RGC Digital Marketing

By Kayla Croser

15 Eye-Opening Social Media Marketing Statistics Of 2023

15 Eye Opening Social Media Statistics

Table of Contents

  1. 15 Social Media Marketing Statistics For 2023 You Can't Afford To Miss
  2. As of 2023, social media is estimated to be used by around 4.9 billion individuals globally.¹
  3. About 44% of internet users aged 16 to 64 rely on social media as their primary source of information when they’re researching brands.² 
  4. On average, individuals switch between seven different social networks each month.³ 
  5. Worldwide, people dedicate around 2 hours and 28 minutes each day to social media.4
  6. There are more than 900 million members across 200 countries on LinkedIn.5 
  7. A total of 2.037 billion people use Facebook every day – that’s 68% of all monthly active users.6
  8. In 2023, TikTok claimed the top spot with an impressive median engagement rate of 5.69%, closely followed by YouTube at 5.24%.7
  9. 64% of consumers are more likely to trust a brand if it interacts positively on social media.
  10. Short-form videos stand out as the most engaging type of content on social media.
  11. 91% of Internet users access the Internet through smartphones, while 65.6% use laptops or desktops, and 27.3% opt for tablets.10
  12. 76% of social media users have made purchases based on something they saw on social media.11
  13. 79% of Australians are on social media, but only 47% of small and medium businesses have a social media presence.12 
  14. Instagram dominates social selling, providing consumers with the ultimate in-app shopping experience among all platforms. Marketers also find it to be the most rewarding platform, offering the highest ROI for product sales.13 
  15. Following Google, YouTube stands as the world's second-most visited website.14
  16. There has been a 6.5% rise in social media users compared to last year.15
  17. What’s Ahead For Social Media Marketing In Australia?
  18. References For Social Media Marketing Statistics

In today’s digital era, social media has become an inseparable part of our lives. It has transformed the way we communicate, connect, and share information, and the latest social media marketing statistics reflect this. From reconnecting with old friends to staying up to date with the latest trends, social media platforms have become our virtual playgrounds.

As avid social media users, we often find ourselves engaged in the endless streams of content, scrolling through our feeds, and hitting that “like” button. But have you ever wondered about the bigger picture? What is the impact of social media on our lives and society as a whole? 

These 15 eye-opening social media statistics of 2023 will shed light on the ever-changing dynamics of our virtual social spheres. They will not only surprise you but will also provide valuable insights into the way we should interact and engage with these platforms in the year ahead.

15 Social Media Marketing Statistics For 2023 You Can’t Afford To Miss

As of 2023, social media is estimated to be used by around 4.9 billion individuals globally.¹

In 2023, social media platforms have undeniably transformed into a vital aspect of daily life for billions of individuals worldwide. With almost 60% of the global population actively participating, these numbers showcase just how influential these digital platforms are in shaping the way we interact with the world. 

For instance, in Australia alone, 25.31 million people actively embrace social media. Its impact is evident, directing the way we connect with others and influencing modern society. With such a massive user base, social media continues to have a significant role in defining communication and society in today’s world. And it’s safe to say that this will be reflected in our social media use in 2024. 

Approximately 4.9 billion social media users around the world

About 44% of internet users aged 16 to 64 rely on social media as their primary source of information when they’re researching brands.² 

As we search for products or services, a significant percentage of us turn to social media for insights and opinions. This shift in consumer behaviour highlights the growing influence of platforms like Facebook, Instagram, and Twitter in guiding our purchasing decisions.

With the convenience of real-time updates, user reviews, and engaging content, social media has become a resource for discovering brands, their values, and the experiences of others.

For businesses, establishing a strong presence on these platforms has become essential to connect with their audience and build trust in their brand.

On average, individuals switch between seven different social networks each month.³ 

It should come as no surprise that the average person is hopping between seven different social platforms per month! With a range of platforms catering to various interests and preferences, it’s natural for users to explore and engage across multiple channels.

Whether it’s sharing updates on Facebook, capturing moments on Instagram, or discovering trends on TikTok, each platform offers a unique experience. Now more than ever, we’re embracing a multi-platform approach to social networking, and it’s changing the way we interact with each other.

