RGC Digital Marketing

By Kieran Frank

The Importance Of Website Design In Building Your Brand

When it comes to meeting someone new, you typically have just seven seconds to make a good first impression. Just imagine how little time you have to make a good impression on a potential customer when you’re asking them to invest their hard-earned money into your products and services. Just as shop owners ensure their street frontage provides an accurate representation of their business, a quality website design is absolutely crucial to put your best foot forward in an online environment. 

Whether your business has a combination of physical and digital presence, or you’re solely an e-commerce company, web design could not be more crucial to your success. In an environment where 94% of first impressions are informed by website design, it’s imperative that you enlist the services of the most reputable web design specialists. These experts can maximise your online performance and create a unique and individualised web presence that takes your business to the next level. 

Infographic explaining why website design is important

Sets the Scene

While it’s not widely acknowledged, a business’s website is truly the key to success in the contemporary marketplace. The most expert web design agencies in Sydney recognise this, and they tailor their services to produce a platform that shows your potential customers that you can cater to their needs. A user-friendly and aesthetically pleasing website design is absolutely pivotal in keeping your visitors engaged, as no matter how informative and meaningful your content and products are, they’re no substitute for a simple user interface and easy navigation. 

Despite our best efforts, it’s important to recognise that the majority of us are skim-readers and don’t have time to read every single word of a website, and this is why perception is crucial. Quite often, website visitors don’t read a word of content before forming an enduring opinion of your brand solely upon the visual appeal and design of your website. Whether your brand wishes to communicate a sense of luxury, a feeling of calmness or inject a sense of urgency, web design is crucial to ensuring your website content is read and understood. 

Offers a Piece of Your Personality

While high-quality website design acts as the face of your business and helps customers form an initial opinion of your business, it’s also your chance to show your customers what they can expect from you. It’s imperative that your website’s design offers insight into your brand’s personality, helping customers to understand what makes your business unique and better than your competitors. 

The most effective website design is highly customised and sensitive to the nature of your service, ensuring the layout, colour scheme and navigation are befitting of the challenges your customers face that have led them to your website. For instance, for an agricultural business that sells plants and rustic outdoor furniture, a text-heavy website without clear pictures and links to different product varieties will not effectively engage customers and encourage them to complete a purchase. 

Website design also allows your business to develop a consistent experience and image for customers to encounter. Ensuring you consistently use the same font, colour scheme and layout on each page of your website offers a professional and streamlined user experience that builds greater brand recognition. This keeps customers on your website for longer, and in the long run, this goes a long way in earning conversions that make a great difference to your bottom line. 

Supports the SEO Process

Securing the services of a high-quality web design agency is also pivotal in the overall Search Engine Optimisation (SEO) process. While some web design providers may wish to introduce elaborate and striking visual designs with a series of large and slow-loading images, this detracts from the user experience and fails to support an optimisation strategy. 

By instead ensuring the most expert web designers in the industry build your website, you’ll ensure your website makes use of the most cutting-edge techniques favoured by Google’s latest optimisation criteria.

The best web design agencies will produce a website backed by carefully written code and regularly updated with meaningful content, making your website easy to navigate and understand, being conducive to the regular checks undertaken by search bots. This serves as an organic investment into boosting your organic search engine rankings, which is crucial in connecting your business with the potential customers that you can best cater to, whether in the form of written content or products and services. Expert web design is integral to effective SEO strategies, ensuring you won’t have to work as hard to give your business the visibility it requires, and you’ll experience an increase in conversions following the generation of high-quality web traffic. 

Great Website Design Builds Trust

Despite our huge reliance as a society on the internet and the online presence of brands, we do remain sceptical of anything intangible that we cannot touch. This is why it’s imperative that your business develops an air of credibility, and this process starts with a website that is regularly updated with highly relevant and informative content and an intuitive web design following the latest industry trends. These factors help to ease the concerns of your customers, revealing your commitment to solving their problems and adding value to their daily lives. 

While we are brought up to not judge a book by its cover, this is unavoidable in an online landscape where customers have been proven to form judgements on a website in less than 50 milliseconds. If your website is perceived to be poorly designed, your reputation is at risk. Consequently, it’s important to work with a reputable web design team who can develop a website that helps customers easily find the information they require in a professional-looking package. This ensures that customers remain on your website for longer and eventually develop a degree of trust in your brand that brings them closer to completing a purchase. 

A fact explaining how quickly customers judge websites

Your Competition Won’t Slow Down

While a strong web design is pivotal in helping customers find and familiarise themselves with your business, it’s also important in helping your business gain a competitive edge over your competitors. With more than 1.75 billion websites currently active on the internet, it’s inevitable that at least one of your competitors has optimised their web design to increase their search ranking and offer your potential customers a fantastic user experience that’s better than your own. If your website hasn’t been given the attention it deserves and isn’t optimised for SEO, your competitors will beat your online performance with ease. 

However, effective website design will ensure that potential customers are engaged and remain on your page, and by supporting an existing SEO strategy, your website will be seen before your competitors. The best web design agencies often provide a range of other digital marketing services that will help to optimise your entire web presence, giving your business a sustainable competitive edge.

Transform Your Website Design With RGC Digital Marketing!

As a business owner, you know just how crucial an effective website is to success in today’s digital age. While offering your customers an easily accessible way to find information about your business, it also serves as a convenient method to showcase your products and services. Utilise RGC Digital Marketing as your Web Design Agency to encourage higher consumer inquiries. Plus, our websites have been delivering impressive results since 1998!

Are you ready to work with a web design agency to provide opportunities for your business? To find out more about the Digital Marketing services we provide, don’t hesitate to contact our expert team on 1300 770 985 today and get ranking! RGC Digital Marketing is a Digital Marketing Agency in Sydney that offers creative services, web design services, SEO services, search engine marketing services, social media marketing services, programmatic advertising, and many more services to improve our client’s digital presence.

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