RGC Digital Marketing

By Kieran Frank

5 Golden Rules for Choosing the Best SEO Agency for Your Business

What is SEO and Why is it Important?

If you’re reading this article, it’s quite likely that you’re a business owner that is aware of the importance of SEO, but just in case you’re not, consider this. The first page of Google searches is responsible for 92% of traffic, and three quarters of consumers don’t scroll beyond the first page of search engine results. 

Infographic explaining the given statistics

A strong online presence is absolutely vital for businesses to thrive today, and efforts to improve your website’s organic reach are important investment decisions that need to be carefully considered. While businesses are spoilt for choice when deciding which SEO provider in Sydney to work with, finding the agency that’s best suited to your business is not an easy task. 

With so many competing providers creating a very competitive market that often confuses business owners, it’s hard to know which company will fit best with what you’re trying to achieve. Naturally, it’s important to work with an SEO agency that understands your requirements, has a history of successful campaigns, and wants to provide a service that upholds the core values your business holds.

By having an effective SEO strategy in place, it’s very likely that your business’s visibility and customer base will expand, and everyone wants this. However, none of this is possible without making sure you secure the services of a reputable SEO agency that suits your business’s unique requirements, and to help you do this, we’ve highlighted some of the most important considerations for you to keep in mind when choosing your SEO provider. 

Infographic listing the 5 golden rules

Expertise and Experience

To make sure your hard-earned money is wisely invested, it’s natural that you choose only the highest quality SEO agency. The success of any SEO campaign is invariably linked to the experience and expertise of its producer, with a history of tried and tested processes being a good indicator of the quality of a company. Any business can talk to you for hours about the importance of a strong SEO campaign, but this doesn’t make them an expert. 

Really, there’s no substitute for evidence that they’ve been successful in providing these services. A good starting point when evaluating an SEO agency is to ensure they have a reputation for strong results for a variety of clients, as this shows that the provider understands the needs of their clients, with no two businesses having an identical set of objectives.

Price of SEO Services Sydney

If you’re searching for an SEO specialist, it’s very likely that you have a figure in mind that you have budgeted for this service. However, it’s important to know that no SEO strategy has a standardised price, and the fee for SEO services will depend on the type of business you operate and the specific objectives you hope to achieve. 

Nonetheless, SEO services in Australia generally range from $1,400 to $10,000 each month, but this will of course vary depending upon the size of the project you require and the expertise of the provider you select. With this said, it’s no secret that there are many SEO providers promising to provide a low-cost service that undercuts their competitors by eye-watering percentages, and it can be tempting to jump at these low-cost alternatives. Generally, it’s best to avoid any suppliers that are offering their services for less than $500 per month, as these limited margins are extremely likely to see you receive low quality services that use black hat tactics.

These cheaper providers are likely to put the credibility of your business at risk and fail to achieve the objectives you set out. It’s important to remember that SEO is a strategy with a long-term focus, and the initial outlay is designed to support your entire business, serving as an investment into achieving greater awareness, demand, and sales at a later date. 

Free Consultation/Quote

Enlisted the services of an SEO agency is undoubtedly a big commitment, both financially and in terms of the time it takes away from focusing on your business’s core activities. It’s important to remember that SEO is a two-way service, and your search for an SEO agency in Sydney should not be focused on finding the right company, but rather the company that is right for you, with respect to your unique company values, culture, and specific objectives you seek to achieve. 

A good SEO provider recognises this, and will likely offer a free consultation or quote for their services before any money changes hands. An expert provider will be able to walk you through their company’s unique process of SEO, and following a discussion about the nuances of your business, they’ll be able to explain how an SEO strategy will benefit your business. This ensures both that the SEO provider truly has their stated expertise, and that they can deliver an SEO strategy that aligns with the core values of your business and its objectives. 

How we can help our clients

Expertise in Your Industry

Every business is different, and for your chosen SEO company to provide you with the best possible results, it’s important they understand what makes your business unique. This process is made most simple when the SEO provider has previous experience and understanding of the industry you operate in, and has existing knowledge of the range of goods and services you provide. 