This trend not only highlights our desire for varied online experiences but it also emphasises the importance of adaptability for businesses to meet the ever-changing needs of their consumers.

On average, people switch between seven social networks monthly

Worldwide, people dedicate around 2 hours and 28 minutes each day to social media.4

In today’s digital age, social media has become a constant companion in our daily routines. Social media isn’t just a platform for social interactions anymore; it has become our preferred source for news updates, shopping sprees, and much more.

To put this into perspective, assuming people sleep for an average of 7 to 8 hours per day, it means we spend roughly 15% of our waking lives scrolling, liking, and engaging with online content. It’s amazing to think that, added together, the world collectively spends nearly 12 billion hours on social media each day.

As these platforms seamlessly integrate into various aspects of our lives, it presents itself as a prime opportunity for businesses to reach and engage with their target audience.

There are more than 900 million members across 200 countries on LinkedIn.5 

LinkedIn – the professional networking platform that has truly become a global powerhouse. With an immense user base, this platform has evolved into a valuable hub for businesses, allowing them to connect with a diverse pool of professionals from various industries and regions.

With such a vast user community, LinkedIn offers exceptional opportunities for companies to expand their networks, find potential clients and partners, and recruit talent worldwide.

The platform’s reach and influence have transformed it into a go-to destination for professionals looking to grow their careers and for businesses aiming to thrive in the ever-expanding global market.

A total of 2.037 billion people use Facebook every day – that’s 68% of all monthly active users.6

In the bustling world of social media, one platform stands out as a true giant: Facebook

Facebook’s influence is undeniable, with a vast community of individuals connecting, sharing, and engaging with content day in and day out.

Further to this, Facebook has evolved beyond personal connections; it has become a vital tool for businesses, allowing them to reach and engage with their target audience on an unprecedented scale.

With an impressive user base making up a considerable percentage of its overall activity, it’s safe to say that Facebook’s influence on our interconnected world is here to stay.

2.037 billion people use Facebook every day

In 2023, TikTok claimed the top spot with an impressive median engagement rate of 5.69%, closely followed by YouTube at 5.24%.7

Among the many platforms vying for our attention, TikTok emerged as the undeniable star of the show. With an impressive median engagement rate, it outshone even the mighty YouTube platform.

Users have flocked to TikTok for its captivating short videos, creative challenges, and vibrant community, making it a hotbed of interaction and entertainment.

This newfound dominance highlights the ever-changing preferences of social media users and underscores the importance of engaging content in our digital world. As we continue to explore the world of social media, it’s clear that TikTok’s meteoric rise has left a lasting mark on our virtual lives.

64% of consumers are more likely to trust a brand if it interacts positively on social media.

Building trust with consumers is crucial for any brand’s success. And here’s the kicker: positive interactions on social media can be a game-changer. 

In fact, recent data shows a 12-point rise in consumers trusting brands with positive social media engagement, emphasising the growing importance of online interactions.

When brands respond promptly, provide helpful information, and show genuine care for their audience, it fosters a sense of trust and credibility among potential customers. By nurturing these virtual relationships, brands can build stronger connections and solidify their position in the hearts and minds of their target audience.

Short-form videos stand out as the most engaging type of content on social media.

Short-form videos have taken the social media world by storm, captivating users with their quick and engaging content. Whether it’s TikTok, Instagram Reels, or YouTube Shorts, these bite-sized videos have become the most sought-after content type.

A whopping 78.9% of TikTok users are on the hunt for fun and entertaining clips. Instagram users are also hooked, with Reels occupying 30% of their screen time and contributing to over half of the content reshared through Instagram DMs. The phenomenon extends to YouTube Shorts too, with an astonishing 5 trillion views and counting.

As attention spans shrink and users crave instant gratification, it’s clear that short-form videos are the reigning kings of engagement on social media.

91% of Internet users access the Internet through smartphones, while 65.6% use laptops or desktops, and 27.3% opt for tablets.10

With the digital world constantly evolving, the way we access the internet has undergone a remarkable transformation. A large majority of users now prefer to use their smartphones as their go-to device for online activities. Individuals are now seeking convenience and flexibility in their online interactions.

