RGC Digital Marketing

By Kieran Frank

5 Golden Rules for Choosing the Best SEO Agency for Your Business

What is SEO and Why is it Important?

If you’re reading this article, it’s quite likely that you’re a business owner that is aware of the importance of SEO, but just in case you’re not, consider this. The first page of Google searches is responsible for 92% of traffic, and three quarters of consumers don’t scroll beyond the first page of search engine results. 

Infographic explaining the given statistics

A strong online presence is absolutely vital for businesses to thrive today, and efforts to improve your website’s organic reach are important investment decisions that need to be carefully considered. While businesses are spoilt for choice when deciding which SEO provider in Sydney to work with, finding the agency that’s best suited to your business is not an easy task. 

With so many competing providers creating a very competitive market that often confuses business owners, it’s hard to know which company will fit best with what you’re trying to achieve. Naturally, it’s important to work with an SEO agency that understands your requirements, has a history of successful campaigns, and wants to provide a service that upholds the core values your business holds.

By having an effective SEO strategy in place, it’s very likely that your business’s visibility and customer base will expand, and everyone wants this. However, none of this is possible without making sure you secure the services of a reputable SEO agency that suits your business’s unique requirements, and to help you do this, we’ve highlighted some of the most important considerations for you to keep in mind when choosing your SEO provider. 

Infographic listing the 5 golden rules

Expertise and Experience

To make sure your hard-earned money is wisely invested, it’s natural that you choose only the highest quality SEO agency. The success of any SEO campaign is invariably linked to the experience and expertise of its producer, with a history of tried and tested processes being a good indicator of the quality of a company. Any business can talk to you for hours about the importance of a strong SEO campaign, but this doesn’t make them an expert. 

Really, there’s no substitute for evidence that they’ve been successful in providing these services. A good starting point when evaluating an SEO agency is to ensure they have a reputation for strong results for a variety of clients, as this shows that the provider understands the needs of their clients, with no two businesses having an identical set of objectives.

Price of SEO Services Sydney

If you’re searching for an SEO specialist, it’s very likely that you have a figure in mind that you have budgeted for this service. However, it’s important to know that no SEO strategy has a standardised price, and the fee for SEO services will depend on the type of business you operate and the specific objectives you hope to achieve. 

Nonetheless, SEO services in Australia generally range from $1,400 to $10,000 each month, but this will of course vary depending upon the size of the project you require and the expertise of the provider you select. With this said, it’s no secret that there are many SEO providers promising to provide a low-cost service that undercuts their competitors by eye-watering percentages, and it can be tempting to jump at these low-cost alternatives. Generally, it’s best to avoid any suppliers that are offering their services for less than $500 per month, as these limited margins are extremely likely to see you receive low quality services that use black hat tactics.

These cheaper providers are likely to put the credibility of your business at risk and fail to achieve the objectives you set out. It’s important to remember that SEO is a strategy with a long-term focus, and the initial outlay is designed to support your entire business, serving as an investment into achieving greater awareness, demand, and sales at a later date. 

Free Consultation/Quote

Enlisted the services of an SEO agency is undoubtedly a big commitment, both financially and in terms of the time it takes away from focusing on your business’s core activities. It’s important to remember that SEO is a two-way service, and your search for an SEO agency in Sydney should not be focused on finding the right company, but rather the company that is right for you, with respect to your unique company values, culture, and specific objectives you seek to achieve. 

A good SEO provider recognises this, and will likely offer a free consultation or quote for their services before any money changes hands. An expert provider will be able to walk you through their company’s unique process of SEO, and following a discussion about the nuances of your business, they’ll be able to explain how an SEO strategy will benefit your business. This ensures both that the SEO provider truly has their stated expertise, and that they can deliver an SEO strategy that aligns with the core values of your business and its objectives. 

How we can help our clients

Expertise in Your Industry

Every business is different, and for your chosen SEO company to provide you with the best possible results, it’s important they understand what makes your business unique. This process is made most simple when the SEO provider has previous experience and understanding of the industry you operate in, and has existing knowledge of the range of goods and services you provide. 

Every industry is different and has its own unique challenges. Regardless of how expert your chosen provider is, only experience of providing content within a specific can truly assist them in providing content that matters to your customers.  

When considering if an SEO provider is right for you, make sure you ask whether they have previous experience in your field. While past success is not a guaranteed indicator of future success for your business, previous experience within your industry is likely to have given the SEO agency the ability to provide specified advice and recommendations that are crucial to achieving the best possible results for your business. 

Personalised Service & Support

Similar to many digital marketing services, SEO is never effective when a one size fits all approach is used. No two businesses are exactly alike, and while an SEO provider may have effectively delivered campaigns with the same objectives you have, the future plan beyond that campaign will inevitably have taken a different direction. 

Your business’s goals will always develop and adapt, so it’s important you choose a provider that will provide a service with the ability to evolve, suiting your business and its values, context and goals today and tomorrow. It’s also important to remember that by investing in an SEO service provider, you’re hiring professionals to communicate to your customers who each have their own preferences and tastes. Don’t forget that you as the business owner have the most knowledge of how to satisfy them. 

Therefore, its vital that your chosen SEO agency offer a service that meets the unique needs of your business AND your customers, offering content and services that matter to your customers, and will motivate them to bring their business to you. 

The most reputable SEO services in Sydney will be able to provide you with these highly personalised services that will give your business real long term success through sales, rather than merely providing you greater organic visibility. 

Implement an effective SEO strategy for your business today by reaching out to a reputable SEO Agency in Sydney!

Choosing RGC Digital Marketing as your SEO provider in Sydney will help your business grow, as we will offer you personalised advice and objectives that will help your rank highly online. 

Are you ready to work with a specialised digital marketing agency and gain expert assistance with SEO services in Sydney? To find out more about the SEO services we provide, please call our expert team on 1300 770 985 today and get ranking! RGC Digital Marketing is a Digital Marketing Agency in Sydney that offers creative services, web design services, SEO services, digital marketing services, programmatic advertising, and many more services to improve our client’s digital presence.

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