RGC Digital Marketing

By Kayla Croser

How To Design A Website That Is Mobile-Friendly

For many businesses, investing time and money into building an online presence can enhance one’s success and potential to reach customers based on a particular target demographic. A very successful way to create an online presence is through the activity of creating a functional website that has relevant information, simplifies the sales process and is essentially visually appealing in a way that depicts your brand. Therefore, with the use of a mobile-friendly website, you are able to connect with customers regardless of the type of device they are using to view your site.

What Is A Mobile-Friendly Website?

A mobile-friendly website ensures that your site’s visitors are able to access your website straight from their mobile device with ease and in an efficient manner that prevents any major changes as compared to the desktop version of your site. A mobile-friendly website is essentially a small-scale version of your website that displays correctly on a mobile device and has the ability to perform smoothly for the mobile user. As mobile-friendly websites carry on gaining more and more significance as an increased amount of users access the internet through their mobile devices, it is now more important than ever to get in touch with a web design agency in Sydney to optimise your site for mobile use.

Characteristics Of A Mobile-Friendly Website

Here is a list of various features that a mobile-friendly website should entail. Each of these characteristics is of great importance when website design agencies optimise your site for mobile use as they each act in a way to enhance your online presence.

  • Readability

A major factor that a web design agency takes into consideration when building a mobile-friendly website is readability. A mobile-friendly site ensures that it is effortless for users to read through your website without the need to zoom in and out of the screen to view the content. It is important that all users have the ability to view the site comfortably and are able to click and retrieve digital information in order to sustain good site traffic and minimise your bounce rate. Enhanced readability can often work to your advantage as it allows you to expand your mobile site’s effectiveness and engagement.

  • Usability

The usability of a site refers to the way in which users are able to navigate through your website through a method that they aspire to and in a way that they are able to do so quickly. The potential to create a pleasant experience for your site’s visitors will allure them to stay on your website for an extended period of time, ultimately leading to an increase in sales and even an improved ranking on search engine results pages (SERPs). 

  • Speed

Another attribute that is vital for web design agencies when building a mobile-friendly website is site speed. A mobile-friendly website must have the capacity to aid the requirements of a user – pages being able to load quickly and users being able to maneuver through the site quickly to find what they are looking for. This can have a large impact on your website’s engagement and mobile traffic. Plus, many search engines prioritise sites with a faster load speed as they understand the significance of notable user experience.

Characteristics Of A Mobile-Friendly Website

Importance Of Having A Mobile-Friendly Website

With an increasing number of users wanting to access sites on their mobile devices, it is crucial to ensure that all your site’s visitors have a worthwhile experience no matter the type of device they are using, whether it be a mobile phone or a tablet. If a site generally takes too long to load or it is not easy to navigate through on a mobile device, the user may move to visit a competitor’s site.

Hiring a web design agency in Sydney to optimise your site for mobile use has many benefits, and these include the following:

  • Enhanced search visibility
  • Refined user experience
  • Amplified lead generation
  • Boosted brand identity

It is also important to have a mobile-friendly website due to the fact that Google gives preference to mobile-optimised websites within mobile search results. Even if a minimal number of your users are on mobile devices, this can be very appreciable for your visibility online. You may never know when or where your target audience will visit your website, so it is vital that your site is optimised to work on any device, wherever they are present at that point in time.

Choose A Responsive Website Design

What Is A Responsive Design?

While a mobile-friendly website is a site that is amply altered to a mobile device, when it comes to a responsive design, this incorporates the element of adjusting the site to any device and screen size for both desktop and mobile devices. This means that an abundance of elements on the site is converted depending on the type of device being used. For example, the layout of the content may be adjusted to the screen size, or even the menus will switch in format for enhanced visualisation.

Benefits Of Using A Responsive Design

A responsive web design benefits many individuals within a website design agency, including designers and developers. Plus, most importantly, a responsive web design benefits users in the following ways:

  • Faster Pages & Improved Online Browsing Experience

It is evident that most mobile users have a short attention span. Studies have shown that users who visit a site on a mobile device are generally inclined to exit a site that takes more than three seconds to load. If a website is not optimised for mobile use, it can irritate users to the point of no return, as it will take more time to navigate through the site. First impressions count, so you would want your site visitors to have a consistently positive experience each visit. Techniques such as caching and responsive image display can aid in improving your site’s page load speed.

  • Improved SEO

A responsive web design is transforming into a substantial factor when it comes to search engine optimisation similar to quality content. Strong backlinks and an improved bounce rate decipher into higher search engine rankings, although there is an additional SEO advantage for sites that are optimised for mobile. Acquiring a responsive website on its own rather than separate desktop and mobile versions steers clear from the problem of duplicate content, which can ultimately have a negative impact on your search ranking.

  • Lower Maintenance

A responsive web design can result in less of a headache for developers and designers. Responsive web design utilises standardised testing methods in order to guarantee optimal layouts on every device. As a reputable website design agency in Sydney, we have experience when it comes to responsive design. A responsive web design allows you to focus more of your time on more important activities such as marketing and content creation.

Optimise The Layout And Content For Mobile Viewing

If you wish to construct a mobile-friendly website, here are a few tips to take into consideration when building a webpage for efficient mobile viewing:

Simplify The Layout

When it comes to numerous versions of websites, they use a two-column layout. This two-column layout consists of one column for the bulk of the content along with a second column that acts as a sidebar for advertisements, search fields or even additional menu options. Sites for mobile use work best for visitors when all the content is placed within a single column. This removes any need for the user to zoom out to see the entire site, allowing them to scroll through the website using one hand (this is very common for many mobile users).

Optimise All Images

Images are a very important part of connecting with your site visitors. It acts as a very visually appealing component for users as they scroll through your site. It is vital that you optimise all the images on your website, as this works toward a better user experience. Optimisation can be done by accurately placing and linking images to enhance your content and navigation for the mobile site. In addition, optimised images also ensure a faster loading time for your mobile site.

Avoid Using Pop-Ups

If you already currently have a pop-up displayed on your website that may ask your visitors to sign up for a newsletter or even for a special promotion, this may not work to your advantage. Pop-ups can impede on your visitor’s user experience. It is recommended to deactivate any pop-ups for mobile users; that way, it will not inhibit any of your sales or site objectives. Although, if your pop-ups are helping bring in sales and are gaining extra visitors to your email list and you want to keep them, make sure that it is efficient and straightforward for mobile users to opt out or exit the display.

Test The Website On Different Devices

As a creditable web design agency, we recommend performing mobile testing on numerous devices. Ensure you test on various devices with different screen sizes and operating systems to guarantee that each visitor has a similar experience. It may be beneficial to ask individuals if they would like to participate in a website test. This will provide you with new outlooks and further observations that you may have potentially missed.

Mobile-Friendly Website On Various Devices

Get In Touch With RGC, A Reputable Web Design Agency in Sydney, To Design Your Mobile-Friendly Website Today!

Utilising RGC Digital Marketing as your Website Design Agency will benefit your business as you will be able to connect with customers regardless of the type of device they are using to view your site. Mobile-friendly websites ensure that your visitors have the ability to navigate through your site with ease and have a worthwhile experience, no matter the type of device they are using.

Are you ready to work with a digital marketing agency to optimise your website for mobile-friendly use? To learn more about the Digital Marketing Sydney services we provide, please call our expert team on 1300 770 985 today and get ranking! RGC Digital Marketing is a Digital Marketing Agency in Sydney that offers creative services, web design services, SEO services, search engine marketing services, social media marketing services, programmatic advertising, and many more services to improve our client’s digital presence.

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