By Richard Gerretson-Cornell

What has Social Media Taught Us?

In recent studies conducted by Sensis in 2015 on social media consumption by consumers, we see exactly how consumers react to brands delivery of content and it provides brands with opportunities to truly engage their consumers more effectively. So what steps should brands implement to ultimately sell more product?

Each day more and more consumers utilise social media for a variety of reasons, and brands are having to constantly refine their strategies to ensure their consumers are constantly being reminded of the product offering.

But no matter how quickly technology is progressing, brands need to capitalise on these studies and implement a strategy, which focuses on the following:

Education, Conversation & Conversion

So what does it mean to educate? And is it the only thing a brand must do to capture a bigger slice of the consumer pie?

More than 24% of consumers follow brands on social media platforms to find out more about brands. This means that consumers are open to brands messages to enhance their lives in one way or another. This provides brands with opportunities to constantly educate consumers on the viability of their products and services to ensure they are at the forefront of their consumers’ minds.

Brands can not only educate consumers on their products and services, but they can also use this rational to give back to consumers by offering free advice, and anything else which can add value to their consumers lives.

Consumers rely on brands to learn more and learning is where it should begin for brands to gain more traction and encourage increases in consumer engagement.

Can a conversation really increase sales?

45% of consumers are on social media networks everyday and the numbers are rising. So now that brands have their consumers attention through education, it is now time to start a conversation and interaction.

By asking a simple question through social media news feeds, brands now have the ability to interact with their consumers and find out what their consumers really like. If a consumer is already open to learning more, they are also open to making comments or sharing content with other consumers, and this is where the power of social media really shines.

We also know that 55% of internet users read online reviews prior to making a purchase, and brands can leverage this by utilising their consumer interactions into an ongoing stream of satisfied consumer experiences.

Conversion is key

These days brands cannot simply expect to advertise and see the sales roll in. Social media enables consumers to do their homework first and as we have seen, consumers do rely on reviews prior to making purchases.

We also know that 20% of consumers rely on social media to receive offers and promotions. So out of that 20% of consumers who are already open to receiving offers, how many will actually take up the offering and convert into a sale?

If brands follow the education and conversation steps first, prior to coming straight out with an offer, consumers will be much more receptive to the offering and hence sales conversion rates will increase. The conversion is the final step in the sales pipeline and it is what ultimately dictates the effectiveness of an advertising or marketing campaign.

When devising your Education, Conversation and Conversion strategy, firstly see how you can add value and enrich your consumers lives, as this is where the foundation will be set for brand success.

For more information on how RGC Digital Marketing could provide your brand with an education, conversation and conversion strategy with digital marketing and social media marketing, please contact Richard on (02) 8883 2988 or email  richard@rgcadvertising.com.au

