just about what’s happening on your website; you also want to engage people on other platforms. That way, you create a complete circle of engagement, driving traffic from social media to your website and vice versa.

When done right, this seamless integration can help you build a thriving online community that exists both on your website and social media platforms.

Video Content

Would you rather read a long article or watch a snappy video that tells you the same thing but in a fun, engaging way? The answer for most of us is pretty clear: video wins hands down! 

Video content not only captures attention but also retains it, making it easier for you to share your message without losing your audience to a wall of text. The information presented in a video has a unique ability to sink in and become memorable more easily than merely reading it, ensuring that your message leaves a lasting impact.

Further to keeping your audience glued to the screen, it also does wonders for your site’s visibility. Believe it or not, a website with video content is 53 times more likely to land on the first page of Google search results.

First Page Of Google Search Results

So, if you want to both captivate your visitors and give your site a search engine boost, it’s time you start incorporating videos into your web design.

Level Up Your Web Design 

You may have the basics of web design down, but it’s the finer details that elevate a good site to a great one. Remember, it’s not just about looking pretty; your site needs to be user-friendly, accessible, and engaging.

From optimising your page load times to incorporating video content, these often-overlooked elements can make all the difference. If you want your website to stand out, pay attention to these six key factors. Start tweaking and updating today, and you’ll not only attract more visitors but keep them coming back for more!