Every industry is different and has its own unique challenges. Regardless of how expert your chosen provider is, only experience of providing content within a specific can truly assist them in providing content that matters to your customers.  

When considering if an SEO provider is right for you, make sure you ask whether they have previous experience in your field. While past success is not a guaranteed indicator of future success for your business, previous experience within your industry is likely to have given the SEO agency the ability to provide specified advice and recommendations that are crucial to achieving the best possible results for your business. 

Personalised Service & Support

Similar to many digital marketing services, SEO is never effective when a one size fits all approach is used. No two businesses are exactly alike, and while an SEO provider may have effectively delivered campaigns with the same objectives you have, the future plan beyond that campaign will inevitably have taken a different direction. 

Your business’s goals will always develop and adapt, so it’s important you choose a provider that will provide a service with the ability to evolve, suiting your business and its values, context and goals today and tomorrow. It’s also important to remember that by investing in an SEO service provider, you’re hiring professionals to communicate to your customers who each have their own preferences and tastes. Don’t forget that you as the business owner have the most knowledge of how to satisfy them. 

Therefore, its vital that your chosen SEO agency offer a service that meets the unique needs of your business AND your customers, offering content and services that matter to your customers, and will motivate them to bring their business to you. 

The most reputable SEO services in Sydney will be able to provide you with these highly personalised services that will give your business real long term success through sales, rather than merely providing you greater organic visibility. 

Implement an effective SEO strategy for your business today by reaching out to a reputable SEO Agency in Sydney!

Choosing RGC Digital Marketing as your SEO provider in Sydney will help your business grow, as we will offer you personalised advice and objectives that will help your rank highly online. 

Are you ready to work with a specialised digital marketing agency and gain expert assistance with SEO services in Sydney? To find out more about the SEO services we provide, please call our expert team on 1300 770 985 today and get ranking! RGC Digital Marketing is a Digital Marketing Agency in Sydney that offers creative services, web design services, SEO services, digital marketing services, programmatic advertising, and many more services to improve our client’s digital presence.