Content Marketing Trends Of 2025
Designing Mobile-Friendly Restaurant Websites
Revolutionise Your Service Marketing: Powerful Strategies for Success
How Can Marketing Agencies Deliver A Winning Pitch?
Programmatic Advertising Increases Customer Value for Insurance
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
How Data is Fueling Digital Marketing in Automotive
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
Optimising For Voice Search: The Next Frontier In SEO
How Can Small Businesses Leverage AI For Growth
6 Questions To Ask Your Digital Marketing Agency Every Month
Why Your Website Is Your Most Powerful Marketing Tool
Does Your Business Need An SEO Audit?
Proactive vs Reactive Consumer Marketing
What Role Does Content Play In An SEO Agency’s Strategy
How A Website Redesign Can Increase UX & Conversions
How Augmented Reality is Changing E-Commerce
SEO Agency Insights: Proven Strategies To Boost Your Website’s Ranking
How to Create Marketing Leverage Opportunities for your brand
Threads: The Next Big Thing For Digital Marketers?
How To Optimise Your Blog Post For SEO Like A Pro
Why You Need A Digital Marketing Strategy—Not Just A Website
Driving Engagement With User Generated Content
Mastering Google Ads On A Shoestring Budget
2025 Digital Marketing Statistics: What Businesses Must Focus On
What a COVID-19 Second Wave Will Mean for Marketers
7 Simple Content Writing Tips To Master In 2023
Google’s October 2023 Core Update Explained
Why Your Business Needs A Content Marketing Agency Now More Than Ever
Digital Pit Stop: Maintaining Your Online Reputation In The Automotive Industry
Should Your Small Business Invest In Web Design Services?
Web Mobile Application for Independent Locksmiths
How Smart Speakers Are Amplifying Sales In The Retail Sector
Local SEO Statistics Of 2023 Across 5 Unique Industries
How To Choose The Best Digital Marketing Services For Your Business?
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
5 Golden Rules for Choosing the Best SEO Agency for Your Business
5 Ways A Digital Marketing Agency Can Transform Your Business In 2025
Essential SEO Services Every Business Should Invest In
A Guide To PPC Advertising
How Do Digital Marketing Agencies Create Personalised Strategies?
Why Your Medical Clinic Should Invest In Digital Marketing
How Are Digital Marketing Agencies Really Using AI?
Mitsubishi Electric and Sika join RGC
The Future Of Digital Marketing: Predictions From Our SEO Team
6 Elements that Build a Successful Client-Agency Relationship
The Most Surprising Digital Marketing Statistics Of 2024
Instagram Shopping Helping Retail | Instagram Advertising Agency
Master Zero-Click SEO In 3 Easy Steps
Chatbots Improve Customer Experience for Insurance Industry
How Can Digital Marketing Elevate Your Construction Business?
Digital Marketing Trends Set To Make An Impact in 2024
SEM vs. SEO: Which Is Right for You?
Staying Visible: Why Digital Marketing Is Crucial During Seasonal Slumps
RGC Wins 2016 WebAwards for Sika Retail
6 Engaging Content Marketing Techniques For Medical Practitioners
How Digital Marketing Will Change Post Covid-19
Brand Safety In a Programmatic Environment
Recession-Proof Digital Marketing: Strategies To Thrive During Economic Downturns
ChatGPT: The Transformative AI System Changing The World of SEO
8 Compelling Reasons To Choose Custom Web Design
How Can Digital Marketing be Effective for Schools?
RGC Wins Silver at the 2016 W3 Awards
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
Why You Should Work With A Full-Service In-House Digital Marketing Agency
Win Local Clients with Local SEO Services | Local SEO Agency
15 Eye-Opening Social Media Marketing Statistics Of 2023
SEO News: Google’s December Core Update
How To Design A Scalable Website To Allow For Future Content
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
Top 5 Digital Marketing Measurement Tools
The Evolution of E-Commerce in 2020
Building A Strong Link Profile: Google’s Approach To Off-Page SEO
Local SEO Success Stories: How We Put Businesses On The Map
The Importance Of Website Design In Building Your Brand
Multimedia In SEO: Maximising Visual & Audio Content According To Google
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
Should Your Business Invest In SEO In 2025?
The Importance Of Link Building For SEO
How Can A Digital Marketing Agency Boost Your Ecommerce Sales?
Hard Hats & Hashtags: Social Media Strategies For Building Professionals
Getting Started With Google Search Console
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Beyond Vanity Metrics: How We Track What Really Matters
GA4: The Latest in Analytics Technology
What Does Voice Search Mean For My Brand?
Why Sydney Businesses Need A Local Digital Marketing Agency
Why SEO is important during Covid-19 Lockdown
The Latest Insights Into Google’s November Core Update
RGC Wins at the 2017 Best Mobile Application Awards
Digital Marketing 101: A Beginner’s Guide For Small Business Owners
How can a website help the automotive industry | Web Design Agency
How To Design A Website That Is Mobile-Friendly
Post-Pandemic Digital Marketing Trends That Are Here To Stay
Amazon’s Impact On The Retail Industry
How To Choose The Right Platform For Your Ads
Top Local SEO Statistics To Watch In 2024
Why QSR’s need to serve up Engaging Social Content
What Is Off-Page SEO & Why Is It So Important?
Why Business Owners Need to Prepare for a Potential Google Departure
Fundamentals of Search Engine Marketing
Discovering The Purpose and Power of Different Blog Types
Your Go-To Guide To Writing Killer Content
The Value of Google Merchant Center For E-Commerce Businesses
Steps To Creating A Successful Digital Marketing Strategy
RGC Won Website Feature Silver Awards For Client Websites
How Social Proof Can Transform Your Website Into A Trust Magnet
Content Creators: Why Their Jobs Are More In Demand Than Ever
Richard Gerrettson-Cornell To Speak On Global Growth At The Sydney Build Expo
Pushing The Envelope With Email Marketing
How Image Recognition Is Changing Social Media Marketing
How Virtual Reality is Changing Digital Marketing in Real Estate
Benefits Of Utilising An SEO Agency In Sydney
How RGC Maximised Kambrook’s Blitz2Go’s Holiday Sales In 2 Months
Is Social Media Marketing Really Worth It?
The Future Of Search: Inside Google’s Project Magi
The Art & Science Of Creating Shareable Content
6 Important Elements You May Have Forgotten In Your Web Design
Get Schooled On Digital Marketing in the Education Industry
5 Clever Ways to Build Your First-Party Database in a Cookieless World
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2025
How Can Online Marketing Strategies Rev Up Your Digital Presence In The Automotive Industry?
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
15 Must-Know Web Design Statistics Of 2024
Keep your automotive website on track with a local SEO strategy
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
How Our Creative & SEO Teams Collaborate For Maximum Impact
How Australians Used Social Media In 2015
SMART Goals In Digital Marketing
See How Retail Can Use Programmatic to Personalise Advertising
Marrying Form & Function: Our Philosophy On Effective Web Presence
Will Nostalgia Marketing Still Be Relevant in 2022?
How SEO & Advertising Work Together For Results
How QSR’s feed their audience’s appetite for online food delivery
That’s A Little Bit Personal, Isn’t It?
How Digital Is Changing Retail
Importance of Personalisation in Digital Marketing
How Long Should You Commit To A Digital Marketing Agency?
Does Content Marketing Really Work? Content Marketing Agency | RGC
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
Personalised Marketing: How To Make Your Customers Feel Special
A Beginner’s Guide To Writing Metadata
How To Leverage Social Media For Small Business Growth
Master Google Search Console With These 5 Strategies
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
10 Tips To Increase Conversions With Web Forms