This is just one of many notable shifts in consumer behaviour, and marketers must pay attention to these trends and adapt their strategies to cater to users on different platforms. When creating a website for your business, it’s crucial to use a website builder that optimises the site for both desktop and mobile experiences.

After all, social media is no longer confined to the comfort of homes; it’s increasingly happening on the go, as evidenced by the growing number of mobile users.

91% of Internet users access the Internet through smartphones, while 65.6% use laptops or desktops, and 27.3% opt for tablets

76% of social media users have made purchases based on something they saw on social media.11

With a large number of users giving in to the allure of products or services showcased on social platforms, it has become clear that these spaces hold immense power in influencing consumer behaviour and purchase decisions.

From eye-catching ads to captivating product demonstrations, these platforms have become a powerful tool for businesses. Whether it’s a trendy fashion item, a mouth-watering meal, or a must-have gadget, social media has the power to turn browsing into buying.

As the digital world continues to thrive, this trend shows no signs of slowing down, making social media an essential channel for businesses to showcase their offerings and for users to discover new products they might have otherwise missed.

79% of Australians are on social media, but only 47% of small and medium businesses have a social media presence.12 

Australians have wholeheartedly embraced the digital world, with a majority of people actively using various social media platforms to connect and share.

However, when it comes to small and medium businesses, it’s a different story. Surprisingly, less than half of them have taken the leap into the realm of social media. With just a small percentage of businesses establishing an online presence, there is significant potential for growth and engagement waiting to be explored.

As consumer behaviour continues to advance, bridging this gap could prove to be a game-changer for businesses, unlocking new opportunities and connections in the digital space.

Only 47% of small and medium businesses have a social media presence

Instagram dominates social selling, providing consumers with the ultimate in-app shopping experience among all platforms. Marketers also find it to be the most rewarding platform, offering the highest ROI for product sales.13 

Instagram has emerged as the reigning champion of social selling. This vibrant platform not only provides users with a seamless and enjoyable in-app shopping experience but also delivers excellent results for marketers.

With its user-friendly interface and visually appealing content, consumers find themselves drawn to the platform, making it a natural hub for exploring and purchasing products.

Marketers, on the other hand, have found a goldmine in Instagram’s high return on investment (ROI) for selling products, making it an indispensable tool for businesses looking to boost sales and expand their reach.

Whether you’re a shopper or a marketer, Instagram’s allure as the ultimate social selling platform is hard to resist.

Following Google, YouTube stands as the world’s second-most visited website.14

YouTube, the beloved video-sharing platform, has earned an exceptional position on the internet. Its immense popularity as the second-most visited website globally speaks volumes about the compelling power of videos in today’s digital age.

With billions of daily users, YouTube offers exceptional opportunities for content creators and businesses to reach a vast and diverse audience. Whether you’re showcasing creativity, sharing valuable insights, or promoting your brand, YouTube’s massive user base makes it an ideal platform to get your content noticed and appreciated.

So, if you haven’t already explored the wonders of YouTube, now’s the perfect time to tap into this dynamic and engaging space.

Top 6 Most Visited Websites In The World

There has been a 6.5% rise in social media users compared to last year.15

In the world of social media, one thing remains clear: it’s a trend that will just keep growing. This impressive growth has shown that social media is far from reaching its peak; instead, it’s still on the rise.

For businesses and individuals alike, this information holds crucial importance. Investing in social media marketing services and strategies remains a smart move to tap into an ever-expanding audience. As the social media user base expands, so do the opportunities to make an impact and be part of this continuously growing digital community.

What’s Ahead For Social Media Marketing In Australia?

Exciting times lie ahead for social media in Australia! Get ready for a surge in video content, with short-form videos stealing the spotlight. But it’s not just about trends; authenticity will be the driving force, as users crave genuine connections and transparent interactions.

As social commerce gains momentum, shopping experiences will seamlessly blend with the social media landscape. Gone are the days of mere browsing; buying will become an integrated part of the experience.

