Website Landing Page Design

A landing page is a standalone web page designed to promote a specific product, service, or offer and convert visitors into customers.

Landing pages are important because they allow businesses to focus their messaging and design around a single goal and track the effectiveness of their marketing campaigns.

We offer a range of landing page design services, including landing page strategy development, user experience design, copywriting, A/B testing, and landing page optimisation.

When we offer landing page strategy development at RGC, we work with our clients to identify their business goals and objectives and determine how landing pages can support those goals. We conduct research into the target audience and market landscape and develop a comprehensive strategy that includes landing page design, messaging, and optimisation considerations. We also work with our clients to identify key performance indicators (KPIs) to measure the success of the landing page and refine the strategy over time.

We use best practices for landing page optimisation, such as using attention-grabbing headlines, persuasive copywriting, and clear calls to action. We also use A/B testing to test different landing page elements and determine which versions perform best in terms of conversions.

Yes, we can help integrate your landing page with other marketing channels, such as email or social media, to ensure a cohesive marketing campaign. We can also provide tracking and analytics to measure the effectiveness of your marketing efforts and make data-driven decisions for future campaigns.

Yes, we can help with copywriting and messaging for your landing page, including attention-grabbing headlines, persuasive messaging, and clear calls to action. We work with our clients to develop a messaging strategy that aligns with their brand’s identity and goals and resonates with their target audience.

We design and develop landing pages with accessibility in mind, ensuring that the page is accessible to users with disabilities. We use best practices for accessible design, such as providing alternative text for images, using semantic HTML, and ensuring that website content is easily navigable with a keyboard.

At RGC, we always design and develop landing pages with search engine optimisation (SEO) in mind, ensuring that the page’s structure, content, and metadata are optimised for search engines. We conduct keyword research to identify the best keywords to target and optimise page content and metadata accordingly.