RGC Digital Marketing

By Richard Gerretson-Cornell

Why SEO is important during Covid-19 Lockdown

SEO Agency Sydney | RGC Digital Marketing

Who would have thought that in 2020 we would have seen such significant changes to our lives, almost overnight? These changes have seen many businesses heavily impacted by lockdowns across the globe.

With large cities and communities of people staying at home, limited foot traffic to retail stores has meant many businesses have shifted their focus to online shopping and delivery services.

With these big increases in online activities, it is now more important than ever that SEO Services remain the constant in your online marketing initiatives. To ensure your business’ organic rankings continue to rank highly within search results, it is our responsibility as an SEO Agency to ensure we fight even harder for every one of our clients’ keywords in this highly competitive online environment.

Online shopping is ever-increasing in popularity with most businesses choosing to capture shoppers online as well as in store. However, with in-store shopping at record lows, increasing traffic to online stores is a primary goal of many businesses. Establishing your brand online with SEO Services or Online Marketing Services, should be the foundation for promoting your business online. An experienced SEO Agency can design a lasting and effective SEO Strategy to increase your search traffic and direct sales to your website.

Effective SEO Services from a leading SEO Agency is an extremely important long-term marketing tool which provides a wide range of benefits for businesses looking to be noticed online.

Some key points to consider in your online marketing plan, include using SEO to:

  • Attract New Customers
  • Target Long-Term Growth
  • Build Trust & Recognition
  • Provide Informative Content
  • Win New Customers Locally
  • Further Understand your Customers

Use SEO to attract new customers

Organic traffic fluctuations have been quite turbulent so far in 2020. Our SEO Agency has seen steep increases and severe declines across a range of industries, for no rational reasons on a daily-basis. With these huge fluctuations, we have also noticed that these drops in keyword rankings have also provided us with additional opportunities to implement   SEO Strategies, which have seen these keywords come back even higher in a very short period of time. This is a time to capitalise on keyword fluctuations as they are happening across the board. By taking advantage of these SEO opportunities, you will be able to edge ahead of your competitors, both now and in the future.

The benefits of a long-term SEO strategy

SEO is also integral to positive returns in your brands long-term growth online. Capturing the potential customers who search for products and services online can be highly competitive and holding the top spots on search engines will go a long way to securing valuable visibility online and a steady flow of FREE or Unpaid enquiries to your business.

To earn a top spot on search engines you will be competing against other businesses fighting for the limited spaces available for keywords being actively searched. Gaining a prominent place involves a smart SEO Strategy, which includes making design and content tweaks to your website, to ensure it adheres to SEO best practices. SEO Agencies can provide you with key advice and objectives to get you ranking highly online. Businesses who take these SEO opportunities during this Covid-19 Lockdown, will see tremendous benefits and will set a foundation for substantial growth, long after the lockdowns will eventually end.

SEO builds trust & recognition

During hardships such as the Covid-19 lockdown, earning trust from your customer base is key. Having trust from consumers will ensure that your products and services are considered by shoppers.

Operating a business which is recognised online as genuine and trustworthy involves some key elements which can be targeted with an effective SEO Strategy from an experienced SEO Agency. For example, many internet users only check the first couple of search result pages when searching online, having your site listed on those pages is vital. Additionally, consumers read Google reviews and check for business listings when making purchasing decisions. Having a highly visible and reputable business online plays an integral role in how your products and services are to be perceived.

Why content is so important with SEO

A great way to lead more traffic to your website is to provide meaningful and useful content.

If potential customers find your site organically when looking for answers online, search engines will reward your SEO efforts, for providing informative content. Encouraging visitors to your website with blog posts, news articles and even email newsletters, will provide new ways to increase traffic to your website. This increased traffic is highly valuable because people looking for information on topics related to your business will be much more likely to be interested in products that your business provides. These people can often be converted into customers using the right SEO strategy. This is a great way for you to combine effective content writing and aesthetically pleasing web design elements, to funnel interested consumers to your website.

Win New Customers Locally with SEO

With most people confined to their homes during this difficult time, it is a great chance to win new business locally. A strategy from your SEO agency which specifically targets your local area can be highly effective. Search engines often see people looking for products and services with their region or suburb included as keywords. If you can ensure that your business ranks highly for area-specific keywords you will see a rise in local traffic, which is important with most people only shopping within their immediate area during lockdown periods.

Alternatively, if you run a business across a-number-of locations, a Metropolitan-wide SEO strategy, or one which focuses on the areas in which you operate can achieve significant results, especially for businesses relying on local pickup and delivery.

Using SEO to understand your customers

Getting a greater understanding of the types of customers who look for and purchase your products and services is very helpful in creating an SEO strategy, in order-to find similar consumers. Noticing what keywords are popular through your SEO services will provide valuable insights which can be used to refine your SEO strategy. Interestingly, you can also see what web pages are getting the most traffic and adjusting your website to take advantage of what is working well on those pages. This information can provide you with goals and direction for perfecting your long-term online marketing strategy.