For businesses to remain relevant and competitive, they must focus on creating engaging content, delivering personalised customer interactions, and adopting data-driven strategies. Remember, if your business doesn’t invest in social media, your competitors will!

So, whether you are an enthusiastic user anticipating innovative experiences or a business striving for success, the Australian social media scene offers promising opportunities for all.

References For Social Media Marketing Statistics

  1. Top Social Media Statistics And Trends Of 2023. Forbes. Accessed 2 August 2023.
  2. 134 Social Media Statistics You Need To Know For 2023. Search Engine Journal. Accessed 2 August 2023.
  3. 50+ of the most important social media marketing statistics for 2023. Sprout Social. Accessed 3 August 2023.
  4. 160+ Social Media Statistics Marketers Need in 2023. Hootsuite. Accessed 4 August 2023.
  5. 50+ of the most important social media marketing statistics for 2023. Sprout Social. Accessed 3 August 2023.
  6. 134 Social Media Statistics You Need To Know For 2023. Search Engine Journal. Accessed 2 August 2023.
  7. Social Media Statistics and Trends in 2023. Geekflare. Accessed 3 August 2023.
  8. The must-know stats from the 2018 Yellow Social Media Report. Sensis. Accessed 3 August 2023.
  9. Top Social Media Statistics And Trends Of 2023. Forbes. Accessed 2 August 2023.
  10. Social Media Statistics and Trends in 2023. Geekflare. Accessed 3 August 2023.
  11. Top Social Media Statistics And Trends Of 2023. Forbes. Accessed 2 August 2023.
  12. The must-know stats from the 2018 Yellow Social Media Report. Sensis. Accessed 2 August 2023.
  13. 50+ of the most important social media marketing statistics for 2023. Sprout Social. Accessed 3 August 2023.
  14. 160+ Social Media Statistics Marketers Need in 2023. Hootsuite. Accessed 4 August 2023.
  15. How Many People Use Social Media In 2023? Oblero. Accessed 2 August 2023.
Your Go-To Guide To Writing Killer Content
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
How Smart Speakers Are Amplifying Sales In The Retail Sector
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
The Value of Google Merchant Center For E-Commerce Businesses
Importance of Personalisation in Digital Marketing
Post-Pandemic Digital Marketing Trends That Are Here To Stay
SEM vs. SEO: Which Is Right for You?
What Does Voice Search Mean For My Brand?
How Can Digital Marketing be Effective for Schools?
Should Your Small Business Invest In Web Design Services?
15 Must-Know Web Design Statistics Of 2024
How To Design A Scalable Website To Allow For Future Content
Master Zero-Click SEO In 3 Easy Steps
Steps To Creating A Successful Digital Marketing Strategy
RGC Wins Silver at the 2016 W3 Awards
5 Ways A Digital Marketing Agency Can Transform Your Business In 2024
Will Nostalgia Marketing Still Be Relevant in 2022?
The Latest Insights Into Google’s November Core Update
SMART Goals In Digital Marketing
Mastering Google Ads On A Shoestring Budget
Top Local SEO Trends & Statistics To Watch In 2024
Get Schooled On Digital Marketing in the Education Industry
How Augmented Reality is Changing E-Commerce
Why Your Business Needs A Content Marketing Agency Now More Than Ever
Does Content Marketing Really Work? Content Marketing Agency | RGC
How Can Marketing Agencies Deliver A Winning Pitch?
What a COVID-19 Second Wave Will Mean for Marketers
Master Google Search Console With These 5 Strategies
Designing Mobile-Friendly Restaurant Websites
Fundamentals of Search Engine Marketing
Does Your Business Need An SEO Audit?
The Most Surprising Digital Marketing Statistics Of 2024
The Evolution of E-Commerce in 2020
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
What Is Off-Page SEO & Why Is It So Important?
How Do Digital Marketing Agencies Create Personalised Strategies?
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
What has Social Media Taught Us?
Top 5 Digital Marketing Measurement Tools
See How Retail Can Use Programmatic to Personalise Advertising
SEO News: Google’s December Core Update
A Guide To PPC Advertising
Local SEO Statistics Of 2023 Across 5 Unique Industries
6 Engaging Content Marketing Techniques For Medical Practitioners
