digital media agency

Although labelled as a buzzword, the 'digital transformation' has made an immense impact in many areas of business, including the insurance industry.

It is with no doubt that the digital age and online environment has had a major impact on the retail industry in recent years. While foot traffic into physical stores declines, online shopping and e-commerce sales have grown massively.

As the Oculus Rift, HTV and other virtual reality (VR) headsets increasingly creep into our homes and the augmented reality (AR) app phenomenon, Pokémon Go, took over our smartphone screens in mid-2016, VR and AR technology has been hot on everyone's lips.

With over 9 million monthly active users, Instagram has become one of the most popular photo sharing, social media applications amongst consumers and businesses alike.

Australian consumers are amongst some of the most active individuals on social media accounts today, accessing news, entertainment and interacting with others through various platforms.

2016 has flown past ever so quickly and the majority of brands, have either planned their consumer marketing and advertising strategies for the year ahead or are in the process of producing them now. But does your consumer marketing strategy have the ability to react quickly in an ever-changing landscape should it be required?