MAXIMISE YOUR REVENUE & REACH YOUR SALES TARGETSWhat Is E-Commerce SEO?
E Commerce SEO Services differ from Local SEO or Enterprise SEO Services, as it is not designed around physical Bricks and Mortar location-based businesses. E Commerce SEO techniques are designed to sell more products through E Commerce Websites.
RGC is a highly-experienced E Commerce SEO Agency in Sydney, who understands what it takes to promote Online Shopping Websites for brands of all sizes.
There are many benefits to implementing E-Commerce SEO Campaigns, as generally, the cost of doing business online can be quite expensive when you take into account the following:
- Website content management platform fees
- Agency fees for the management of E Commerce websites
- Online advertising costs to drive shop traffic
- E Commerce website merchant fees
- Delivery fees & packaging costs for sold products
- Cost of stocking products for an E Commerce websites
- Other expenses, including staff, maintenance & rent
Many people have the impression that setting up an online shop or an E Commerce Website is straightforward and will just start making money from the outset. This couldn’t be further from the truth, as when you start adding up these expenses, it is quite easy to over-capitalise.
That is why RGC loves showcasing how E Commerce SEO is one of the most effective Digital Marketing Initiatives, for brands that want to sell online.
An E Commerce SEO Campaign still follows the same type of SEO strategy, but it focuses primarily on the nature of the products that are sold online. For example, if you have an E Commerce Website and you are selling “shoes”, then your strategy would not be dictated by localised searches as your website has the ability to sell products anywhere you can deliver them.
Your E Commerce SEO Strategy would focus on keywords which would include gender, style, Branded, Unbranded & Seasonal keywords. For Example: “Ladies Shoes”, “Men’s Shoes”, “Kids Shoes”, “Ladies Casual Shoes”, “Men’s Winter Leather Shoes”, “Women’s Nike Shoes” and the list goes on.
The Benefits of E Commerce SEO
E Commerce SEO Services are designed to take the load off paid marketing. As highlighted in the costs of running an online store, a successful E Commerce SEO Campaign, will ultimately provide a steady stream of visitors to your website and more importantly lead to an increase in online sales. When we compare the “Cost Per Acquisition” of an E Commerce SEO Campaign vs. a Paid Marketing Campaign, an E Commerce SEO campaign will be able to achieve more favourable results, and these results include:
Ability to drive relevant traffic to the website with a lower bounce rate
Much lower cost per acquisition vs. paid campaigns
Drives free traffic more regularly, which can be used for remarketing purposes
Ultimately takes some of the market share from your competitors
Raises significantly more brand awareness for your products online
Online shoppers often trust organic listings over paid advertising
We work with the industries leading software, resource and technology partners.
How Do You Improve Your E Commerce SEO?
Highly relevant Meta Data which depicts your products accurately
Optimse your website to ensure your website loads quickly
Specific product information which can be easily located by search engines
Careful keyword selection which mirror the products on your website
Create good-quality back links which point to valuable content on your website
Keep up to date and ongoing article and directory submissions
Keeping the website constantly updated with new and fresh content
Creating a User-Experience which can keep the web visitor online for longer
Mobile friendly responsive design
Quick loading content
Reliable and fast Web Hosting
Well Written Meta Data
How Much Does E Commerce SEO Cost?
RGC is an E Commerce SEO Agency in Sydney that has been achieving tremendous results for their E Commerce Clients for years.
There is no standard price for this service, and like other SEO Services that we provide to our clients, E Commerce SEO is dictated by the following factors:
As you can see, an E Commerce SEO Campaign can take up a fair part of your Digital Marketing Budget, but if done properly, then it can be the best investment out of all your marketing initiatives.
How Do You Measure E Commerce SEO Results?
When evaluating E Commerce SEO Results, you would need to consider the following:
Why Choose RGC?
At RGC, we have been providing professional E-commerce SEO services to our clients for many years. As an experienced E-commerce SEO agency, we understand what it takes to sell products online and have helped numerous businesses achieve success in their online sales efforts.
What sets us apart from other E-commerce SEO agencies is our ability to easily identify areas for improvement in our clients’ E-commerce websites. Our team of experts has a keen eye for detail and can identify issues that may be hindering your website’s performance in search engine results pages.
Our clients have come to rely on our E-commerce SEO experience and expertise to achieve their online sales goals. We have a proven track record of success in helping businesses like yours increase website traffic, improve search engine rankings, and ultimately drive more sales.
At RGC, we are constantly setting new benchmarks for E-commerce SEO success. Our team stays up-to-date with the latest trends and best practices in E-commerce SEO to ensure that we deliver the best possible results for our clients.
If you’re looking for an E-commerce SEO agency that can take your online sales to a whole new level, look no further than RGC. We have a range of proven techniques and strategies that can help your business achieve success in the highly competitive world of E-commerce. Visit the SEO Services section of our website to see some of our results and learn more about how we can help you achieve your online sales goals.
Frequently Asked Questions
Below are answers to some common questions our new clients ask us.
What is E-commerce SEO?
E-commerce SEO is the process of optimising an online store’s website and product pages to improve visibility and rankings in search engine results pages (SERPs). This involves a range of techniques, including keyword research, on-page optimisation, technical SEO, and backlink building, all of which work together to attract targeted traffic and boost online sales. By implementing a comprehensive E-commerce SEO strategy, businesses can increase their visibility to potential customers, improve their search engine rankings, and ultimately increase revenue.
Why is E-commerce SEO important?
E-commerce SEO is essential for the success of your online store as it helps boost traffic and sales. Optimising your website for search engines allows you to attract potential customers who are actively searching for products you offer, resulting in increased visibility and higher rankings in search results. As a result, your online store gains greater credibility, trust, and authority, leading to more sales and revenue.
How long does it take to see results from E-commerce SEO?
The timeline for seeing results from E-commerce SEO can differ based on industry competition, website quality, and the efficacy of the SEO approach. Generally, significant advancements in rankings and traffic can be seen within three to six months of executing a comprehensive SEO plan.
What are some of the key elements of a successful E-commerce SEO strategy?
A successful E-commerce SEO strategy should encompass several critical elements, such as keyword research, on-page optimisation, technical SEO, content marketing, and backlink building. Developing a well-rounded strategy that incorporates all of these elements and is tailored to meet your specific business needs is crucial for achieving better visibility and higher rankings in search engine results pages (SERPs).
How do you measure the success of E-commerce SEO?
The success of E-commerce SEO can be measured using a range of metrics, such as organic search traffic, keyword rankings, conversion rates, and revenue. By regularly monitoring and analysing these metrics, you can assess the impact of your SEO efforts and make data-driven adjustments to enhance your online store’s performance.
How can RGC help with E-commerce SEO?
At RGC, we have a team of experienced SEO professionals who specialise in E-commerce SEO. We can help you develop and implement a comprehensive SEO strategy that’s tailored to your business needs, drive targeted traffic to your website, and increase online sales. Our services include keyword research, on-page optimisation, technical SEO, content marketing, and backlink building, among others.
So, what's next?
We offer a free consultation to all our potential clients. During this initial conversation, we'll discuss your goals, needs, and expectations in detail, and answer any questions you may have about our services.
Custom Tailored Strategy
Once we've had a chance to understand your needs and goals, we'll develop a custom-tailored strategy that's designed to help you achieve your desired outcomes. This strategy will be unique to your business, and may involve a range of different approaches depending on your specific needs.
After you've approved our strategy, we'll begin the onboarding process. This involves setting up any necessary accounts or tools, establishing communication channels, and creating a project timeline. We'll keep you updated throughout this process, and make sure everything is in place before we move forward with our work.