LinkedIn Announces Removal Of Native Carousels – What It Means For You
Driving Engagement With User Generated Content
How Image Recognition Is Changing Social Media Marketing
How To Design A Website That Is Mobile-Friendly
RGC Wins 2016 WebAwards for Sika Retail
Proactive vs Reactive Consumer Marketing
The Importance Of Website Design In Building Your Brand
How Digital Is Changing Retail
GA4: The Latest in Analytics Technology
Why SEO is important during Covid-19 Lockdown
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2024
How Can Digital Marketing Elevate Your Construction Business?
Hard Hats & Hashtags: Social Media Strategies For Building Professionals
6 Questions To Ask Your Digital Marketing Agency Every Month
Revolutionise Your Service Marketing: Powerful Strategies for Success
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
Digital Marketing Trends Set To Make An Impact in 2024
Richard Gerrettson-Cornell To Speak On Global Growth At The Sydney Build Expo
Getting Started With Google Search Console
Digital Marketing 101: A Beginner’s Guide For Small Business Owners
Content Creators: Why Their Jobs Are More In Demand Than Ever
Staying Visible: Why Digital Marketing Is Crucial During Seasonal Slumps
Win Local Clients with Local SEO Services | Local SEO Agency
5 Golden Rules for Choosing the Best SEO Agency for Your Business
How A Website Redesign Can Increase UX & Conversions
15 Powerful Local SEO Statistics You Can’t Ignore in 2024
How Data is Fueling Digital Marketing in Automotive
Web Mobile Application for Independent Locksmiths
Amazon’s Impact On The Retail Industry
RGC Won Website Feature Silver Awards For Client Websites
SEO Agency Insights: Proven Strategies To Boost Your Website’s Ranking
Discovering The Purpose and Power of Different Blog Types
6 Important Elements You May Have Forgotten In Your Web Design
How Australians Used Social Media In 2015
How Virtual Reality is Changing Digital Marketing in Real Estate
RGC Wins at the 2017 Best Mobile Application Awards
Pushing The Envelope With Email Marketing
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
How Digital Marketing Will Change Post Covid-19
That’s A Little Bit Personal, Isn’t It?
Brand Safety In a Programmatic Environment
Chatbots Improve Customer Experience for Insurance Industry
The Importance Of Link Building For SEO
Mitsubishi Electric and Sika join RGC
A Beginner’s Guide To Writing Metadata
Is Social Media Marketing Really Worth It?
How QSR’s feed their audience’s appetite for online food delivery
Digital Pit Stop: Maintaining Your Online Reputation In The Automotive Industry
SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
How Are Digital Marketing Agencies Really Using AI?
ChatGPT: The Transformative AI System Changing The World of SEO
How to Create Marketing Leverage Opportunities for your brand
10 Tips To Increase Conversions With Web Forms
The Future Of Search: Inside Google’s Project Magi
Keep your automotive website on track with a local SEO strategy
Instagram Shopping Helping Retail | Instagram Advertising Agency
7 Simple Content Writing Tips To Master In 2023
6 Elements that Build a Successful Client-Agency Relationship
Google’s October 2023 Core Update Explained
How Long Should You Commit To A Digital Marketing Agency?
How RGC Maximised Kambrook’s Blitz2Go’s Holiday Sales In 2 Months
How can a website help the automotive industry | Web Design Agency
Recession-Proof Digital Marketing: Strategies To Thrive During Economic Downturns
8 Compelling Reasons To Choose Custom Web Design
Should Your Business Invest In SEO In 2024?
Programmatic Advertising Increases Customer Value for Insurance
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
5 Clever Ways to Build Your First-Party Database in a Cookieless World
Why QSR’s need to serve up Engaging Social Content
Threads: The Next Big Thing For Digital Marketers?
Benefits Of Utilising An SEO Agency In Sydney
How Can Online Marketing Strategies Rev Up Your Digital Presence In The Automotive Industry?
How To Optimise Your Blog Post For SEO Like A Pro
Why Your Medical Clinic Should Invest In Digital Marketing
Why Business Owners Need to Prepare for a Potential Google Departure