RGC Digital Marketing

By Kieran Frank

Your Go-To Guide To Writing Killer Content

Are you tired of your content yielding poor results? 

Sick of working hard to write useful information that goes unrecognised?

Content writing is a notoriously difficult task, but nevertheless, it remains one of the most crucial tools in the armoury of all SEO agencies. The difficulty in writing top-quality content is that it must cater to the contrasting needs of two different parties. 

It must meet the technical requirements of search engine ranking algorithms, and the text-specific needs of casual web visitors searching for informative and engaging information. Therefore, all content needs to be written with SEO best practices in mind while ensuring it remains useful and adds value to the reader. 

Bridging the gap between these competing requirements is a skill that the best content writers have mastered by refining a strategic approach to content production. The content writing team at RGC is no exception to this, and we adhere to our own carefully developed strategy. 

In this article, we’ve addressed some of the most useful tips and tricks we use every day to maximise the effectiveness of our content writing. By using these actionable tips, search engine rankings will work to your advantage, and your readers will benefit from meaningful and valuable information that directs them to your business. 

Tips To Writing Killer Content

Always Consider Search Intent

Reputable SEO providers recognise the importance of producing content that targets keywords that are both frequently searched for and have an intrinsic relevance to the topic of their client. However, it’s only the best agencies that understand the importance of search intent. This means considering what sort of information web visitors are looking for when they search for a particular term. Search intent is a high priority in the raking of content, and when this is analysed, observable patterns generally tend to emerge.

Consider What The Keyword Is Used For

A search for a generic phrase such as “football boots” would generally see e-commerce category pages rank highly, as the search engine recognises that the individual is likely to be searching with the intent of shopping. However, a more specific search for “best football boots” would indicate that the individual is instead looking for more educative material. In this case, blog posts would instead be ranked more highly and offered greater visibility. 

When selecting keywords to address within your content, the best SEO agencies consider the intent of the search, and then tailor their content to match. This can be done by taking a three-step approach. 

Firstly, you must produce the most relevant and useful form of content, whether that is a blog post, a listicle, or an opinion piece. Then, make sure you display the content in an appropriate format and deliver it with a specific focus on favourable attributes that the searcher will be looking to achieve.  

Three Step Approach

How You Can Implement This In Your Content

To see how you can implement this, consider the following example.

If you were to target the keyword “best locksmith” in your content, it would be important to recognise that this is an informative search term for which a blog post would be favoured within search engine rankings. 

The format of your blog post would need to be conducive to their search, and a listicle addressing the most beneficial features of the specific locksmith would be appropriate. 

Finally, the focus or angle of your content should centre around the most crucial features that the search would hope their chosen locksmith to hold, such as speed and accuracy. 

Reel In Your Reader

All too often, quality content isn’t properly engaged with and its value is never fully realised. This is because very often, readers will quickly skim-read the introduction, and then search for the content that’s most relevant to them. All the hard work that goes into crafting quality content addressing different concerns is wasted if it goes unread. But how can you prevent this?

A Quality Introduction

The best SEO agencies recognise that a top-quality introduction that surprises the reader is most likely to grab their attention. In a similar vein to writing headlines for ad copy, it’s best to write start your introduction with something your reader wouldn’t expect. Remember that the best content acts as a conversation between the reader and the writer, so don’t be afraid to speak directly to your reader. 

Your introduction is your first chance to make an impression on your reader, and all SEO providers know just how important first impressions are. Don’t jump straight into the content, bombarding your readers with information straight away. Ease them into it, and once you’ve initiated the conversation and set its tone, you can reel off the most vital information. 

The Inverted Pyramid

The inverted pyramid approach centres around the idea that the most important information you write should be written as early as possible. But why should you do this?

Crucial to producing the best content is addressing the most important concerns of your readers. While SEO writers work to ensure every part of their work is valuable and useful, it’s inevitable that some parts of your content will be more relevant and helpful than others. No matter how hard you work, it’s also important to recognise that not every piece of your content will be given the same level of attention. 

This is where the inverted pyramid approach can come into play. Paying particular attention to your introduction and first paragraphs is crucial. Unfortunately, readers will often lose focus and interest as your content progresses. Therefore, the best way to act on this is to write the most important, “must-know” information as early as possible within your content. You can leave the supplementary, “nice-to-know” information for later in the article for the most avid readers, making sure all readers notice the most important parts of your work. 

