RGC Digital Marketing

By Kayla Croser

6 Questions To Ask Your Digital Marketing Agency Every Month

Your goals matter.

Communication is key.

Results follow clarity.

These three principles stand at the core of a fruitful partnership between you and your digital marketing agency. They underscore the importance of open dialogue, aligning efforts with your vision, and continuously enhancing your digital strategy.

It’s not just about keeping the conversation going; it’s about making every word count towards achieving your business objectives. This is where the power of the right questions comes into play.

Every month, a set of carefully curated questions can directly steer your digital marketing efforts towards success. These questions are the tools that ensure your campaigns are perfectly aligned with your business goals, fine-tuned and optimised for the best results.

Now, let’s dive deeper into the six essential questions that will keep your digital agency in perfect sync with your aspirations, ensuring every move is a step towards your success.

1. How Did We Perform Against Our KPIs & What Can We Improve?

Understanding how well your digital marketing efforts are paying off is crucial for continual improvement and success. Each month, it’s important to delve into your performance data to see where you stand against your goals. This analysis helps in making well-informed decisions for refining strategies moving forward.

Your digital marketing agency should be able to provide you with deep insights into how tactics might be adjusted based on this data, as well as any changes in the industry. They play a key role in pinpointing areas for enhancement, ensuring that your marketing efforts are not just maintaining pace, but are also aligned with the latest trends and efficiencies.

Engaging in this regular review fosters a culture of transparency and collaboration, paving the way for more targeted and effective marketing strategies.

KPI graph examples

2. How Effective Is Our Current Budget Allocation & Are There Areas Where We Should Adjust Spending?

In this day in age, ensuring your investments are yielding the highest possible returns is vital. This means regularly assessing how your funds are distributed across various campaigns and platforms. 

The aim is to pinpoint which strategies are truly driving results and deserving of further investment. It’s also about being open to channelling resources into new and potentially lucrative areas.

Engaging in this dialogue with your marketing team encourages a proactive approach to budget management. By analysing performance data and adapting your spending accordingly, you’re more likely to see your marketing efforts flourish. It’s all about finding that sweet spot where every dollar spent is an investment in your business’s growth and success.

3. What Trends Are Emerging In Our Industry & How Can We Capitalise On Them?

In the fast-paced world of digital marketing, staying ahead isn’t just about keeping up – it’s about being proactive in identifying and leveraging the next wave of industry innovations.

Take Netflix for instance. What was originally a DVD rental service, quickly pivoted to a streaming giant, capitalising on the trend towards online content consumption, and revolutionising how we watch TV and movies. This strategic move wasn’t just smart; it was groundbreaking, setting Netflix apart as a leader in the entertainment industry.

Such transformative success stories underscore the importance of not merely spotting emerging trends but actively incorporating them into your strategy. This process becomes significantly more effective when it involves a collaborative effort between your company and your digital agency. 

Together, you can engage in meaningful discussions about shifts in your industry, brainstorm innovative tactics, and tailor your approach to stay ahead of the curve. This partnership ensures that your brand doesn’t just keep pace but leads the forefront of innovation, setting new standards and achieving remarkable growth.

staying on top of latest trends and best practices

4. What Challenges Did We Face This Month & How Can We Overcome Them Moving Forward?

Navigating the twists and turns of digital marketing is expected, as each month brings its own set of hurdles. It’s essential to recognise that these obstacles are simply part of the journey towards growth and success.

As you reflect on the challenges your digital marketing agency encountered in that month, you should consider how each hurdle presents an opportunity for growth and improvement. Your agency should offer valuable insights into problem-solving strategies, emphasising the importance of resilience and innovation in overcoming obstacles.

By addressing these challenges head-on, you can uncover new approaches and tactics to propel your digital marketing efforts forward. Embrace each challenge as a chance to learn and adapt, ensuring that your strategies remain agile and effective in the ever-evolving landscape.

5. How Is Our SEO Performance & What Steps Are We Taking To Improve Our Rankings?

A staggering 61% of marketers pinpoint SEO as the cornerstone of online achievement, emphasising its unmatched role in elevating awareness, driving traffic, and fostering growth.

As the tides of the internet evolve, your digital marketing agency plays a pivotal role in charting a course towards improved search engine rankings. It’s crucial to understand how your current SEO performance measures up and the specific strategies being implemented for enhancement. By focusing on these critical areas, you position your brand to thrive in the competitive landscape, ensuring your message reaches its intended audience with precision and impact.

Remember, effective SEO isn’t just about being seen – it’s about being discovered by the right people, at the right time.

percentage of marketers who see SEO as a driver of success

6. Can You Identify Any Underperforming Areas & What Are The Plans To Address Them?

Each month, an important conversation with your digital marketing agency should revolve around pinpointing areas that aren’t performing up to par. This discussion is crucial as it embodies the essence of continuous improvement and your agency’s readiness to pivot strategies for better results.

A rigorous, data-driven analysis plays a pivotal role in this process, shining a light on the aspects that require attention. By delving into the data, your agency can diagnose the root causes of underperformance and craft a detailed strategy aimed at elevating your marketing efforts. This proactive approach ensures that your campaigns remain on the cutting edge, always striving for higher efficiency and impact.

Talk, Ask & Collaborate Your Way To The Top!

Asking the right questions isn’t just about keeping tabs; it’s about building a stronger, more strategic partnership that will drive your marketing efforts forward. By engaging proactively and collaborating closely, you’re setting the stage for continued success in your digital marketing journey.

Don’t hesitate to reach out proactively to your agency. After all, the most fruitful results come from teamwork and consistent review.

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