RGC Digital Marketing

By Kayla Croser

Hard Hats & Hashtags: Social Media Strategies For Building Professionals

Ever wondered how social media can transform your construction business? With just over 20 million Australians using social media–78.3% of the population to be exact–the intersection of construction and social media is opening up exciting new opportunities for building professionals.

Whether you’re a contractor, or tradesperson, effective social media strategies can help you showcase your work, connect with clients, and grow your business. Imagine turning your latest project into a viral sensation or connecting with clients who can’t wait to work with you. By mastering the art of social media, you can drive business growth and make your mark in the industry.

number of Australians active on social media

Why Social Media Matters For The Construction Industry

Australians now spend 1 hour and 51 minutes each day on social media. That’s a drop of 13 minutes from last year. This shift means people are more selective about what they view, are quickly skimming through content and only engaging with what truly interests them. For building professionals, a strong social media strategy is more important than ever!

Now why does social media really matter? Social media boosts your brand’s visibility, offers a direct line of communication with clients and stakeholders, and creates new business opportunities.

With 97% of construction professionals using social media, according to the Construction Marketing Association, it’s clear that embracing these platforms is crucial. Don’t let your competitors outpace you–harness the power of social media to amplify your brand and drive sales.

number of construction professionals who use social media

Identifying The Right Platforms

When it comes to using social media effectively, picking the right platform is key for building professionals. 

Facebook is great for community engagement and gathering client reviews. 

LinkedIn is perfect for professional networking and B2B marketing, helping you connect with industry peers and potential clients. 

Instagram lets you showcase your projects through stunning visuals, making your work stand out. 

YouTube is the go-to for sharing tutorials, project walkthroughs, and client stories. 

And don’t forget TikTok, where short, engaging videos can reach a massive audience quickly.

social media platform logos

Choosing the right platform means knowing where your audience hangs out and understanding each platform’s demographics. It’s important to align each platform’s strengths with your business goals. Whether you’re aiming to build a community, highlight your expertise, or attract new clients, selecting the right social media channels will make your efforts more effective and impactful.

Crafting Compelling Content

For building professionals, creating a strong social media presence is key to showcasing expertise and connecting with clients. Here’s a mix of various types of content you can publish so that you can stand out and engage your audience:

  • Project updates and behind-the-scenes looks
  • Client testimonials and success stories
  • Industry news and insights
  • Educational content (how-tos, tips, and tricks)
  • Interactive content (polls, Q&A sessions)

To capture your audience’s attention, focus on creating high-quality visuals and videos that highlight your work. Use storytelling techniques to make your posts relatable and engaging. Consistency is also crucial, so stick to a regular posting schedule. By crafting compelling content, you can build a loyal following, showcase your projects, and establish yourself as an industry leader. Remember, your story is your brand – share it with the world!

Poor Content vs Compelling Content

Engaging With Your Audience

Building strong relationships with your audience on social media is key to growing your brand. Start by responding to comments and messages promptly. This shows you care and keeps the conversation going. Encourage your followers to share their own content featuring your work—user-generated content is a goldmine for authentic engagement. Hosting live sessions and webinars is another great way to connect in real time, answer questions, and showcase your expertise.

Community building is equally important. Create and join industry-specific groups where you can share insights and learn from peers. Collaborate with influencers and other professionals to expand your reach and credibility. Running contests and giveaways can also boost engagement and attract new followers. 

These strategies will not only help you grow but can also create a loyal community that values your work and expertise. Get started today and watch your social media presence thrive!

Utilising Hashtags & SEO

In today’s digital age, 96% of people discover local businesses, including construction companies, online. Imagine reaching more clients just by tweaking your social media game! Using hashtags smartly can be your secret weapon. They can expand your reach like never before. Take the time to research popular and industry-specific hashtags that resonate with your audience. Try to mix both broad and niche hashtags to get the best results, but keep it simple—only a few per post.


SEO is your other best friend. Make sure your profiles and bios are optimised with key phrases that your potential clients might search for. Sprinkle these keywords in your posts and descriptions to make your content pop up in searches. And don’t forget to link back to your company website; it’s a simple way to drive traffic and boost your online presence. 

By nailing these hashtag strategies and SEO practices, you’ll attract more clients and grow your construction business effortlessly.

Measuring Success

Likes. Comments. Shares. Follower growth. Website traffic and conversions.

engagement metrics

These key metrics are the lifeblood of your social media strategy. Building professionals need to see how well their content resonates with their audience. Engagement rates, including likes, shares, and comments, give you a clear picture of this. But it doesn’t stop there. Watching your follower growth helps you understand your reach. Your website traffic and conversions tell you if your social media efforts are driving potential clients to your site and turning them into leads or sales.

Using tools like Hootsuite and Sprout Social can simplify tracking these metrics. Google Analytics helps you see how social media referrals impact your website traffic. The real magic happens when you adjust your strategies based on these insights. By continuously refining your approach, you can maximise your success and ensure your hard hats and hashtags work together to build your brand online.

Build Your Digital Presence Today With RGC!

By implementing these social media strategies, you can build a strong online presence, connect with potential clients, and showcase your work like never before. 

At RGC Digital Marketing, we understand the unique challenges and opportunities in the building industry. We’re here to help you turn your hard work into engaging content that resonates with your audience. So, with that being said, reach out to our team and let’s construct your digital success together.

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