By Kayla Croser

Google’s October 2023 Core Update Explained

Google’s algorithm updates are always making waves. The latest one, Google’s October 2023 Core Update, is no exception. This marks the third major update of the year, following core updates in March and August. The update began on October 5, 2023, taking almost 14 days to fully roll out.

So, what’s the big deal with this update? Well, its main goal is crystal clear: to enhance the overall quality of search results and reduce the presence of low-quality, spam-filled content across the web. Interestingly enough, this update coincided with Google’s rollout of their October 2023 spam update.

Google Search Central, the go-to source for search-related updates tweeted about it: “We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types.”

Google Search Central Tweet

To grasp the importance of these updates, it’s essential to understand what Google considers as spam. Here are some key elements:

  • Hidden Text or Links: These are elements that users don’t see but search engines do.
  • Automatically Generated Content: Content with little or no user value.
  • Large-Scale Article Scraping: Unauthorised use of content from other sources.
  • Distracting Ads: Pages loaded with intrusive advertisements.
  • Affiliate Pages: Thin content, sneaky redirects, or “doorway” pages.
  • False Claims and Misrepresentation: Misleading information about products or services.

Why Should You Care?

Now, let’s address the burning question: why should you, as a marketer or website owner, care about all this algorithm talk? Well, Google’s algorithm updates are kind of a big deal for everyone. They can have a profound affect on how your website performs in search results, potentially causing shifts in your organic traffic, conversions, and, most crucially, your revenue.

Potential Impact Of Algorithm Updates

The good news? If you consistently provide high-value content, such as valuable information that showcases your expertise and authority, your site can successfully navigate through significant algorithm changes.

“Core updates are designed to ensure that overall, we’re delivering on our mission to present helpful and reliable results for searchers” Google Search Central

In fact, Google recognises and rewards websites that prioritise user value and relevance, making it a win-win scenario. Your dedication to delivering quality content not only shields you from the negative impacts of algorithmic updates, but it also positions your site for sustained success in the ever-evolving digital landscape.

The Plan Moving Forward

1. Keep an eye on your search analytics and performance

Regularly monitor how your website is faring in search results. This data provides valuable insights into the effectiveness of your strategies.

2. Focus on quality content that Google loves

Consistently delivering content that aligns with Google’s quality guidelines will not only keep your site in the search giant’s good graces but also resonate with your audience.

3. Make sure your site offers a great user experience

User experience is crucial. A user-friendly website not only keeps visitors engaged but also enhances your site’s reputation.

Moreover, Google has graciously offered a set of probing questions that you can ask yourself when assessing your own content. This means you don’t have to wait for the next update to start seeing positive results for your website. Remember, even small, incremental improvements to your site can yield substantial benefits over time.

