RGC Digital Marketing

By Kayla Croser

How To Optimise Your Blog Post For SEO Like A Pro

Do you want to gain an understanding of how to optimise your blog post for SEO?

When you optimise your posts for SEO, you are able to refine and boost your search engine rankings, giving you the ability to gain more traffic to your website.

Through this article, we will share with you our top tips that can assist you in optimising your blog posts for SEO like a pro.

What Is Blog Posting?

Blog posting refers to the use of technical and on-page SEO tactics in order to enhance your blog post’s visibility in organic search. When creating a blog post for SEO, there are two main objectives:

  • To guarantee that search engines such as Google can find and understand your blog so that they can supply these posts to applicable searchers
  • To ensure that you are creating blog content that is relevant and lines up with your audience’s wants, needs and interests

The tactics that are utilised to complete such a process are quite similar compared to those that are used to optimise the content on other sections of your website. Plus, if you are already an SEO specialist, these techniques will be very recognisable to you.

The primary difference between the two is that when you are creating a blog post, you are specifically incorporating search engine optimisation in order to sustain your current long-form content strategy. With this being said, you are essentially constructing content that is relevant, informative and aligns with your user’s needs and search objective. Plus, you may be utilising SEO techniques that you may already be familiar with to help your content succeed.

RGC Blog Page

Why Are Blog Posts Important For SEO?

With every blog post that you write and optimise, you are able to:

  • Boost your site’s visibility
  • Prove your credibility and become a trusted source
  • Gradually establish your website’s authority

If you wish for your website to be successful, you have to get your brand’s name out there and demonstrate that you are authentic and well-educated within your industry so that customers will know who you are. Luckily enough, blog posting can definitely help with that. Over time, as readers come across your content on search engines, you will start to become accepted as a reliable source, which will aid you in ranking higher.

Apart from blog posts being a way to gain organic traffic, blogs provide you with the ability to create fresh content and get rewarded for it. Search engines such as Google favour websites that are updated quite frequently. The more original and unique content that you publish within your blog posts, the more these search engines will revisit your website.

Google’s recent “helpful content update” has made it easier for people to find helpful and relevant content that is made by, and for, people. It ensures that content that is original and of high quality is guaranteed to rank highly in Search.

Google SearchLiaison Tweet

Therefore, due to Google’s new update, blog posting has never been more important. Users are more likely to come across search results that comprise of unique and authentic information, content that they have never seen before.

4 Ways To Optimise Your Blog Post For Search Engines

Plan Your Content With Refined Keyword Research

Many people who are just starting out with writing blog posts tend to guess article topics that they feel their audience would be interested in. You don’t need to rely on blind predictions, particularly when you can complete your own keyword research in order to find out specifically what your audience is searching for.

Keyword research is a tactic used by many content writers and SEO specialists that helps bring to light topics that your audience may be fascinated by based on search engine data. It is also a great way to construct an engaged audience.

It is recommended to use a keyword research tool such as SEMrush. This tool can allow you to gain insight into keyword data and provides you with competition analysis as well as keyword position tracking, and loads of other beneficial features.

Semrush keyword research tool

Search For Semantic Keywords To Use For Your Focus Keyword

Once you have completed your keyword research, the next step is to select one main keyword that has the highest search volume. This will be your focus keyword. Your focus keyword is the search phrase that your audience will presumably use when searching for your blog.

You will then need to search for the Latent Semantic Indexing (LSI) keywords which are the searches that are connected to your focus keyword. As many of these keywords will need to be instilled within your content. Previously, an effortless way to find your LSI keywords would be to simply type out your focus keyword in Google Search and scroll down to the bottom of the page where they will be listed. Now, with one of Google’s new updates, it will be much easier to locate your LSI keywords.

Google SearchLiaison Tweet

Secure A Firm Position In The SERPs

Your readers are not clicking on your blog posts in search engines due to the impression that you made on them with your blog’s introduction. It is your post’s appearance in the SERPs where you have to make an amazing first impression. You may not have total control over how your blog appears in search results, but you can optimise your blog’s title and meta description.

To create a more effective blog post title, here are some key tips:

  • Keep the title minimal: search results will only feature the first 50-60 characters.
  • Ensure it is precise: your blog title should precisely match what the article is about. Incorporate strong descriptors to portray to the reader the type of content they will find.
  • Keep it original: create new titles that are tailored for each blog post. Try not to reuse the same title across your site.

When it comes to the meta description, this is your opportunity to persuade your audience to click on your page. Here are some helpful techniques that you can incorporate to form an effective meta description:

  • Ensure your character count only reaches up to 160 characters.
  • Try searching for the keywords that you are trying to target yourself. See how other pages that are currently ranking have written their meta descriptions. Is there anything similar between them all? Use this research and insight to improve upon your own description.

Incorporate Internal Linking In Your Blog Post

A very successful way to enhance the time spent on your website and provide extra value to your readers is to incorporate links to other relevant pages on your site. The more time an individual spends on your blog post and website, the higher your page will rank in search engine results.

Place links on relevant keyword phrases rather than just placing links on a single word within your blog. For example, hyperlinking the phrase SEO Agency in Sydney would be more effective as compared to just linking the word “agency”, which would add no value at all. This anchor text is able to provide more context into what the reader will be expected to find when clicking on the link. Furthermore, ensure your links not only support your blog but are also beneficial and applicable to the reader.

