RGC Digital Marketing

By Kieran Frank

5 Reasons Why Your Business Needs To Invest In Social Media Marketing

If you’re like most of the world, social media is part of your everyday life, and you’ll know just how many businesses invest in social marketing. 

Whether it’s Instagram, Facebook, LinkedIn or TikTok, social media is often our first and last port of call every day. When these platforms are used strategically and consistently, they have enormous potential for businesses. 

But why should your business invest in social media services? Isn’t it just an expensive luxury for big brands.

The truth is engaging in social media marketing is a smart choice for any sized business aiming to broaden their audience and interact with them efficiently. Collaborating with a social media marketing agency allows companies to access the knowledge, and resources required to develop campaigns that connect with their targeted audience. There are a myriad of advantages when it comes to investing in social media such as boosting brand recognition enhancing customer interaction and increasing conversion rate.

Still unsure?

Well, prepare to find out how impactful social media can be, and why it might be just what your business needs, as we answer 5 commonly asked questions, that will give you 5 reasons why your business needs to invest in social media marketing. 

Reasons to invest in social media

Can Social Media Marketing Have Tailored Targeting?

Social media is undoubtedly one of the most significant developments of the 21st century, with nearly 5 billion of us engaging with these platforms. With more than half of the world connected, your ideal customer can be found on these platforms. 

Moreover, when it comes to the Australian market alone, the numbers are equally compelling. According to the latest survey available, there are approximately 21.2 million active social media users in Australia. This statistics underscores the immense potential for businesses to tap into this vast pool of users to promote their products or services effectively.

So, if you’re wondering, “how many people use social media in Australia?” – the answer is clear: a substantial audience that shouldn’t be overlooked when crafting your social media strategy.

But how can you find them?

A targeted approach

Well, the beauty of social media services is that they can turn a large, impersonal world into a highly targeted and individualised experience. 

From location-based advertising to targeted posts designed to reach followers of specific accounts, a range of laser-focused options are at your fingertips. You might also consider investing in paid social media advertisements to make it even easier for you to get your name in front of your target audience and start impressing the right people. 

How Does Social Media Marketing Encourage An Emotional Investment?

Wouldn’t it be nice if you could round up all of your ideal customers into one place and explain why your business is valuable to them? Invest in the right social media services, and you can enjoy the next best thing!

In time, you can expect to develop a core of followers that view and (hopefully) interact with each of your posts. Creating a sense of community around your brand can help you stand out from your competitors, encouraging your customers to think about your brand. 

And remember, social media isn’t like other forms of advertising and marketing initiatives. A billboard or advertisement on the side of a bus can go unnoticed because it doesn’t encourage further consideration. But with social media, your brand is welcomed into the user’s home and daily life, helping them create positive connections with your brand.

Social media use statistics

By gradually working your brand into the lives of your customers positively and unobtrusively, you can create an engaged community of loyal customers who are more likely to advocate for your brand and promote it within their networks.

Does Social Media Marketing Provide Valuable Customer Insight?

Every post, like, share, and comment your post receives provides your business with a wealth of data about your audience. These insights into customer behaviour and preferences can be important in informing your marketing and product strategies. 

What time of day are your customers most active? What kind of content generates the most engagement? Which products are most popular with different groups of customers? 

Metrics to consider

Investing in social media content creation can provide you with insight similar to a focus group. While you’ll need to undertake your own research analysis to determine whether a typical advertising campaign resonated with your audience, your followers can do this for you. However, with a consistent posting schedule and an engaged audience, you’ll have direct access to the unfiltered opinions of your target audience. 

This takes the guesswork out of your initiatives and makes it easier for you to improve and deliver what your audience is looking for. 

How Can I Reinforce My Existing Marketing Efforts?

An important benefit of social media is that it doesn’t exist in a vacuum. Not sure what we mean?

Think of it this way. If your business doesn’t have social media, but you do have a website, that might be the only way customers can find you. It might also be your only way to communicate with them (that’s if they find your website).

Social media opportunities for SMEs

But when you invest in social media, you’ll be giving yourself another chance to impress your customers and take your existing marketing efforts to the next level.  Whether you’re promoting a blog post or sharing a new product announcement, a social post can be that extra push that boosts your reach and makes sure your content makes an impact. 

And don’t forget, we live in a busy world. Not everyone has the time to search for the best plumber or the most experienced SEO provider. Make things easier for your customers and help them find you. Once you’ve increased your brand awareness, you’ll be able to create posts that support your existing personality,  converting your prospects into customers.

Is Social Media Marketing Cost Effective With High ROI’S?

If you’re after a cost-effective digital marketing strategy with a great return on investment, don’t look beyond social media. Importantly, these services offer better value for your marketing dollars than traditional advertising channels, helping you keep your marketing budget in check. 

With platforms like Instagram and Facebook in particular, you don’t always need a big budget to make a big impact—often, all you need is compelling content and a well-planned strategy.

Cost effective marketing

Unlike traditional media, where large upfront costs can be prohibitive for small and medium-sized businesses, social media allows you to reach a massive audience at a small cost. Plus, you’ll have the ability to track and measure your campaigns in real-time, helping you make data-driven decisions and continually optimise your strategy.

Plus, investing in your organic reach on social media can amplify your reach without additional expenses. Engaging content that resonates with your audience can be shared and spread, creating a powerful word-of-mouth effect which delivers substantial returns for your business.

Are You Ready To Kickstart Your Social Media Marketing?

When you invest in a cost-effective marketing tool that combines a targeted approach with the ability to create emotionally invested communities of customers, you’ve got a cocktail for success. All you need to do is create content that resonates with your audience and make sure you’re hitting the right metrics. 

Does this sound difficult? Leave it to the social media specialists at RGC Digital Marketing who have delivered top-quality social media content for a huge range of businesses.

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