How Smart Speakers Are Amplifying Sales In The Retail Sector
Win Local Clients with Local SEO Services | Local SEO Agency
SMART Goals In Digital Marketing
Amazon’s Impact On The Retail Industry
Importance of Personalisation in Digital Marketing
Why QSR’s need to serve up Engaging Social Content
The Future Of Digital Marketing: Predictions From Our SEO Team
Why You Should Work With A Full-Service In-House Digital Marketing Agency
The Latest Insights Into Google’s November Core Update
6 Important Elements You May Have Forgotten In Your Web Design
Getting Started With Google Search Console
How Social Proof Can Transform Your Website Into A Trust Magnet
Discovering The Purpose and Power of Different Blog Types
The Art & Science Of Creating Shareable Content
SEO Agency Insights: Proven Strategies To Boost Your Website’s Ranking
How can a website help the automotive industry | Web Design Agency
Should Your Small Business Invest In Web Design Services?
Post-Pandemic Digital Marketing Trends That Are Here To Stay
6 Engaging Content Marketing Techniques For Medical Practitioners
The Importance Of Link Building For SEO
Instagram Shopping Helping Retail | Instagram Advertising Agency
Top 5 Digital Marketing Measurement Tools
Why Your Business Needs A Content Marketing Agency Now More Than Ever
Why Business Owners Need to Prepare for a Potential Google Departure
10 Tips To Increase Conversions With Web Forms
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
The Importance Of Website Design In Building Your Brand
Driving Engagement With User Generated Content
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
A Guide To PPC Advertising
How Augmented Reality is Changing E-Commerce
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
5 Ways A Digital Marketing Agency Can Transform Your Business In 2024
See How Retail Can Use Programmatic to Personalise Advertising
Master Google Search Console With These 5 Strategies
Mastering Google Ads On A Shoestring Budget
Threads: The Next Big Thing For Digital Marketers?
Does Content Marketing Really Work? Content Marketing Agency | RGC
RGC Wins Silver at the 2016 W3 Awards
Keep your automotive website on track with a local SEO strategy
How Can Small Businesses Leverage AI For Growth
RGC Wins at the 2017 Best Mobile Application Awards
How To Leverage Social Media For Small Business Growth
What Does Voice Search Mean For My Brand?
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Get Schooled On Digital Marketing in the Education Industry
What has Social Media Taught Us?
How Data is Fueling Digital Marketing in Automotive
SEM vs. SEO: Which Is Right for You?
Master Zero-Click SEO In 3 Easy Steps
Recession-Proof Digital Marketing: Strategies To Thrive During Economic Downturns
7 Simple Content Writing Tips To Master In 2023
How Our Creative & SEO Teams Collaborate For Maximum Impact
How Are Digital Marketing Agencies Really Using AI?
Your Go-To Guide To Writing Killer Content
Optimising For Voice Search: The Next Frontier In SEO
Brand Safety In a Programmatic Environment
Hard Hats & Hashtags: Social Media Strategies For Building Professionals
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
SEO News: Google’s December Core Update
How Image Recognition Is Changing Social Media Marketing
Digital Marketing Trends Set To Make An Impact in 2024
How QSR’s feed their audience’s appetite for online food delivery
How Can Marketing Agencies Deliver A Winning Pitch?
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
How to Create Marketing Leverage Opportunities for your brand
Will Nostalgia Marketing Still Be Relevant in 2022?
5 Clever Ways to Build Your First-Party Database in a Cookieless World
How Do Digital Marketing Agencies Create Personalised Strategies?
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
Web Mobile Application for Independent Locksmiths
Should Your Business Invest In SEO In 2024?
How To Design A Scalable Website To Allow For Future Content
What Is Off-Page SEO & Why Is It So Important?
15 Eye-Opening Social Media Marketing Statistics Of 2023
Does Your Business Need An SEO Audit?
Essential SEO Services Every Business Should Invest In
RGC Won Website Feature Silver Awards For Client Websites
What a COVID-19 Second Wave Will Mean for Marketers
Richard Gerrettson-Cornell To Speak On Global Growth At The Sydney Build Expo
How Can Digital Marketing Elevate Your Construction Business?
Local SEO Statistics Of 2023 Across 5 Unique Industries
How Can A Digital Marketing Agency Boost Your Ecommerce Sales?
Programmatic Advertising Increases Customer Value for Insurance
How RGC Maximised Kambrook’s Blitz2Go’s Holiday Sales In 2 Months
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
Mitsubishi Electric and Sika join RGC
Top Local SEO Statistics To Watch In 2024
Local SEO Success Stories: How We Put Businesses On The Map
Steps To Creating A Successful Digital Marketing Strategy
Is Social Media Marketing Really Worth It?
How Australians Used Social Media In 2015
How To Design A Website That Is Mobile-Friendly
8 Compelling Reasons To Choose Custom Web Design
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
Marrying Form & Function: Our Philosophy On Effective Web Presence
Pushing The Envelope With Email Marketing
Digital Marketing 101: A Beginner’s Guide For Small Business Owners
6 Questions To Ask Your Digital Marketing Agency Every Month
The Most Surprising Digital Marketing Statistics Of 2024
Why SEO is important during Covid-19 Lockdown
The Value of Google Merchant Center For E-Commerce Businesses
The Future Of Search: Inside Google’s Project Magi
How SEO & Advertising Work Together For Results
5 Golden Rules for Choosing the Best SEO Agency for Your Business
The Evolution of E-Commerce in 2020
How Digital Marketing Will Change Post Covid-19
Content Creators: Why Their Jobs Are More In Demand Than Ever
What Role Does Content Play In An SEO Agency’s Strategy
That’s A Little Bit Personal, Isn’t It?
How To Choose The Best Digital Marketing Services For Your Business?
6 Elements that Build a Successful Client-Agency Relationship
Content Marketing Trends Of 2024
How Virtual Reality is Changing Digital Marketing in Real Estate
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
How Can Online Marketing Strategies Rev Up Your Digital Presence In The Automotive Industry?
ChatGPT: The Transformative AI System Changing The World of SEO
15 Must-Know Web Design Statistics Of 2024
Personalised Marketing: How To Make Your Customers Feel Special
Proactive vs Reactive Consumer Marketing
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
Digital Pit Stop: Maintaining Your Online Reputation In The Automotive Industry
A Beginner’s Guide To Writing Metadata
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
RGC Wins 2016 WebAwards for Sika Retail
GA4: The Latest in Analytics Technology
How To Choose The Right Platform For Your Ads
Designing Mobile-Friendly Restaurant Websites
How A Website Redesign Can Increase UX & Conversions
Why Sydney Businesses Need A Local Digital Marketing Agency
How Can Digital Marketing be Effective for Schools?
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
Fundamentals of Search Engine Marketing
Staying Visible: Why Digital Marketing Is Crucial During Seasonal Slumps
Revolutionise Your Service Marketing: Powerful Strategies for Success
How Long Should You Commit To A Digital Marketing Agency?
Why Your Medical Clinic Should Invest In Digital Marketing
How Digital Is Changing Retail
Chatbots Improve Customer Experience for Insurance Industry
How To Optimise Your Blog Post For SEO Like A Pro
Benefits Of Utilising An SEO Agency In Sydney