STAY TOP OF MIND WITH CUSTOMERSWhat Is Google Remarketing?
Google Remarketing is a way in which marketers serve ads from websites in the Google Display Network to people who have already visited websites before.
Remarketing is also often referred to as Retargeting, which essentially means targeting someone again who has already visited a website, so you can continue to remind them about that website.
Did you know that on average only 2% of web traffic converts on the first visit, leaving 98% of other potential customers possibly considering competitor’s products and services?
Benefits of Google Remarketing Ads
Very cheap to promote client advertisements in a Display environment
Has the ability-to personalise advertisements based on the users search history
Strengthens brand recall as the consumer will be likely to see the ad many times
Is a great way to follow up on web visitors to remind them of your brand
We work with the industries leading software, resource and technology partners.
Who Should Use Google Remarketing?
Google Remarketing certainly has its place in Digital Marketing Campaigns, however as a Digital Marketing Agency who is completely focused on conversions, RGC doesn’t always implement Google Remarketing into our client campaigns. If we see that a Google Remarketing Campaign is not helping to deliver the enquiries or sales we are targeting, then we will revert to other Digital Marketing Initiatives.
Even though Google Remarketing is a tremendous Awareness Raising tool, its primary function should be to encourage web visitors back to the website so they can go on to make an enquiry.
Often consumers will get annoyed if they repeatedly see Google Remarketing Ads and they may also go on to never wish to purchase from that website because they feel their privacy has been violated. It is very important when running a Google Remarketing Campaign, to keep the frequency of advertisements displayed to a percentage that is in line with market expectations.
Why RGC Digital Marketing For Google Remarketing?
RGC Digital Marketing is a reputable digital agency based in Sydney that specialises in producing highly effective Google remarketing campaigns. Our team comprises in-house graphic designers and digital marketers who work collaboratively to create impactful remarketing ads. Our Google remarketing management services offer numerous key benefits to our clients, including:
provider to clients
25 years as a leading Digital
Marketing Agency in Sydney
If you are looking for a highly experienced Digital Marketing Agency, who can provide effective Google Shopping Ads Management Services, then call us on 1300 770 985
Frequently Asked Questions
Below are answers to some common questions our new clients ask us.
What is remarketing advertising and how can it benefit my business?
Remarketing advertising targets users who have previously interacted with your brand, keeping your brand top-of-mind and increasing the likelihood of conversion. By placing a tracking code on your website, you can display customised ads to users as they browse other sites online. This increases brand awareness, improves ROI, and increases customer retention. At RGC, we offer a comprehensive remarketing advertising service that utilises advanced technology and data analytics to optimise your ad campaigns and increase conversions.
How does RGC's remarketing advertising service work?
RGC’s remarketing advertising service works by using advanced technology and data analytics to target users who have previously interacted with your brand. Our team of experts creates customised ad content that resonates with your audience, optimising your ad campaigns in real-time to drive conversions and increase ROI.
What types of remarketing advertising solutions does RGC offer?
RGC offers a range of remarketing advertising solutions, including display advertising, email marketing, social media remarketing, and more. Each solution is designed to meet your unique business needs and keep your brand top-of-mind with your target audience.
How does RGC ensure the quality and safety of my remarketing advertising campaigns?
At RGC, we take the quality and safety of your remarketing advertising campaigns seriously. We use advanced technology and algorithms to filter out fraudulent traffic and ensure that your ads are shown only to the most relevant and engaged audience. This ensures the quality of our remarketing advertisements are always assured, giving your business every chance of succeeding and achieving its goals.
Can RGC help me target specific audiences with my remarketing advertising campaigns?
Yes, RGC’s remarketing advertising service allows you to target specific audiences based on factors such as website behavior, demographics, interests, and more. This ensures that your ads are shown to the most relevant audience, maximising your ad spend and driving conversions.
How can RGC help me measure the success of my remarketing advertising campaigns?
At RGC, we provide detailed reporting and analytics tools that allow you to track the performance of your remarketing advertising campaigns in real-time. We monitor metrics such as impressions, clicks, and conversions, and use this data to optimise your ad campaigns and improve your ROI. By analysing user behavior and engagement, we can provide valuable insights to help you refine your remarketing strategy and drive even better results.
So, what's next?
We offer a free consultation to all our potential clients. During this initial conversation, we'll discuss your goals, needs, and expectations in detail, and answer any questions you may have about our services.
Custom Tailored Strategy
Once we've had a chance to understand your needs and goals, we'll develop a custom-tailored strategy that's designed to help you achieve your desired outcomes. This strategy will be unique to your business, and may involve a range of different approaches depending on your specific needs.
After you've approved our strategy, we'll begin the onboarding process. This involves setting up any necessary accounts or tools, establishing communication channels, and creating a project timeline. We'll keep you updated throughout this process, and make sure everything is in place before we move forward with our work.