RGC Digital Marketing

By Kayla Croser

What Is Off-Page SEO & Why Is It So Important?

Imagine this: You have done everything you can possibly think of to optimise your site. From carrying out keyword research and internal linking all the way to finalising your site structure and optimising your images.

However, you are finding it difficult to rank on Google.

This may be due to the fact that you have only accomplished one-half of the puzzle. What’s the other half, you may be asking yourself? That is off-page optimisation.

While your website is crucial to your SEO strategy, there are numerous other measures outside of your own site that will help you rank.

Off-page SEO merely translates to Google what visitors think of your site. For instance, if you have loads of relevant links that lead to various pages of your website, search engines will presume that you have appreciable content that is of great value to users.

As a reputable SEO agency in Sydney we will walk you through everything that you need to know about off-page search engine optimisation.

What Is Off-Page SEO?

While there are many individuals that identify off-page SEO as merely link building, off-page SEO goes far beyond that. Off-page SEO takes into consideration all activities that you complete outside of your website that will have an impact on your site’s search engine ranking.

Search engines, such as Google, take many factors into consideration when deciding on a certain page’s ranking. Some of these factors are situated around your site’s content and performance, but search engines also gather data through references outside your domain. 

Off-page strategies reinforce the effort placed into your website (i.e., on-page SEO) and functions to create credibility, relevance, trustworthiness and authority in your domain.

Off-Page SEO vs On-Page SEO

In the most straightforward manner of speaking, on-page SEO refers to operations made on your website in order to affect your ranking on search engines. Whereas off-page SEO all takes part outside of your website.

What elements are specifically undergone in each? Here is a quick visual guide:

Off-Page SEO vs On-Page SEO

Although this list is not comprehensive and all-inclusive, it should provide you with transparency on the difference between these two strategies. The clear outcome of this is that both on-page SEO and off-page SEO services are uniformly important and crucial in gaining and maintaining a relevant and high search engine ranking.

Off-Page SEO Elements

  • Link Building

Links are a very important aspect of off-page elements to Google. As a matter of fact, it is almost merely unfeasible for Google to determine the value of any sort of site if there are no links that point back to it. Regardless of how valuable, fresh or thorough a page’s content is, it is simply impractical for a web page to be without any links pointing to it.

It is often a temptation for site owners to skip past this step of link building. It is vital that you give link-building top priority. With help from an agency that offers creditable SEO services in Sydney, white hat strategies will be applied to gain successful backlinks.

  • Social Media

You may think that social media is more of a brand awareness tool than SEO play. However, social media is a substantial way of enhancing your search engine ranking as well as an exceptional way of gaining domain authority. 

When content is posted on social media, traffic is directed to your site, therefore portraying to Google that you are acquiring traffic from various sources and that you potentially have relevant and high-quality content. Engaging with your community online is very important. More engagement can have an impact on your backlinks and clicks, ultimately aiding in increasing your domain authority.

  • Content Marketing

Content marketing assists in reaching your target audience and allures them with interesting information that communicates with their needs and pain points. 

Along with on-page content marketing endeavours such as blog posts, you are also able to strengthen such methods with guest posting, surveys and reports. Such applications are appreciable ways of driving traffic to your site, generating new leads and enhancing your search engine ranking.

Guest posting, for example, provides site owners with many advantages. It has the capacity to reach new audiences that fall within your target market as well as provide valuable backlinks that are published on high-domain authority sites. Plus, guest posting can even acquire more website traffic.

The Importance Of Off-Page SEO

Why Off-Page SEO Is Crucial For A Successful Search Engine Optimisation Strategy

Search engine algorithms, ranking factors and SEO strategies are continuously changing. In parallel, the common accord is that the reliability, relevance and even authority that successful off-page SEO can provide still take part in a web page’s potential to rank in search engines.

Links play a very important role in situating a website in the search engine results pages (SERPs). With that being said, having links, whether that be inbound or outbound, on your site can drastically enhance the possibility of your site ranking first on Google.

You must increase the visibility of your website in order to ensure that your content is ranked highly. Websites sometimes give up the chance of being ranked on Google due to the absence of off-page SEO tactics. The presence of link building, social media posting, and guest posting aid in creating backlinks which help in bringing in people to your site. 

A successful off-page SEO strategy generally goes far beyond just creating relevant backlinks. You can take extra steps, such as creating a recognisable business logo and placing it on images within your blog posts. This will not only gain you a large amount of traffic but will also make it easier for people to remember your brand and keep referring you to others.

Benefits Of Off-Page SEO

  • Higher Search Engine Rankings

Utilising appropriate and delicately targeted keywords allows search engines to situate your web page higher in their rankings. The more prospective customers that see your website, the more likely they will be to care about your brand. You will hence be obtaining an increased amount of traffic, which will, in the long run, has an outcome of an increased conversion rate.

  • Increased Website Exposure

An escalated amount of people that you can reach outside of your site, the more of them you will be able to attract to your website. When this takes place, the ranking of your site on search engines will also increase. This will have a positive impact on your business as the more visitors you gain, they have the potential to convert into paying customers. You will therefore be increasing your exposure levels as well as expanding your target audience and sales.

  • Numerous Domain Referrals

Search engines generally look at the amount of referral domains that a website may receive when determining rankings. If your website has a higher amount of referral domains, the more likely your brand will be trusted which will ultimately help produce more traffic in the long run. This traffic will come not only from individuals who visit your website first handedly but also from users who have come across your site on other websites and platforms.

Benefits OF Off-Page SEO

How To Improve Off-Page SEO

Best Practices For Improving Off-Page SEO

Off-page SEO can make a large difference to a site with an infinite number of free traffic. Here are a couple of the best practices that you can utilise to improve your off-page SEO:

  • Ensure You Are Utilising Linkable Content

Off-page SEO won’t act in your favour if there is no content that links back to your site. Make sure that your site is working perfectly, you have completed your on-page SEO fittingly, and check that your content is linkable and attractive.

  • Benchmark Your Competitors

To know what is practical and to understand what is required from you in order for you to rank for the targets you set within your keyword research, it is important that you benchmark your competitors. This can be done by examining the top results for a keyword in search engines. You will be able to take a glimpse at what volume range of links and what domain authority is necessary for you to rank for that certain keyword. Try to pick your battles.

  • Build For The Long Haul

The most successful backlinks are those that are the most difficult to get because not one individual had the time to put in the effort. Construct an off-page SEO strategy that aims for the long term. Target towards top mentions and links, then work methodically toward them. Although building for the long haul may take longer, the rewards will be bigger with a lower risk.

Incorporate Off-Page SEO Services in Sydney With Help From RGC Digital Marketing!

Utilising RGC Digital Marketing as your SEO Agency in Sydney will benefit your business growth as we will help your site have the potential to rank highly on various search engines. Off-page SEO is a crucial part of ranking competitive keywords for your brand. Not only does it make it a vital component of an online marketing strategy by outreaching out to more customers, but it also provides assistance in enhancing your website authority and bridging it to other businesses.

Are you ready to work with a digital marketing agency to keep up to date with your off-page SEO? To learn more about the Digital Marketing Sydney services we provide, please call our expert team on 1300 770 985 today and get ranking! RGC Digital Marketing is a Digital Marketing Agency in Sydney that offers creative services, web design services, SEO services, search engine marketing services, social media marketing services, programmatic advertising, and many more services to improve our client’s digital presence.

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