What is Programmatic Advertising?

Programmatic Advertising is Digital Advertising which targets web users based on their specific audience profile. Programmatic Advertisements are displayed on websites that are visible to web visitors whose interests might be aligned with information on a certain website. For example, if you are someone who likes fishing as a hobby or sport, then a Programmatic Media Agency would have the ability to place advertisements, that are fishing related, on websites which showcase fishing articles or any information which relates to fishing or an outdoor lifestyle.

The benefits of working with a Programmatic Media Agency are becoming more apparent, with the prediction that in the not-so-distant future, Programmatic Advertising will account for more than 60% of all advertising in Australia.

Programmatic Advertising uses relevant data to display advertisements to the right audience at the right time. The instantaneous insights gathered through programmatic advertising allow for accuracy and efficiency by determining the most relevant digital touch points such as video, display, social, gaming, email and mobile, just to name a few.

RGC is Programmatic Media Agency that delivers results!

We create highly effective Programmatic Advertising Campaigns, which are customised for each client as per the specific requirements. Our Programmatic Media Agency in Sydney is completely transparent with our reporting and RGC will only recommend the most targeted advertising inventory, which will be in line with our client’s expectations every time.

RGC is committed to ensuring our clients’ Digital Marketing is placed in the desired online environments, and as a result, programmatic brand safety ensures that messages remain on sites that have been verified, hence protecting the client’s reputation and image in the market.

At RGC, our Programmatic Media and Strategic Media Planning is produced in-house and we have access to over 50 of the world’s largest marketing exchanges. Unlike other programmatic advertising companies, our agency is not limited to one DSP partner, enabling us to choose the right platform for the brief, ultimately ensuring that we can fulfil and deliver value for our clients and their campaigns. Our Programmatic Media Agency and team of ad specialists are very attentive to ensuring that all marketing placements are carefully managed, and the software we utilise offers real-time flexibility. This makes it simple to track and manage KPIs more closely, and more importantly allows our team to remain receptive to optimise cross-channel campaigns, ultimately providing our clients with optimum results.

We recognise that success begins with the understanding of the customer persona. Our in-house Graphic Designers use this data to develop highly personalised, relevant and engaging programmatic digital display ads. The data also allows strategic decisions to be made on the most effective and relevant digital channels. This highly targeted approach is regularly monitored, measured, analysed and optimised throughout the duration of the campaign, warranting the best results every time.

Why RGC for Programmatic Advertising?

RGC Digital Marketing is an experienced Programmatic Media Agency in Sydney with an extensive understanding of the importance that data plays within successful campaigns from conception to execution. Our analytic, insights and data-driven team continually exceed expectations on our client’s digital campaigns, through the implementation of programmatic advertising to effectively and efficiently target their audiences in real-time, ultimately maximising results and improving ROI.

20+ Years Experience

Since 1998, we have been a trusted partner for Australia’s leading consumer brands and corporate clients. Offering the full suite of solutions.

Reporting & Accountability

We provide customised, clear and no fuss reporting for each of our clients. You get the information you want with no hidden fees, numbers or confusion.

No Lock-in Contracts

We retain the business we have because of our results, hard work, value and business culture. So you will not be locked in to your ad spend with us.

Programmatic Audience Profiling

Unlike traditional methods of marketing, programmatic advertising fosters a one on one, precise and personalised connection with consumers, and has a proven increase in consumer engagement rates. Quality and current data sets can provide actionable insights and real-time metrics about both the intended audience and engaged audiences, resulting in a stronger and more meaningful level of brand engagement.

The use of programmatic advertising also allows our clients’ campaigns to go beyond the parameters of demographic and psychographic targets and utilises behavioural intelligence to create the most effective messages that resonate with their audience. It is also highly scalable, creating the opportunity to reach a larger audience across the internet, unlocking business potential and creating more business leads.

Our full service, Programmatic Media Agency, allows us to create, design and execute content for any digital platform and our team has access to advertising inventory from the world’s largest content publishers. This ensures that we match the right audiences with the right content every time. Whether our client aims to target millennials, families or professionals we can ensure that the appropriate audience receives the right message, resulting in the effective allocation of our client budgets and campaign objectives.

Your brand's in good hands

See how we have been connecting consumers to some of Australia's best-known brands since 1998.
Call RGC Digital Marketing on 1300 770 985.

Mitsubishi Electric | RGC Digital Marketing Clients
Restated Vintage | RGC Digital Marketing Clients
Welch Allyn | RGC Digital Marketing Clients
Kambrook | RGC Digital Marketing Clients
SEO & Google Ad Clients - Novale Bathrooms
Italia National Tourist Board
Dan Kitchen

What our clients can expect from us

The RGC team is strategic, experienced and determined to achieve paramount success for our clients. In working with our talented programmatic display advertising agency, our clients can be confident that our staff possess an in-depth understanding of their intended audience, which is made possible through our various ad-tech vendors, who provide us access to instant data and insights to make informed decisions. We deliver comprehensive weekly reports with detailed metrics to ensure transparency and consistency throughout our partnership and our guaranteed fixed pricing provides no hidden costs, and evokes confidence and reassurance for the brands we represent.


  • Guaranteed Results
  • Transparent Fixed Pricing
  • 24 Hour Live Reporting
  • 20+ Years of Experience

Our Awards

Our work has been highly regarded and awarded for many international awards. From Award Winning WebDesign in Sydney to Interactive Mobile Applications, we have won across multiple categories, which include “Best Consumer Goods Mobile Application” for Mitsubishi Electric, through to “Best Website User Experience” for Breville.

RGC 2012 Awards

Best in Show
iPhone App

RGC 2013 Awards


RGC 2014 Awards


RGC Awards

Silver Award

RGC 2016 Awards


RGC 2017 Awards

Best Consumer
Good Mobile App

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