RGC Digital Marketing

By Kieran Frank

Is Social Media Marketing Really Worth It?

In a world where scrolling and liking have become second nature to most of the population, social media has woven itself into the fabric of our lives. Its influence on consumer behaviour and brand visibility has never been more pronounced, and that’s why 77% of businesses use social media to reach customers. 

Blue, pink and white graphic indicating almost 8/10 businesses use social media to reach customers

But despite its prevalence, social media marketing isn’t without its sceptics. The journey from crafting posts to converting followers into customers has become a subject of contention, and it’s left many wondering whether social media marketing, and indeed specialist agencies in the field, are worth investing in. 

The topic will forever be up for debate, but we’ve shared our insights to help you understand why social media marketing still presents game-changing opportunities that your business shouldn’t miss out on.

Understanding Social Media Marketing 

At its core, marketing is about forging connections, and social media marketing is no exception. It allows businesses to form these relationships in a way like never before, and that shouldn’t be taken for granted. 

Unlike traditional marketing, which often presents a broad message, social media allows businesses to speak directly to their audience. It’s an interactive, two-way street of communication that aims to build a community around a brand, foster loyalty, and ultimately drive sales.

Blue, white and pink graphic indicating the power of social media for businesses

These communities are informed by tools that segment customers based on distinguishing factors, from age and location to interests and behaviours. This level of targeting means that your messages will reach those most likely to be interested. It’s basic, but without these fundamental building blocks, it’s difficult to deliver an efficient and effective marketing strategy.

But why social media? The true value of these platforms goes beyond their vast reach; it’s in the way they allow businesses to humanise their brands. Tailored social media content gives companies a voice and personality, transforming them from faceless entities into relatable characters that share insights, deliver industry news, and offer behind-the-scenes glimpses – all of which contribute to a richer brand story. 

Social media marketing, therefore, is not just about the ‘what’ of a business. It provides the ‘who’ and ‘why’ for consumers to connect to, making it an invaluable tool in any modern marketing arsenal.

So, Why The Scepticism?

Social media marketing sounds very attractive for business, right? Well, this optimism isn’t always shared. Why is that? 

An inherent belief of social media marketing is that it simply takes too long for businesses to see results from these efforts. While this approach isn’t a quick fix, it’s because its goals simply cannot be achieved overnight. The real power of social media lies in building a loyal community that trusts and values your brand, setting you up for sustainable success over time. Engage your audience today, and they’ll repay you tomorrow.

Graphic showing a thumb representing engaging and a graph indicating financial returns

Another common criticism is the perceived lack of tangible return on investment. However, social media marketing isn’t just about immediate sales; it’s a deeper process of drawing customers further into the sales funnel. The initial focus is on building a community and compelling followers to emotionally invest in meaningful interactions. 

But don’t forget, over 80% of consumers use Instagram alone to find new products and services, and nearly 90% of them take a specific action after seeing this information. Clearly, this emotional groundwork paves the way for financial commitment, turning followers into loyal customers. You just need to stay consistent and bide your time.

Sceptics also focus on the issue of content saturation. With so much content out there, how can you be sure that yours will stand out? This is a challenge because unique, authentic content that resonates with your audience doesn’t grow on trees, but it’s the bread and butter of many digital marketing agencies. If you’re stuck for ideas, they’ll only be too happy to help.

Blue, white and pink graphic indicating that 80% of consumers use Instagram to find new products and services

The Real Benefits You Can Expect 

Despite its criticism, concerns and misconceptions, social media marketing has great potential for businesses of all sizes with tangible and intangible benefits to enjoy. But what exactly can you expect if your business invests in these efforts? 

Well, social media can dramatically enhance brand visibility and recognition. In an era where digital footprints can define business success, having a robust social media presence places your brand in the daily lives of consumers. This constant visibility is invaluable in today’s fast-paced digital world.

Plus, social media marketing provides a dedicated space for personal interaction with your audience, fostering a sense of community and loyalty that’s rare in other forms of marketing. These relationships, cultivated over time, often translate into a loyal customer base.

