RGC Digital Marketing

By Richard Gerretson-Cornell

How to Create Marketing Leverage Opportunities for your brand

How to create Marketing Leverage Opportunities for your brand

Every brand big or small require advertising and marketing strategies to promote their products and services in order to raise awareness and opportunities for sales. However, how well has your brand incorporated modern marketing leverage opportunities, to compete in this brave new world?

There are so many things to consider when promoting a brand and there is no “One size fits all approach” for any business. The most common challenge for a brand is to determine the following:

Which lead generation initiatives will create the most leverage? and how should advertising and marketing budgets be better spent to incorporate these new initiatives?

Traditionally, in the consumer space, brands most commonly utilised the following advertising and marketing mediums:

  • Print Advertising
  • Incentive consumer campaigns
  • Radio
  • Television
  • Public Relations
  • Point of Sale and In Store Promotions
  • Consumer surveys

and now most brands are investigating

  • Online Advertising
  • Social Media Marketing and Advertising

Today, consumers are much better informed than ever before. Consumers now have the ability to do their research on products and services well before they go to the store and purchase, and they generally know the benefits of the products or services well in advance.

Consumers are also very quick to write a review online or share a product/service with their friends through social media.

With this in mind it is extremely important that brands now adjust their marketing leverage to incorporate online and social media marketing and advertising initiatives which, provide a direct line of communication with consumers, to ensure brands are there at the time when consumers are ready to make a decision about a particular product or service.

Brands should take these opportunities and diversify their advertising and marketing budgets to incorporate online and social media marketing and advertising. The playing field has changed and now brands have the ability to reach their consumers in a very cost effective manner, which can also be evaluated and adjusted in real time.

By incorporating traditional advertising and marketing initiatives with online and social mediums, brands will increase their marketing leverage. Brands will be able to introduce additional funnels to capture consumer information and also learn more about their customers in a much shorter amount of time, than ever before.

Marketing leverage for brands means that they will be able to utilise additional marketing initiatives to better promote consumer lead generation. Brands will also be able to deploy their unique selling proposition more efficiently and in a variety of ways, which will drive their advertising and marketing dollar further.

By staying in touch with consumers through regular online communications, brands are now able to ensure their target market is frequently being reached. And furthermore, brands now have additional opportunities to drive consumers to store.

This brave new world of online advertising and marketing poses tremendous advantages for brands. However brands need to investigate segmenting their budgets, to incorporate traditional mediums with online and social platforms, to ensure they reach their target market accordingly.

This ultimately means increases in sales opportunities and bigger profits for brands, in a highly competitive environment.

These are very exciting times, and we relish the opportunities that arise from connecting consumers to brands, through online and social media advertising and marketing.

At RGC Digital Marketing, we are an award-winning Sydney based digital marketing agency with extensive experience in e-commerce web design services and mobile application development. In fact, we recently developed an award-winning virtual reality mobile app for Mitsubishi Electric, providing an innovative online experience for their consumers. For more information on how we could introduce a marketing leverage strategy for your brand, please contact Richard on (02) 8883 2988 or email  richard@rgcadigitalmarketing.au

Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
How Can Digital Marketing be Effective for Schools?
Does Content Marketing Really Work? Content Marketing Agency | RGC
ChatGPT: The Transformative AI System Changing The World of SEO
5 Ways A Digital Marketing Agency Can Transform Your Business In 2024
Brand Safety In a Programmatic Environment
See How Retail Can Use Programmatic to Personalise Advertising
How Image Recognition Is Changing Social Media Marketing
Discovering The Purpose and Power of Different Blog Types
Does Your Business Need An SEO Audit?
Instagram Shopping Helping Retail | Instagram Advertising Agency
Why Your Medical Clinic Should Invest In Digital Marketing
Why SEO is important during Covid-19 Lockdown
Is Social Media Marketing Really Worth It?
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
Post-Pandemic Digital Marketing Trends That Are Here To Stay
Chatbots Improve Customer Experience for Insurance Industry
Digital Marketing Trends Set To Make An Impact in 2024
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
Keep your automotive website on track with a local SEO strategy
RGC Won Website Feature Silver Awards For Client Websites
6 Questions To Ask Your Digital Marketing Agency Every Month
5 Clever Ways to Build Your First-Party Database in a Cookieless World
A Beginner’s Guide To Writing Metadata
How QSR’s feed their audience’s appetite for online food delivery
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
What has Social Media Taught Us?
Why Business Owners Need to Prepare for a Potential Google Departure
Amazon’s Impact On The Retail Industry
That’s A Little Bit Personal, Isn’t It?
SEO News: Google’s December Core Update
The Latest Insights Into Google’s November Core Update
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
Will Nostalgia Marketing Still Be Relevant in 2022?
10 Tips To Increase Conversions With Web Forms
RGC Wins Silver at the 2016 W3 Awards
A Guide To PPC Advertising
How Digital Is Changing Retail
How RGC Maximised Kambrook’s Blitz2Go’s Holiday Sales In 2 Months
Master Zero-Click SEO In 3 Easy Steps
Proactive vs Reactive Consumer Marketing
The Importance Of Website Design In Building Your Brand
GA4: The Latest in Analytics Technology
Why QSR’s need to serve up Engaging Social Content
Driving Engagement With User Generated Content
What Is Off-Page SEO & Why Is It So Important?
RGC Wins 2016 WebAwards for Sika Retail
How To Design A Scalable Website To Allow For Future Content
Get Schooled On Digital Marketing in the Education Industry
Win Local Clients with Local SEO Services | Local SEO Agency
The Importance Of Link Building For SEO
Mitsubishi Electric and Sika join RGC
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Getting Started With Google Search Console
How To Design A Website That Is Mobile-Friendly
Content Creators: Why Their Jobs Are More In Demand Than Ever
6 Important Elements You May Have Forgotten In Your Web Design
Master Google Search Console With These 5 Strategies
Should Your Business Invest In SEO In 2024?
The Future Of Search: Inside Google’s Project Magi
How To Optimise Your Blog Post For SEO Like A Pro
How Virtual Reality is Changing Digital Marketing in Real Estate
How Do Digital Marketing Agencies Create Personalised Strategies?
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
How Augmented Reality is Changing E-Commerce
SEO Agency Insights: Proven Strategies To Boost Your Website’s Ranking
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
What Does Voice Search Mean For My Brand?
How can a website help the automotive industry | Web Design Agency
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
Fundamentals of Search Engine Marketing
RGC Wins at the 2017 Best Mobile Application Awards
How A Website Redesign Can Increase UX & Conversions
Designing Mobile-Friendly Restaurant Websites
Google’s October 2023 Core Update Explained
Local SEO Statistics Of 2023 Across 5 Unique Industries
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
How Can Marketing Agencies Deliver A Winning Pitch?
Benefits Of Utilising An SEO Agency in Sydney
7 Simple Content Writing Tips To Master In 2023
5 Golden Rules for Choosing the Best SEO Agency for Your Business
How Smart Speakers Are Amplifying Sales In The Retail Sector
Why Your Business Needs A Content Marketing Agency Now More Than Ever
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
Your Go-To Guide To Writing Killer Content
8 Compelling Reasons To Choose Custom Web Design
What a COVID-19 Second Wave Will Mean for Marketers
Steps To Creating A Successful Digital Marketing Strategy
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
How Are Digital Marketing Agencies Really Using AI?
How Data is Fueling Digital Marketing in Automotive
Web Mobile Application for Independent Locksmiths
Mastering Google Ads On A Shoestring Budget
Richard Gerrettson-Cornell To Speak On Global Growth At The Sydney Build Expo
6 Elements that Build a Successful Client-Agency Relationship
Revolutionise Your Service Marketing: Powerful Strategies for Success
15 Eye-Opening Social Media Marketing Statistics Of 2023
How Digital Marketing Will Change Post Covid-19
The Evolution of E-Commerce in 2020
SEM vs. SEO: Which Is Right for You?
How Long Should You Commit To A Digital Marketing Agency?
Pushing The Envelope With Email Marketing
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
Programmatic Advertising Increases Customer Value for Insurance
How Australians Used Social Media In 2015
Threads: The Next Big Thing For Digital Marketers?
Should Your Small Business Invest In Web Design Services?
The Value of Google Merchant Center For E-Commerce Businesses
Importance of Personalisation in Digital Marketing