Speak With An SEO Sydney Expert At RGC

SEO in 2023: Stay Ahead With Cutting-Edge Trends & Proven Best Practices
Brand Safety In a Programmatic Environment
Why SEO is important during Covid-19 Lockdown
Challenges of Online Shopping for e-Retailers | Google Shopping
What Does Voice Search Mean For My Brand?
How QSR’s feed their audience’s appetite for online food delivery
RGC Wins 2016 WebAwards for Sika Retail
Scammer Posing As RGC To Offer Employment In The Philippines
Win Local Clients with Local SEO Services | Local SEO Agency
Getting Started With Google Search Console
How Smart Speakers Are Amplifying Sales In The Retail Sector
How Digital Marketing Will Change Post Covid-19
RGC Wins Silver at the 2016 W3 Awards
Why QSR’s need to serve up Engaging Social Content
Threads: The Next Big Thing For Digital Marketers?
SEO News: Google’s December Core Update
How To Design A Website That Is Mobile-Friendly
10 Tips To Increase Conversions With Web Forms
Steps To Creating A Successful Digital Marketing Strategy
That’s A Little Bit Personal, Isn’t It?
5 Reasons Why Your Business Needs To Invest In Social Media Marketing
Discovering The Purpose and Power of Different Blog Types
The Value of Google Merchant Center For E-Commerce Businesses
5 Clever Ways to Build Your First-Party Database in a Cookieless World
Why You Shouldn’t Ignore The Role Of Social Media in Brand Building
15 Eye-Opening Social Media Marketing Statistics Of 2023
How To Design A Scalable Website To Allow For Future Content
Designing Mobile-Friendly Restaurant Websites
GA4: The Latest in Analytics Technology
Mitsubishi Electric and Sika join RGC
How Augmented Reality is Changing E-Commerce
Web Mobile Application for Independent Locksmiths
How can a website help the automotive industry | Web Design Agency
Master Google Search Console With These 5 Strategies
ChatGPT: The Transformative AI System Changing The World of SEO
Digital Marketing Hacks to Grow Your Business on Instagram’s New Shop Tab
Mastering Google Ads On A Shoestring Budget
The Importance Of Website Design In Building Your Brand
How to Create Marketing Leverage Opportunities for your brand
The Future Of Search: Inside Google’s Project Magi
Why Business Owners Need to Prepare for a Potential Google Departure
Chatbots Improve Customer Experience for Insurance Industry
Local SEO Statistics Of 2023 Across 5 Unique Industries
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
Programmatic Advertising Increases Customer Value for Insurance
How Data is Fueling Digital Marketing in Automotive
How Australians Used Social Media In 2015
Will Nostalgia Marketing Still Be Relevant in 2022?
Benefits Of Utilising An SEO Agency in Sydney
Your Go-To Guide To Writing Killer Content
Pushing The Envelope With Email Marketing
Need A Web Design Agency In Sydney? Here’s Why They’re Worth Your Time
How Image Recognition Is Changing Social Media Marketing
Proactive vs Reactive Consumer Marketing
The Importance Of Link Building For SEO
Keep your automotive website on track with a local SEO strategy
See How Retail Can Use Programmatic to Personalise Advertising
Amazon’s Impact On The Retail Industry
The Evolution of E-Commerce in 2020
A Beginner’s Guide To Writing Metadata
Fundamentals of Search Engine Marketing
Why Should Businesses Continue to Invest in Marketing During Lockdowns?
Importance of Personalisation in Digital Marketing
How Can Digital Marketing be Effective for Schools?
The Latest Insights Into Google’s November Core Update
Debunking the Top Graphic Design Myths: Uncovering the Truth for Creatives Everywhere
Not Sure Whether to Hire a Digital Marketing Agency? Here’s Why You Must
Does Content Marketing Really Work? Content Marketing Agency | RGC
6 Elements that Build a Successful Client-Agency Relationship
3 Valuable Techniques To Master Zero-Click SEO
RGC Won Website Feature Silver Awards For Client Websites
Post-Pandemic Digital Marketing Trends That Are Here To Stay
How Virtual Reality is Changing Digital Marketing in Real Estate
What has Social Media Taught Us?
What Is Off-Page SEO & Why Is It So Important?
Revolutionise Your Service Marketing: Powerful Strategies for Success
How Digital Is Changing Retail
What a COVID-19 Second Wave Will Mean for Marketers
LinkedIn Announces Removal Of Native Carousels – What It Means For You
7 Simple Content Writing Tips To Master In 2023
Get Schooled On Digital Marketing in the Education Industry
Instagram Shopping Helping Retail | Instagram Advertising Agency
Why Choose WordPress: Unveiling The Secrets Behind Its Popularity And Benefits
6 Important Elements You May Have Forgotten In Your Web Design
15 Powerful Local SEO Statistics You Can’t Ignore in 2023
Driving Engagement With User Generated Content
Unleashing the Power of Memory: Nostalgia Marketing Takes Centre Stage in 2023
A Guide To PPC Advertising
5 Golden Rules for Choosing the Best SEO Agency for Your Business
RGC Wins at the 2017 Best Mobile Application Awards
Google’s October 2023 Core Update Explained
Recession Blues: Search Volumes Plummet But SEO Reigns Supreme
Content Creators: Why Their Jobs Are More In Demand Than Ever
How Can Marketing Agencies Deliver A Winning Pitch?