Richard Gerrettson-Cornell To Speak On Global Growth At The Sydney Build Expo
How Can A Digital Marketing Agency Boost Your Ecommerce Sales?
Chatbots Improve Customer Experience for Insurance Industry
The Future Of Digital Marketing: Predictions From Our SEO Team
How Data is Fueling Digital Marketing in Automotive
How To Design A Website That Is Mobile-Friendly
Local SEO Success Stories: How We Put Businesses On The Map
Revolutionise Your Service Marketing: Powerful Strategies for Success
Hard Hats & Hashtags: Social Media Strategies For Building Professionals
See How Retail Can Use Programmatic to Personalise Advertising
The Value of Google Merchant Center For E-Commerce Businesses
6 Questions To Ask Your Digital Marketing Agency Every Month
How Our Creative & SEO Teams Collaborate For Maximum Impact
Optimising For Voice Search: The Next Frontier In SEO
Why SEO is important during Covid-19 Lockdown
Discovering The Purpose and Power of Different Blog Types
A Guide To PPC Advertising
Master Zero-Click SEO In 3 Easy Steps
Benefits Of Utilising An SEO Agency In Sydney
Pushing The Envelope With Email Marketing
Post-Pandemic Digital Marketing Trends That Are Here To Stay
15 Eye-Opening Social Media Marketing Statistics Of 2023
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
Fundamentals of Search Engine Marketing
8 Compelling Reasons To Choose Custom Web Design
GA4: The Latest in Analytics Technology
6 Elements that Build a Successful Client-Agency Relationship
RGC Won Website Feature Silver Awards For Client Websites
Marrying Form & Function: Our Philosophy On Effective Web Presence
How RGC Maximised Kambrook’s Blitz2Go’s Holiday Sales In 2 Months
Top Local SEO Statistics To Watch In 2024
What Is Off-Page SEO & Why Is It So Important?
Instagram Shopping Helping Retail | Instagram Advertising Agency
How To Optimise Your Blog Post For SEO Like A Pro
10 Tips To Increase Conversions With Web Forms
Driving Engagement With User Generated Content
What Does Voice Search Mean For My Brand?
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
How Can Digital Marketing Elevate Your Construction Business?
The Evolution of E-Commerce in 2020
RGC Wins 2016 WebAwards for Sika Retail
5 Ways A Digital Marketing Agency Can Transform Your Business In 2024
Should Your Small Business Invest In Web Design Services?
Why QSR’s need to serve up Engaging Social Content
Personalised Marketing: How To Make Your Customers Feel Special
SEO Agency Insights: Proven Strategies To Boost Your Website’s Ranking
How To Leverage Social Media For Small Business Growth
That’s A Little Bit Personal, Isn’t It?
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
The Art & Science Of Creating Shareable Content
Programmatic Advertising Increases Customer Value for Insurance
The Latest Insights Into Google’s November Core Update
RGC Wins at the 2017 Best Mobile Application Awards
Why Business Owners Need to Prepare for a Potential Google Departure
Web Mobile Application for Independent Locksmiths
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
Keep your automotive website on track with a local SEO strategy
Why Your Medical Clinic Should Invest In Digital Marketing
Staying Visible: Why Digital Marketing Is Crucial During Seasonal Slumps
Should Your Business Invest In SEO In 2024?
Get Schooled On Digital Marketing in the Education Industry
Content Marketing Trends Of 2024
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
How Smart Speakers Are Amplifying Sales In The Retail Sector
Mitsubishi Electric and Sika join RGC
Win Local Clients with Local SEO Services | Local SEO Agency
ChatGPT: The Transformative AI System Changing The World of SEO
The Most Surprising Digital Marketing Statistics Of 2024
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
SEM vs. SEO: Which Is Right for You?
How To Choose The Right Platform For Your Ads
RGC Wins Silver at the 2016 W3 Awards
Getting Started With Google Search Console
How Social Proof Can Transform Your Website Into A Trust Magnet
Recession-Proof Digital Marketing: Strategies To Thrive During Economic Downturns
Proactive vs Reactive Consumer Marketing
The Future Of Search: Inside Google’s Project Magi
Content Creators: Why Their Jobs Are More In Demand Than Ever
How Digital Marketing Will Change Post Covid-19
How Can Small Businesses Leverage AI For Growth
Digital Pit Stop: Maintaining Your Online Reputation In The Automotive Industry
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
How Can Digital Marketing be Effective for Schools?
SEO News: Google’s December Core Update
Threads: The Next Big Thing For Digital Marketers?
The Importance Of Link Building For SEO
Your Go-To Guide To Writing Killer Content
Essential SEO Services Every Business Should Invest In
How A Website Redesign Can Increase UX & Conversions
How Are Digital Marketing Agencies Really Using AI?
How To Choose The Best Digital Marketing Services For Your Business?
Digital Marketing Trends Set To Make An Impact in 2024
15 Must-Know Web Design Statistics Of 2024
5 Golden Rules for Choosing the Best SEO Agency for Your Business
Why Your Business Needs A Content Marketing Agency Now More Than Ever
What has Social Media Taught Us?
Does Content Marketing Really Work? Content Marketing Agency | RGC
How Can Marketing Agencies Deliver A Winning Pitch?
SMART Goals In Digital Marketing
How Do Digital Marketing Agencies Create Personalised Strategies?
Mastering Google Ads On A Shoestring Budget
Local SEO Statistics Of 2023 Across 5 Unique Industries
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
Top 5 Digital Marketing Measurement Tools
How Long Should You Commit To A Digital Marketing Agency?
What Role Does Content Play In An SEO Agency’s Strategy
Master Google Search Console With These 5 Strategies
How Can Online Marketing Strategies Rev Up Your Digital Presence In The Automotive Industry?
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
A Beginner’s Guide To Writing Metadata
Brand Safety In a Programmatic Environment
Designing Mobile-Friendly Restaurant Websites
Will Nostalgia Marketing Still Be Relevant in 2022?
Is Social Media Marketing Really Worth It?
How to Create Marketing Leverage Opportunities for your brand
Why You Should Work With A Full-Service In-House Digital Marketing Agency
Digital Marketing 101: A Beginner’s Guide For Small Business Owners
How Digital Is Changing Retail
What a COVID-19 Second Wave Will Mean for Marketers
How SEO & Advertising Work Together For Results
How QSR’s feed their audience’s appetite for online food delivery
5 Clever Ways to Build Your First-Party Database in a Cookieless World
The Importance Of Website Design In Building Your Brand
Why Sydney Businesses Need A Local Digital Marketing Agency
How Virtual Reality is Changing Digital Marketing in Real Estate
Does Your Business Need An SEO Audit?
6 Engaging Content Marketing Techniques For Medical Practitioners
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
Amazon’s Impact On The Retail Industry
Importance of Personalisation in Digital Marketing
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
How Image Recognition Is Changing Social Media Marketing
How Augmented Reality is Changing E-Commerce
Google’s October 2023 Core Update Explained
7 Simple Content Writing Tips To Master In 2023
How Australians Used Social Media In 2015
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
How To Design A Scalable Website To Allow For Future Content
How can a website help the automotive industry | Web Design Agency
Steps To Creating A Successful Digital Marketing Strategy