Google Shopping Ads Management

Google Shopping has been one of the most exciting online shopping experiences for consumers, as they are now able to browse search engines and see their favourite products being promoted, knowing that they are only one click away from being able to purchase these products online.

Google Shopping allows businesses to connect their websites directly to the Google Search Network. Once the Google Shopping Ad account and the website are connected, the products are served to people in much the same way as a Google Ads text listing is displayed, only now the advertisement shows the product from the website, with pricing and the name of the website of where it is coming from.

The ability for consumers to be able to search for a product and then get served with the actual product which can be purchased immediately has been a game-changer for marketers.

RGC is a Google Shopping Ads Management Company who has had great success with promoting clients’ products online. Google Shopping Campaigns are not expensive to promote as they work in much the same way as a Google AdWords Campaign or a Google Display Advertising Campaign, as they still use a Cost Per Click Metric.

Google Shopping has the following benefits:

Google Shopping Ads works in a Cost Per Click environment, much like Google AdWords. The cost to market your products on Google Shopping is dictated by the level of competition for keyword promotion, so it is quite similar to the costs you could expect to pay for a traditional Google AdWords Campaign.