RGC Wins Silver at the 2016 W3 Awards
6 Important Elements You May Have Forgotten In Your Web Design
How Long Should You Commit To A Digital Marketing Agency?
Importance of Personalisation in Digital Marketing
How QSR’s feed their audience’s appetite for online food delivery
How To Optimise Your Blog Post For SEO Like A Pro
Local SEO Statistics Of 2023 Across 5 Unique Industries
Master Google Search Console With These 5 Strategies
Programmatic Advertising Increases Customer Value for Insurance
Post-Pandemic Digital Marketing Trends That Are Here To Stay
RGC Wins 2016 WebAwards for Sika Retail
Win Local Clients with Local SEO Services | Local SEO Agency
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
How To Design A Website That Is Mobile-Friendly
Top Local SEO Trends & Statistics To Watch In 2024
Getting Started With Google Search Console
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
Why Your Business Needs A Content Marketing Agency Now More Than Ever
The Value of Google Merchant Center For E-Commerce Businesses
Digital Pit Stop: Maintaining Your Online Reputation In The Automotive Industry
Benefits Of Utilising An SEO Agency In Sydney
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
7 Simple Content Writing Tips To Master In 2023
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
Google’s October 2023 Core Update Explained
Keep your automotive website on track with a local SEO strategy
How Virtual Reality is Changing Digital Marketing in Real Estate
Richard Gerrettson-Cornell To Speak On Global Growth At The Sydney Build Expo
A Guide To PPC Advertising
Brand Safety In a Programmatic Environment
SEO News: Google’s December Core Update
How A Website Redesign Can Increase UX & Conversions
Top 5 Digital Marketing Measurement Tools
5 Ways A Digital Marketing Agency Can Transform Your Business In 2024
The Most Surprising Digital Marketing Statistics Of 2024
Digital Marketing 101: A Beginner’s Guide For Small Business Owners
6 Questions To Ask Your Digital Marketing Agency Every Month
RGC Wins at the 2017 Best Mobile Application Awards
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
Hard Hats & Hashtags: Social Media Strategies For Building Professionals
Digital Marketing Trends Set To Make An Impact in 2024
Mitsubishi Electric and Sika join RGC
The Future Of Search: Inside Google’s Project Magi
How Do Digital Marketing Agencies Create Personalised Strategies?
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
How Can Digital Marketing be Effective for Schools?
How Digital Is Changing Retail
The Importance Of Link Building For SEO
How Are Digital Marketing Agencies Really Using AI?
See How Retail Can Use Programmatic to Personalise Advertising
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
What Is Off-Page SEO & Why Is It So Important?
The Importance Of Website Design In Building Your Brand
Amazon’s Impact On The Retail Industry
6 Elements that Build a Successful Client-Agency Relationship
5 Clever Ways to Build Your First-Party Database in a Cookieless World
Discovering The Purpose and Power of Different Blog Types
Content Creators: Why Their Jobs Are More In Demand Than Ever
Should Your Small Business Invest In Web Design Services?
Threads: The Next Big Thing For Digital Marketers?
Why Your Medical Clinic Should Invest In Digital Marketing
Why QSR’s need to serve up Engaging Social Content
How Can Marketing Agencies Deliver A Winning Pitch?
How can a website help the automotive industry | Web Design Agency
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Fundamentals of Search Engine Marketing
Mastering Google Ads On A Shoestring Budget
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
RGC Won Website Feature Silver Awards For Client Websites
What Does Voice Search Mean For My Brand?
15 Must-Know Web Design Statistics Of 2024
SEM vs. SEO: Which Is Right for You?
Staying Visible: Why Digital Marketing Is Crucial During Seasonal Slumps
Should Your Business Invest In SEO In 2024?
That’s A Little Bit Personal, Isn’t It?
Why SEO is important during Covid-19 Lockdown
15 Eye-Opening Social Media Marketing Statistics Of 2023
ChatGPT: The Transformative AI System Changing The World of SEO
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
Revolutionise Your Service Marketing: Powerful Strategies for Success
How Smart Speakers Are Amplifying Sales In The Retail Sector
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
Proactive vs Reactive Consumer Marketing
Is Social Media Marketing Really Worth It?
How Can Digital Marketing Elevate Your Construction Business?
Does Your Business Need An SEO Audit?
Get Schooled On Digital Marketing in the Education Industry
A Beginner’s Guide To Writing Metadata
How Digital Marketing Will Change Post Covid-19
How Image Recognition Is Changing Social Media Marketing
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
What has Social Media Taught Us?
How to Create Marketing Leverage Opportunities for your brand
Does Content Marketing Really Work? Content Marketing Agency | RGC
How Data is Fueling Digital Marketing in Automotive
Your Go-To Guide To Writing Killer Content
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
Driving Engagement With User Generated Content
Master Zero-Click SEO In 3 Easy Steps
8 Compelling Reasons To Choose Custom Web Design
The Evolution of E-Commerce in 2020
How RGC Maximised Kambrook’s Blitz2Go’s Holiday Sales In 2 Months
GA4: The Latest in Analytics Technology
Designing Mobile-Friendly Restaurant Websites
How Augmented Reality is Changing E-Commerce
Recession-Proof Digital Marketing: Strategies To Thrive During Economic Downturns
SEO Agency Insights: Proven Strategies To Boost Your Website’s Ranking
Why Business Owners Need to Prepare for a Potential Google Departure
Chatbots Improve Customer Experience for Insurance Industry
How To Design A Scalable Website To Allow For Future Content
Instagram Shopping Helping Retail | Instagram Advertising Agency
Pushing The Envelope With Email Marketing
10 Tips To Increase Conversions With Web Forms
SMART Goals In Digital Marketing
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
Web Mobile Application for Independent Locksmiths
6 Engaging Content Marketing Techniques For Medical Practitioners
Steps To Creating A Successful Digital Marketing Strategy
Will Nostalgia Marketing Still Be Relevant in 2022?
How Can Online Marketing Strategies Rev Up Your Digital Presence In The Automotive Industry?
What a COVID-19 Second Wave Will Mean for Marketers
How Australians Used Social Media In 2015
The Latest Insights Into Google’s November Core Update