RGC Digital Marketing

Email Marketing Services

RGC's team of email marketers specialises in creating engaging email content, managing subscriber lists, and tracking campaign performance. Whether you’d like to generate leads, increase sales or engage your customers, we’ll create a tailored solution that exceeds your expectations.

HIGH PERFORMANCE EDM CAMPAIGNSStay Connected To Consumers Online

It can cost businesses a pretty penny to create assets and marketing collateral to reach their consumers, so they can connect with their brands online. Electronic Direct Marketing ensures your brand remains top of mind with your target market.

The purpose of Electronic Direct Marketing is to relay information to people who are interested to learn more about your brand on a regular basis. Recency and frequency are vitally important for your EDM Campaigns, because they ensure consumers are constantly reminded of your brand in the marketplace.

Awards & Reviews

Our in-house team has been internationally recognised for their outstanding achievements.

W3 Awards Logo Silver
W3 Awards Logo Best in Show
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What is Electronic
Direct Marketing?

Electronic Direct Marketing, otherwise known as EDM, is the process of building a list of both existing clients and potential clients who have the ability to purchase products and services from your business. This list, which is also known as a Customer Database, is engaged directly by brands with electronic messaging in a targeted and personalised way to inform their audience of the brand’s ongoing accomplishments.

Email Marketing Services
Digital Marketing Agencies often use Electronic Direct Marketing to promote their businesses, as it has the following benefits:

Very cost-effective way to engage an interested audience

Great way to encourage repeat business sales

Allows brands to stay in touch with their database

Can be automated to save your business time and money

Tools of The Trade

We work with the industries leading software, resource and technology partners.

MailChimp Logo
Klaviyo Logo
Active Campaign Logo
Sendinblue Logo
HubSpot Logo
Campaign Monitor Logo
Adobe Logo

Why RGC For Email Marketing?

RGC Digital Marketing is an EDM Marketing Agency in Sydney who gets the most out of each-and-every client’s Email Marketing Campaign. Our Graphic Designers, Digital Marketers and Web Developers all work together to produce the most cutting-edge Email Campaigns, which always exceed industry benchmarks.

Should you wish to apply some interesting effects to your Direct Marketing Campaign, RGC can make it possible to add motion graphics to your Electronic Direct Marketing Campaigns then animated banners are certainly worth considering.

RGC utilises an array of Email Marketing Software platforms, which are specific to the clients’ business operations. We have seen tremendous benefits to client sales processes, purely by swapping from one Email Platform to another. From Salesforce Marketing Cloud and Mailchimp to Klavio, we provide our clients with the right system for the right application, and we can also create customised plug-ins to create automated sequencing for specific functions.

Our ongoing results have seen our clients enjoy big uplifts in their Digital Sales, increases in repeat orders, increases in Average Order Values and more importantly big reductions in overall Digital Advertising Costs, due to our diligent Digital Marketing Expertise.

Key Benefits For Our Clients

There are many reasons to choose RGC as your Digital Marketing Partner.

Email Marketing provider across leading EDM platforms

25 years as a leading Digital Marketing Agency in Sydney

Transparent reporting and accountability

No Lock-In Contracts

Fixed and Fair Pricing

Frequently Asked Questions

Below are answers to some common questions our new clients ask us.

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What exactly is email marketing, and how can it benefit my business?

Email marketing is the practice of sending promotional messages or newsletters to a group of people via email. At RGC, we can deliver quality email marketing solutions that can increase your brand awareness and drive traffic to your website, which ultimately generates leads and works towards boosting sales.

How does your email marketing service work? Can you walk me through the process?

The email marketing services that we provide at RGC typically involve several steps. These include creating a targeted email list, designing a visually appealing email template, crafting compelling content, scheduling and sending the email, and analysing the results. We work with you to tailor each step to your specific business needs.

What kind of email campaigns do you offer?

We offer a variety of email campaigns, including promotional emails, newsletters, welcome emails, abandoned cart reminders, and more. We have provided a number of different email marketing solutions for clients across a range of industries.

How do you measure the success of an email campaign?

We use a variety of metrics to measure the success of an email campaign, including open rates, click-through rates, conversion rates, and ROI. We track these metrics over time to determine what’s working and what can be improved in future campaigns.

Can you help me build an email list, or do I need to provide my own?

We can help you build an email list by offering lead magnets, opt-in forms, and other tactics to encourage subscribers. If you already have an email list, we can help you clean and segment it for better targeting.

What kind of data do you use to create targeted email campaigns?

We use a variety of data sources to create targeted email campaigns, including demographics, purchase history, website behavior, and engagement metrics. This allows us to create personalised campaigns that resonate with your audience.

Can you provide customised templates for my email campaigns, or do I need to use your pre-designed templates?

We can provide customised templates for your email campaigns that align with your branding and messaging. Alternatively, we can use pre-designed templates and tailor them to your specific needs. At RGC, we’re committed to offering the right solution that is best for your business, and we have experience designing a wide range of solutions that have effectively targeted the needs of our client’s customers.

How often should I send emails to my subscribers, and what kind of content should I include?

The frequency and content of your email campaigns depend on your business goals and audience preferences. Generally, we recommend sending at least one email per month to keep your subscribers engaged. The content should be informative, entertaining, and relevant to your audience.

Can I personalise my emails to include my subscribers' names or other information?

Yes. At RGC, we always encourage personalisation in email campaigns as it increases engagement and improves the customer experience. We can help you include dynamic content that pulls in each subscriber’s name, location, or other relevant information.

How do you ensure that my emails won't end up in my subscribers' spam folders?

At RGC, we always follow best practices for email deliverability, such as using reputable email service providers, complying with anti-spam laws, and avoiding certain words and phrases that trigger spam filters. We also encourage subscribers to whitelist your email address and provide clear opt-out options to reduce the likelihood of spam complaints.

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So, what's next?

Start the Journey Now

Free Consultation

We offer a free consultation to all our potential clients. During this initial conversation, we'll discuss your goals, needs, and expectations in detail, and answer any questions you may have about our services.


Custom Tailored Strategy

Once we've had a chance to understand your needs and goals, we'll develop a custom-tailored strategy that's designed to help you achieve your desired outcomes. This strategy will be unique to your business, and may involve a range of different approaches depending on your specific needs.


Onboarding Process

After you've approved our strategy, we'll begin the onboarding process. This involves setting up any necessary accounts or tools, establishing communication channels, and creating a project timeline. We'll keep you updated throughout this process, and make sure everything is in place before we move forward with our work.