The Inverted Pyramid Approach

Break It Up

It’s no secret that the best content that ranks highly often addresses a number of different concerns. However, this might mean that the content is particularly long, but it may help you attain higher search rankings. While this is a fantastic step towards online success, the best SEO providers understand that this is only half the battle.

The problem is, that this doesn’t guarantee that your content is actually being read, understood, and truly engaged with. To make sure your content captures the attention of your web visitors, an important step to take is simply breaking up your content in different ways. 

Subheadings and Paragraphs

The easiest way to alter your work to make it more readable is to stagger your content into shorter, sharper paragraphs. This gives your reader the chance to take in the information and isolate its most important or relevant pieces more easily. To establish a reputation as a top-quality SEO agency, you’ll want to make easy reading a top priority. 

User-friendliness is a crucial principle of all effective SEO activities, and content writing should be no exception to this. Including relevant subheadings or a table of contents is a great way to make it easy for your reader to follow your content. It helps them pick out its most useful parts and easily navigate through its various parts, ensuring they read the content that best meets their unique needs.

Quality Visuals Between Content

Aside from text-related pauses and gaps, infographics, images and other forms of media make for a welcomed break from blocks of text, regardless of its quality. The most reputable SEO agencies often have in-house graphic designers, so make the most of their expertise and produce quality graphics to accompany your text. These graphics can be useful in summarising your content and making it easier for your users to understand. 

Plus, these graphics often prove far more engaging than blocks of text, and will likely keep your web visitors on your page for longer. Don’t forget, a picture does paint a thousand words, so take advantage of this and illustrate your points in a variety of different formats. 

Write Content For Your Audience

The best writers are those that produce individualised content specific to their audience. Traditionally, this centres around the nature of the content and the problems it addresses, but the best content writers will go deeper than this. You need to look beyond the surface and consider the style of writing that will be favoured by your audience.

Most commonly, the average web visitor will be looking for an easy read that doesn’t test their vocabulary or their literacy skills. Recognising this and producing content that’s straight to the point is crucial in maintaining their attention and winning their business in the long run. 

Shorten Your Sentences

A very simple way to increase the ease of reading is to shorten the length of your sentences. Many content writers can produce eloquent and expansive sentences with several conjunctions to link points together. While this might be favoured by academics, it’s not what the causal web visitor is looking for. The most successful SEO agencies understand this and instead produce content that’s simply easier to read and more engaging.

Speak Their Language

It’s also important to make sure you’re speaking the language of your target audience, ensuring you relate to their unique needs. There’s no better way to do this than by using insider language, showing the reader you understand their concerns and have the best solution. 

Read through industry-specific content before you begin writing and make sure you understand some of the most useful language that’s used within its niche. However, it’s important to make sure you use this language in the correct context to avoid confusion. Nevertheless, if you get this right, it will help you relate to your readers and make your content instantly more credible and likeable. 

Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
RGC Wins at the 2017 Best Mobile Application Awards
How Smart Speakers Are Amplifying Sales In The Retail Sector
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
The Evolution of E-Commerce in 2020
Why Your Business Needs A Content Marketing Agency Now More Than Ever
Keep your automotive website on track with a local SEO strategy
A Beginner’s Guide To Writing Metadata
How Are Digital Marketing Agencies Really Using AI?
Get Schooled On Digital Marketing in the Education Industry
5 Golden Rules for Choosing the Best SEO Agency for Your Business
Pushing The Envelope With Email Marketing
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
How can a website help the automotive industry | Web Design Agency
Will Nostalgia Marketing Still Be Relevant in 2022?
Programmatic Advertising Increases Customer Value for Insurance
Proactive vs Reactive Consumer Marketing
The Latest Insights Into Google’s November Core Update
How A Website Redesign Can Increase UX & Conversions
Mitsubishi Electric and Sika join RGC
How Augmented Reality is Changing E-Commerce
The Importance Of Link Building For SEO
Content Creators: Why Their Jobs Are More In Demand Than Ever
What has Social Media Taught Us?
The Importance Of Website Design In Building Your Brand
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
Digital Marketing Trends Set To Make An Impact in 2024
Master Google Search Console With These 5 Strategies
How to Create Marketing Leverage Opportunities for your brand
ChatGPT: The Transformative AI System Changing The World of SEO
6 Questions To Ask Your Digital Marketing Agency Every Month
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
5 Clever Ways to Build Your First-Party Database in a Cookieless World
How Do Digital Marketing Agencies Create Personalised Strategies?
How Long Should You Commit To A Digital Marketing Agency?
Benefits Of Utilising An SEO Agency in Sydney
The Value of Google Merchant Center For E-Commerce Businesses
7 Simple Content Writing Tips To Master In 2023
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
Web Mobile Application for Independent Locksmiths
See How Retail Can Use Programmatic to Personalise Advertising
Why Your Medical Clinic Should Invest In Digital Marketing
What a COVID-19 Second Wave Will Mean for Marketers
Fundamentals of Search Engine Marketing
Local SEO Statistics Of 2023 Across 5 Unique Industries
Designing Mobile-Friendly Restaurant Websites
Why QSR’s need to serve up Engaging Social Content
The Future Of Search: Inside Google’s Project Magi
Is Social Media Marketing Really Worth It?
Threads: The Next Big Thing For Digital Marketers?
Importance of Personalisation in Digital Marketing
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
Digital Pit Stop: Maintaining Your Online Reputation In The Automotive Industry
How Can Digital Marketing be Effective for Schools?
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
How RGC Maximised Kambrook’s Blitz2Go’s Holiday Sales In 2 Months
6 Engaging Content Marketing Techniques For Medical Practitioners
Amazon’s Impact On The Retail Industry
Discovering The Purpose and Power of Different Blog Types
A Guide To PPC Advertising
Steps To Creating A Successful Digital Marketing Strategy
RGC Won Website Feature Silver Awards For Client Websites
Win Local Clients with Local SEO Services | Local SEO Agency
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
RGC Wins Silver at the 2016 W3 Awards
15 Eye-Opening Social Media Marketing Statistics Of 2023
RGC Wins 2016 WebAwards for Sika Retail
How Can Marketing Agencies Deliver A Winning Pitch?
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
How Virtual Reality is Changing Digital Marketing in Real Estate
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Does Your Business Need An SEO Audit?
Should Your Small Business Invest In Web Design Services?
SEO Agency Insights: Proven Strategies To Boost Your Website’s Ranking
How To Design A Scalable Website To Allow For Future Content
8 Compelling Reasons To Choose Custom Web Design
Google’s October 2023 Core Update Explained
6 Elements that Build a Successful Client-Agency Relationship
How Australians Used Social Media In 2015
What Is Off-Page SEO & Why Is It So Important?
6 Important Elements You May Have Forgotten In Your Web Design
How Image Recognition Is Changing Social Media Marketing
How Digital Is Changing Retail
Mastering Google Ads On A Shoestring Budget
Richard Gerrettson-Cornell To Speak On Global Growth At The Sydney Build Expo
GA4: The Latest in Analytics Technology
Instagram Shopping Helping Retail | Instagram Advertising Agency
Should Your Business Invest In SEO In 2024?
How QSR’s feed their audience’s appetite for online food delivery
Brand Safety In a Programmatic Environment
5 Ways A Digital Marketing Agency Can Transform Your Business In 2024
How Data is Fueling Digital Marketing in Automotive
SEO News: Google’s December Core Update
Why SEO is important during Covid-19 Lockdown
How To Design A Website That Is Mobile-Friendly
Does Content Marketing Really Work? Content Marketing Agency | RGC
That’s A Little Bit Personal, Isn’t It?
Chatbots Improve Customer Experience for Insurance Industry
Why Business Owners Need to Prepare for a Potential Google Departure
Master Zero-Click SEO In 3 Easy Steps
Revolutionise Your Service Marketing: Powerful Strategies for Success
What Does Voice Search Mean For My Brand?
How To Optimise Your Blog Post For SEO Like A Pro
Post-Pandemic Digital Marketing Trends That Are Here To Stay
How Digital Marketing Will Change Post Covid-19
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
10 Tips To Increase Conversions With Web Forms
Driving Engagement With User Generated Content
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
SEM vs. SEO: Which Is Right for You?
Getting Started With Google Search Console