Does Content Marketing Really Work? Content Marketing Agency | RGC
7 Simple Content Writing Tips To Master In 2023
What Is Off-Page SEO & Why Is It So Important?
Mastering Google Ads On A Shoestring Budget
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
How To Optimise Your Blog Post For SEO Like A Pro
How To Design A Website That Is Mobile-Friendly
Designing Mobile-Friendly Restaurant Websites
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
Local SEO Statistics Of 2023 Across 5 Unique Industries
What has Social Media Taught Us?
A Guide To PPC Advertising
How to Create Marketing Leverage Opportunities for your brand
Amazon’s Impact On The Retail Industry
Threads: The Next Big Thing For Digital Marketers?
Keep your automotive website on track with a local SEO strategy
6 Important Elements You May Have Forgotten In Your Web Design
How Data is Fueling Digital Marketing in Automotive
How Can Marketing Agencies Deliver A Winning Pitch?
Content Creators: Why Their Jobs Are More In Demand Than Ever
Pushing The Envelope With Email Marketing
How Digital Is Changing Retail
How Virtual Reality is Changing Digital Marketing in Real Estate
Your Go-To Guide To Writing Killer Content
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
RGC Wins 2016 WebAwards for Sika Retail
Get Schooled On Digital Marketing in the Education Industry
Digital Marketing Trends Set To Make An Impact in 2024
How Are Digital Marketing Agencies Really Using AI?
The Evolution of E-Commerce in 2020
How Can Digital Marketing be Effective for Schools?
Benefits Of Utilising An SEO Agency in Sydney
Master Zero-Click SEO In 3 Easy Steps
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
The Value of Google Merchant Center For E-Commerce Businesses
How Smart Speakers Are Amplifying Sales In The Retail Sector
How QSR’s feed their audience’s appetite for online food delivery
Brand Safety In a Programmatic Environment
5 Golden Rules for Choosing the Best SEO Agency for Your Business
The Future Of Search: Inside Google’s Project Magi
Master Google Search Console With These 5 Strategies
Is Social Media Marketing Really Worth It?
How Australians Used Social Media In 2015
Post-Pandemic Digital Marketing Trends That Are Here To Stay
Discovering The Purpose and Power of Different Blog Types
15 Eye-Opening Social Media Marketing Statistics Of 2023
How Augmented Reality is Changing E-Commerce
What a COVID-19 Second Wave Will Mean for Marketers
RGC Wins at the 2017 Best Mobile Application Awards
The Importance Of Link Building For SEO
6 Elements that Build a Successful Client-Agency Relationship
SEO News: Google’s December Core Update
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
Should Your Small Business Invest In Web Design Services?
GA4: The Latest in Analytics Technology
Should Your Business Invest In SEO In 2024?
The Importance Of Website Design In Building Your Brand
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
Win Local Clients with Local SEO Services | Local SEO Agency
6 Questions To Ask Your Digital Marketing Agency Every Month
Instagram Shopping Helping Retail | Instagram Advertising Agency
Web Mobile Application for Independent Locksmiths
The Latest Insights Into Google’s November Core Update
Chatbots Improve Customer Experience for Insurance Industry
Google’s October 2023 Core Update Explained
Does Your Business Need An SEO Audit?
Mitsubishi Electric and Sika join RGC
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
Why QSR’s need to serve up Engaging Social Content
How Image Recognition Is Changing Social Media Marketing
A Beginner’s Guide To Writing Metadata
RGC Wins Silver at the 2016 W3 Awards
That’s A Little Bit Personal, Isn’t It?
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
Importance of Personalisation in Digital Marketing
Revolutionise Your Service Marketing: Powerful Strategies for Success
10 Tips To Increase Conversions With Web Forms
Steps To Creating A Successful Digital Marketing Strategy
What Does Voice Search Mean For My Brand?
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Getting Started With Google Search Console
How To Design A Scalable Website To Allow For Future Content
Why Business Owners Need to Prepare for a Potential Google Departure
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
SEM vs. SEO: Which Is Right for You?
Proactive vs Reactive Consumer Marketing
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
8 Compelling Reasons To Choose Custom Web Design
5 Clever Ways to Build Your First-Party Database in a Cookieless World
Programmatic Advertising Increases Customer Value for Insurance
How Digital Marketing Will Change Post Covid-19
See How Retail Can Use Programmatic to Personalise Advertising
Driving Engagement With User Generated Content
Will Nostalgia Marketing Still Be Relevant in 2022?
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
How can a website help the automotive industry | Web Design Agency
Fundamentals of Search Engine Marketing
How A Website Redesign Can Increase UX & Conversions
ChatGPT: The Transformative AI System Changing The World of SEO
RGC Won Website Feature Silver Awards For Client Websites