social media marketing

As the Oculus Rift, HTV and other virtual reality (VR) headsets increasingly creep into our homes and the augmented reality (AR) app phenomenon, Pokémon Go, took over our smartphone screens in mid-2016, VR and AR technology has been hot on everyone's lips.

In Australia, the education industry is a $121 billion market and according to IBIS World has expanded at a faster rate relative to population growth in the past five years. 

Australian consumers are amongst some of the most active individuals on social media accounts today, accessing news, entertainment and interacting with others through various platforms.

It is inevitable that social media has been a game changer for marketing professionals.

In recent studies conducted by Sensis in 2015 on social media consumption by consumers, we see exactly how consumers react to brands delivery of content and it provides brands with opportunities to truly engage their consumers more effectively. So what steps should brands implement to ultimately sell more product?

Social media usage is on the rise for Australian consumers and businesses in 2015. This report demonstrates exactly how, why and when social media is being utilised. Is your brand positioned correctly to effectively connect consumers to your products and services?