Black phone home screen showing a social media notification

The targeted and personalised nature of social media marketing also can’t be underestimated. It means your business can deliver content that resonates with specific demographics, ensuring your marketing efforts hit the mark more often than not. This precision not only increases engagement rates but also enhances the overall effectiveness of marketing campaigns.

Finally, businesses can expect to encounter almost unparalleled cost-effectiveness and accessibility when investing in social media marketing. It’s universally accessible, and in some ways, it levels the playing field, allowing smaller businesses to compete with larger corporations while offering a high return on investment that is both measurable and impactful.

Ready To Get Started?

Social media marketing does more than just populate feeds; it builds brands, nurtures lasting relationships, and drives business growth. It’s a strategy that adapts, evolves, and consistently delivers, making it an indispensable tool in your business’s marketing toolkit.

Mitsubishi Electric and Sika join RGC
How RGC Maximised Kambrook’s Blitz2Go’s Holiday Sales In 2 Months
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
Importance of Personalisation in Digital Marketing
Richard Gerrettson-Cornell To Speak On Global Growth At The Sydney Build Expo
What Does Voice Search Mean For My Brand?
The Future Of Digital Marketing: Predictions From Our SEO Team
5 Golden Rules for Choosing the Best SEO Agency for Your Business
The Most Surprising Digital Marketing Statistics Of 2024
Content Marketing Trends Of 2024
Getting Started With Google Search Console
How Data is Fueling Digital Marketing in Automotive
Web Mobile Application for Independent Locksmiths
Programmatic Advertising Increases Customer Value for Insurance
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
Why Your Medical Clinic Should Invest In Digital Marketing
10 Tips To Increase Conversions With Web Forms
Threads: The Next Big Thing For Digital Marketers?
How Can Digital Marketing Elevate Your Construction Business?
8 Compelling Reasons To Choose Custom Web Design
How To Leverage Social Media For Small Business Growth
How Digital Marketing Will Change Post Covid-19
The Importance Of Website Design In Building Your Brand
The Art & Science Of Creating Shareable Content
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
Does Your Business Need An SEO Audit?
Local SEO Statistics Of 2023 Across 5 Unique Industries
How Are Digital Marketing Agencies Really Using AI?
Does Content Marketing Really Work? Content Marketing Agency | RGC
The Evolution of E-Commerce in 2020
Marrying Form & Function: Our Philosophy On Effective Web Presence
How QSR’s feed their audience’s appetite for online food delivery
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
Top Local SEO Statistics To Watch In 2024
How to Create Marketing Leverage Opportunities for your brand
ChatGPT: The Transformative AI System Changing The World of SEO
What Is Off-Page SEO & Why Is It So Important?
Will Nostalgia Marketing Still Be Relevant in 2022?
SMART Goals In Digital Marketing
GA4: The Latest in Analytics Technology
Optimising For Voice Search: The Next Frontier In SEO
Should Your Business Invest In SEO In 2024?
Content Creators: Why Their Jobs Are More In Demand Than Ever
How Can Small Businesses Leverage AI For Growth
Driving Engagement With User Generated Content
How Can Digital Marketing be Effective for Schools?
How SEO & Advertising Work Together For Results
SEM vs. SEO: Which Is Right for You?
What Role Does Content Play In An SEO Agency’s Strategy
The Importance Of Link Building For SEO
6 Elements that Build a Successful Client-Agency Relationship
Your Go-To Guide To Writing Killer Content
What has Social Media Taught Us?
Brand Safety In a Programmatic Environment
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
That’s A Little Bit Personal, Isn’t It?
A Guide To PPC Advertising
Proactive vs Reactive Consumer Marketing
7 Simple Content Writing Tips To Master In 2023
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
SEO Agency Insights: Proven Strategies To Boost Your Website’s Ranking
Personalised Marketing: How To Make Your Customers Feel Special
