MAXIMISE YOUR REVENUE & REACH YOUR SALES TARGETSWhat Is Ecommerce SEO?
Ecommerce SEO involves optimising online stores to boost product sales and visibility. Unlike like local or enterprise SEO, it caters specifically to virtual storefronts rather than brick-and-mortar establishments.
Implementing Ecommerce SEO brings a plethora of benefits, especially considering the expenses associated with online operations. From website platform fees to advertising costs and delivery expenses, the overheads can quickly add up, making it imperative to maximise your online presence.
As a highly-experienced Ecommerce SEO Agency in Sydney, our team at RGC understands what it takes to promote online shopping websites for brands of all sizes.
Contrary to common belief, launching an Ecommerce website isn’t a guaranteed ticket to success. It requires strategic planning and execution to ensure profitability amidst fierce digital competition.
That is where RGC shines. We understand the nuances of Ecommerce SEO, tailoring campaigns to suits your product offerings and target audience. Whether it’s optimising for gender-specific, branded, or seasonal keywords, our approach is laser-focused on driving sales and maximising ROI.
For example, if you have an Ecommerce Website and you are selling “shoes”, then your strategy would not be dictated by localised searches as your website has the ability to sell products anywhere you can deliver them. Your Ecommerce SEO Strategy would focus on keywords such as “Ladies Shoes”, “Men’s Shoes”, “Kids Shoes”, “Ladies Casual Shoes”, “Men’s Winter Leather Shoes”, “Women’s Nike Shoes” and the list goes on.
Ecommerce SEO isn’t just another marketing initiative; it’s a game-changer for brands looking to thrive in the online marketplace.
The Benefits of Ecommerce SEO
Ecommerce SEO Services are designed to take the load off paid marketing. As highlighted in the costs of running an online store, a successful Ecommerce SEO Campaign, will ultimately provide a steady stream of visitors to your website and more importantly lead to an increase in online sales. When we compare the “Cost Per Acquisition” of an Ecommerce SEO Campaign vs. a Paid Marketing Campaign, an Ecommerce SEO campaign will be able to achieve more favourable results, and these results include:
Ability to drive relevant traffic to the website with a lower bounce rate
Much lower cost per acquisition vs. paid campaigns
Drives free traffic more regularly, which can be used for remarketing purposes
Ultimately takes some of the market share from your competitors
Raises significantly more brand awareness for your products online
Online shoppers often trust organic listings over paid advertising
We work with the industries leading software, resource and technology partners.
How Do You Improve Your Ecommerce SEO?
Highly relevant Meta Data which depicts your products accurately
Optimse your website to ensure your website loads quickly
Specific product information which can be easily located by search engines
Careful keyword selection which mirror the products on your website
Create good-quality back links which point to valuable content on your website
Keep up to date and ongoing article and directory submissions
Keeping the website constantly updated with new and fresh content
Creating a User-Experience which can keep the web visitor online for longer
Mobile friendly responsive design
Quick loading content
Reliable and fast Web Hosting
Well Written Meta Data
How Much Does Ecommerce SEO Cost?
There is no standard price for Ecommerce SEO services. Like other SEO Services that we provide to our clients, Ecommerce SEO is dictated by the following factors:
As you can see, an Ecommerce SEO Campaign can take up a fair part of your digital marketing budget, but if done properly, it can be the best investment out of all your marketing initiatives.
How Do You Measure Ecommerce SEO Results?
When evaluating Ecommerce SEO Results, you would need to consider the following:
Why Choose RGC?
At RGC, we have been providing professional Ecommerce SEO services to our clients for many years. As an experienced Ecommerce SEO agency, we understand what it takes to sell products online and have helped numerous businesses achieve success in their online sales efforts.
Our clients have come to rely on our Ecommerce SEO experience and expertise to achieve their online sales goals. We have a proven track record of success in helping businesses like yours increase website traffic, improve search engine rankings, and ultimately drive more sales.
Furthermore, at RGC we’re constantly setting new benchmarks for Ecommerce SEO success. Our team stays up-to-date with the latest trends and best practices in E-commerce SEO to ensure that we deliver the best possible results for our clients.
If you’re looking for an Ecommerce SEO agency that can take your online sales to a whole new level, look no further than RGC! Choosing RGC means partnering with a leader who’s dedicated to taking your online sales to new heights. We’re here to help you succeed in the fast-paced world of Ecommerce.
Frequently Asked Questions
Below are answers to some common questions our new clients ask us.
What is Ecommerce SEO?
Ecommerce SEO is the process of optimising an online store’s website and product pages to improve visibility and rankings in search engine results pages (SERPs). This involves a range of techniques, including keyword research, on-page optimisation, technical SEO, and backlink building, all of which work together to attract targeted traffic and boost online sales. By implementing a comprehensive Ecommerce SEO strategy, businesses can increase their visibility to potential customers, improve their search engine rankings, and ultimately increase revenue.
Why is Ecommerce SEO important?
Ecommerce SEO is essential for the success of your online store as it puts your products in front of potential buyers exactly when they’re searching for them. A well-optimised site ranks higher in search results, boosting its visibility and ultimately driving more traffic. This not only increases sales, but also enhances your brand’s credibility, customer trust, and authority. In the bustling online marketplace, Ecommerce SEO ensures your store stands out, helping you compete effectively and grow your business in the digital age.
How long does it take to see results from Ecommerce SEO?
The timeline for seeing results from Ecommerce SEO can differ based on industry competition, website quality, and the efficacy of the SEO approach. Generally, significant advancements in rankings and traffic can be seen within three to six months of executing a comprehensive SEO plan.
What are some of the key elements of a successful Ecommerce SEO strategy?
A successful Ecommerce SEO strategy should encompass several critical elements, such as keyword research, on-page optimisation, technical SEO, content marketing, and backlink building. Developing a well-rounded strategy that incorporates all of these elements and is tailored to meet your specific business needs is crucial for achieving better visibility and higher rankings in search engine results pages (SERPs).
How do you measure the success of Ecommerce SEO?
The success of Ecommerce SEO can be measured using a range of metrics, such as organic search traffic, keyword rankings, conversion rates, and revenue. By regularly monitoring and analysing these metrics, you can assess the impact of your SEO efforts and make data-driven adjustments to enhance your online store’s performance.
How can RGC help with Ecommerce SEO?
At RGC, we have a team of experienced SEO professionals who specialise in Ecommerce SEO. We can help you develop and implement a comprehensive SEO strategy that’s tailored to your business needs, drive targeted traffic to your website, and increase online sales. Our services include keyword research, on-page optimisation, technical SEO, content marketing, and backlink building, among others.
So, what's next?
We offer a free consultation to all our potential clients. During this initial conversation, we'll discuss your goals, needs, and expectations in detail, and answer any questions you may have about our services.
Custom Tailored Strategy
Once we've had a chance to understand your needs and goals, we'll develop a custom-tailored strategy that's designed to help you achieve your desired outcomes. This strategy will be unique to your business, and may involve a range of different approaches depending on your specific needs.
After you've approved our strategy, we'll begin the onboarding process. This involves setting up any necessary accounts or tools, establishing communication channels, and creating a project timeline. We'll keep you updated throughout this process, and make sure everything is in place before we move forward with our work.