RGC Digital Marketing

By Kayla Croser

6 Important Elements You May Have Forgotten In Your Web Design

Ever walked into a store and felt instantly confused or overwhelmed? That’s how users feel when your website misses key design elements. You might have the best products and great content, but if visitors don’t see what they expect to see quickly and directly, they will exit as quickly as they clicked in.

But with so many design elements vying for your attention, how do you know what to prioritise? Well, here’s our list of the most important elements for your web design. Whether you’re a huge multinational or a small start-up, these features will set you up for digital success.

High Quality Content

It can be easy to get caught up in the visuals and layouts of your website, but let’s not forget about one vital element that can truly make a difference: content. Your website’s design might grab attention, but it’s the content that holds it.

RGC Website Content

Think of your messaging as a conversation with your visitors. The words you use have the power to engage visitors and guide them through your offerings. Remember, informative and interesting topics coupled with simple language can keep your audience engaged and eager to explore. 

But it’s not just about what you say; it’s also about how accessible your information is. Ensure that everyone, regardless of their purpose, can easily navigate and understand your content. Provide your visitors with the information they’re seeking, and then direct them towards additional content that can capture their interest and maintain their engagement. This ongoing cycle is a key focus of successful websites.

Responsive/Mobile Friendly Design

Think about the last time you waited impatiently for a website to load. Frustrating, right? We’ve all been there. In our fast-paced world, every second counts. That’s why when it comes to web design, ensuring a responsive and mobile-friendly layout is crucial. From load speeds to the size of visuals, these factors can make or break that first impression.

75% Of Users Return To Mobile-Friendly Websites

Although, it’s not just about appearances; it’s about functionality too. That’s where minimising code comes into play. Streamlining your website’s code not only helps it load faster but also ensures a smoother user experience.

Navigating a website should be a breeze, not a test of patience. When your site is responsive and mobile-friendly, visitors can explore your content effortlessly, whether they’re on a desktop, tablet, or phone. 

Purpose Driven Design 

Crafting a website that truly engages with your visitors involves a strategic blend of key elements. Seamless navigation guides users effortlessly to their desired information, while impactful Call To Action (CTA) buttons direct them towards action.

But that’s not all. Your unique selling proposition should be clear to users as soon as they arrive on your homepage. They need to understand what you do, how you can help them, and what their next steps should be.

In the world of purpose-driven design, it’s vital to get people to the information they seek quickly and to CTA directives promptly. With easy-to-follow navigation and attention-grabbing buttons, your website becomes a dynamic platform that communicates value and drives conversions from the moment visitors land.

Attractive Design

When it comes to creating an appealing website, there’s more to it than meets the eye. Your web design speaks volumes in just a blink – a mere 50 milliseconds, to be exact. In that split moment, visitors quickly judge the look and feel of your site, soaking in the layout, colour scheme, and overall vibe.

Forming An Opinion On A Website

So, how can you make a killer first impression?

For starters, keep your style fresh and on-trend to catch the eye. Don’t forget the little things like active or hover states, which can make a difference in user experience. And let’s not underestimate the power of whitespace – it gives your content room to breathe and helps focus attention where it’s needed most.

Social Media Integration

Integrating social media into your website design is more crucial than you might think. Picture your website and social media channels as best friends – they work better together.

Having clear buttons or icons that lead visitors to your Facebook, Instagram, Twitter, or LinkedIn can encourage more interaction and broaden your online presence. It’s not just about what’s happening on your website; you also want to engage people on other platforms. That way, you create a complete circle of engagement, driving traffic from social media to your website and vice versa.

When done right, this seamless integration can help you build a thriving online community that exists both on your website and social media platforms.

Video Content

Would you rather read a long article or watch a snappy video that tells you the same thing but in a fun, engaging way? The answer for most of us is pretty clear: video wins hands down! 

Video content not only captures attention but also retains it, making it easier for you to share your message without losing your audience to a wall of text. The information presented in a video has a unique ability to sink in and become memorable more easily than merely reading it, ensuring that your message leaves a lasting impact.

Further to keeping your audience glued to the screen, it also does wonders for your site’s visibility. Believe it or not, a website with video content is 53 times more likely to land on the first page of Google search results.

First Page Of Google Search Results

So, if you want to both captivate your visitors and give your site a search engine boost, it’s time you start incorporating videos into your web design.

Level Up Your Web Design 

You may have the basics of web design down, but it’s the finer details that elevate a good site to a great one. Remember, it’s not just about looking pretty; your site needs to be user-friendly, accessible, and engaging.

From optimising your page load times to incorporating video content, these often-overlooked elements can make all the difference. If you want your website to stand out, pay attention to these six key factors. Start tweaking and updating today, and you’ll not only attract more visitors but keep them coming back for more!

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