Hard Hats & Hashtags: Social Media Strategies For Building Professionals
Get Schooled On Digital Marketing in the Education Industry
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
15 Eye-Opening Social Media Marketing Statistics Of 2023
Discovering The Purpose and Power of Different Blog Types
5 Clever Ways to Build Your First-Party Database in a Cookieless World
The Value of Google Merchant Center For E-Commerce Businesses
Why Your Business Needs A Content Marketing Agency Now More Than Ever
The Future Of Search: Inside Google’s Project Magi
Keep your automotive website on track with a local SEO strategy
Staying Visible: Why Digital Marketing Is Crucial During Seasonal Slumps
Should Your Small Business Invest In Web Design Services?
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
How Our Creative & SEO Teams Collaborate For Maximum Impact
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
Mastering Google Ads On A Shoestring Budget
How Can Marketing Agencies Deliver A Winning Pitch?
How Smart Speakers Are Amplifying Sales In The Retail Sector
How Virtual Reality is Changing Digital Marketing in Real Estate
Master Google Search Console With These 5 Strategies
Master Zero-Click SEO In 3 Easy Steps
15 Must-Know Web Design Statistics Of 2024
Google’s October 2023 Core Update Explained
Why SEO is important during Covid-19 Lockdown
How To Design A Scalable Website To Allow For Future Content
How Augmented Reality is Changing E-Commerce
RGC Won Website Feature Silver Awards For Client Websites
How Image Recognition Is Changing Social Media Marketing
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
RGC Wins at the 2017 Best Mobile Application Awards
6 Important Elements You May Have Forgotten In Your Web Design
5 Ways A Digital Marketing Agency Can Transform Your Business In 2024
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
A Beginner’s Guide To Writing Metadata
How To Optimise Your Blog Post For SEO Like A Pro
Digital Marketing Trends Set To Make An Impact in 2024
RGC Wins Silver at the 2016 W3 Awards
Instagram Shopping Helping Retail | Instagram Advertising Agency
How Do Digital Marketing Agencies Create Personalised Strategies?
How Australians Used Social Media In 2015
6 Engaging Content Marketing Techniques For Medical Practitioners
How Can A Digital Marketing Agency Boost Your Ecommerce Sales?
SEO News: Google’s December Core Update
What a COVID-19 Second Wave Will Mean for Marketers
Benefits Of Utilising An SEO Agency In Sydney
Top 5 Digital Marketing Measurement Tools
Essential SEO Services Every Business Should Invest In
Pushing The Envelope With Email Marketing
Recession-Proof Digital Marketing: Strategies To Thrive During Economic Downturns
6 Questions To Ask Your Digital Marketing Agency Every Month
See How Retail Can Use Programmatic to Personalise Advertising
Amazon’s Impact On The Retail Industry
The Latest Insights Into Google’s November Core Update
Why Sydney Businesses Need A Local Digital Marketing Agency
Why You Should Work With A Full-Service In-House Digital Marketing Agency
How To Design A Website That Is Mobile-Friendly
How Long Should You Commit To A Digital Marketing Agency?
Local SEO Success Stories: How We Put Businesses On The Map
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
How Can Online Marketing Strategies Rev Up Your Digital Presence In The Automotive Industry?
Digital Marketing 101: A Beginner’s Guide For Small Business Owners
How A Website Redesign Can Increase UX & Conversions
Chatbots Improve Customer Experience for Insurance Industry
Designing Mobile-Friendly Restaurant Websites
Revolutionise Your Service Marketing: Powerful Strategies for Success
Steps To Creating A Successful Digital Marketing Strategy
How To Choose The Best Digital Marketing Services For Your Business?
How can a website help the automotive industry | Web Design Agency
How Digital Is Changing Retail
Why Business Owners Need to Prepare for a Potential Google Departure
Fundamentals of Search Engine Marketing
Win Local Clients with Local SEO Services | Local SEO Agency
Post-Pandemic Digital Marketing Trends That Are Here To Stay
RGC Wins 2016 WebAwards for Sika Retail
Digital Pit Stop: Maintaining Your Online Reputation In The Automotive Industry
Why QSR’s need to serve up Engaging Social Content