RGC Digital Marketing

By Kayla Croser

Why You Shouldn’t Ignore The Role Of Social Media in Brand Building

There is an estimated 90% of individuals who purchase from brands that they follow on social media platforms. However, as digital marketing evolves, the role of social media in brand building has become more complex than it was once sought to be.

Brand saturation, creator communities and more have influenced the way in which people interact with brands on social media. It is now more than just creating a brand with an awesome logo, some quirky copy and a satisfying palette. Today, audiences are searching for something more.

Social Media Buying Statistic

Social Media Is Where Various Groups Connect

Whilst there are many people online, they are not just there to speak to anyone. Social media is a common ground for users to connect with groups of people who have similar interests. Such small groups generally emerge for a certain interest or topic. Together they search for ways to stand out from what’s typical.

For instance, LinkedIn is a social media platform that has taken the world by storm. Growing in popularity, LinkedIn is a space that acts as an opportunity to interact with key stakeholders. It is a powerful space for businesses to engage their audience through utilising industry-specific content. 

Social media has influenced the way in which businesses connect to an audience. Rather than utilising your resources to create a large audience, seek to pursue an engaged one. As a digital agency in Sydney, RGC’s social media marketing services can help brands connect with their consumers more effectively.

Each Social Media Platform Is Unique

There are many factors that influence users to spend most of their time on a certain platform. Whether it be the platform’s posting format, its algorithms, a brand’s message and values, privacy or even a space where your friends are, users take these factors into consideration when deciding which platform to use. And even if they have almost every social media app on their phone, they are bound to use some more than others. Such decisions are evaluated by businesses in order to select the right platform for brand building.

Hubspot’s Instagram Engagement Report stated that 90% of Instagram users follow at least one business. Brands sometimes take shortcuts, and with the statistics from this report, a business may wish to build their brand only through Instagram, even though their customers tend to spend more time on Pinterest. A closer look at the demographic of users on Pinterest states that a majority of users are female, with 45% of them having an income of over $100k.

Instagram Statistics

Try not to jump on the superficial differences. Instead, utilise the uniqueness of each platform to select the right social media platform to post on and sharpen your branding strategy. A reputable digital agency Sydney can do just that! Here at RGC, we place a vast amount of emphasis on how brands should maintain their uniqueness in competitive markets. To ensure your brand is well-defined, you will want to create and publish content that strengthens your brand identity for the specific audience you wish to target on each platform.

On Average, Individuals Spend 147 Minutes On Social Media A Day

Users spend a lot of their time scrolling through platforms, sharing and posting photos and videos in order to strengthen their personal networks as well as bring to light new hobbies and events. Some social media users visit platforms to observe, while many others wish to participate first-hand and acquire attention.

This year, brands have seen less organic engagement, with declining rates on Facebook, Instagram and Twitter. This reflects that social media is increasingly transforming into a pay-to-play space.

With that being said, as a reputable digital marketing agency in Sydney, we recommend that you show up every day to your audience. Regular genuine communication can build trust and awareness hence why posting consistently can assist your brand by building consistent imagery, colours and voice with public feedback. A successful social media strategy is intended to be more than just a regular posting schedule. It’s about sincere engagement with your community.

Audiences Are Constantly Searching For Something New And Compelling

Producing something new can be very challenging. Plus, being clever, amusing, and business-focused is generally even more difficult. However, these are not the only ultimatums of constructing an original and authentic brand on social media.

Today, individuals are not just devoting some of their time to social media each day. A multitude of them spend an excessive amount of their time with online communities. This means that, for example, users are not just viewing a meme just once or twice. For many Gen Z individuals and Millenials, viral social media content is becoming more well-founded than the newest song or movie.

It is important that you take this cultural shift into consideration when building your brand’s identity on social media. People are not composedly absorbing your brand’s content. They view social media as an introductory point where they wish to add or alter the conversation.

If you wish to be new and interesting to your audience, be yourself. Originality and honesty are key. Rather than being perfect, audiences are searching for those brands that are transparent about what they stand for and where they are asked of them to engage.

Incorporate Social Media Marketing Services For Your Business With RGC Digital Marketing Sydney!

Utilising RGC Digital Marketing as your Digital Marketing Agency Sydney will benefit your business growth as we will remain the go-to specialists for clients to recognise and acknowledge the social media trends of tomorrow.

Are you ready to work with a digital marketing agency to keep up to date with social media trends? To learn more about the Digital Marketing Sydney services we provide, please call our expert team on 1300 770 985 today and get ranking! RGC Digital Marketing is a Digital Marketing Agency Sydney that offers creative services, web design services, SEO services, search engine marketing services, social media marketing services, programmatic advertising, and many more services to improve our client’s digital presence.

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