Shopping Ads Services
GOOGLE SHOPPING AD PROFESSIONALSMarketing To Online Shoppers
Google Shopping has been one of the most exciting online shopping experiences for consumers, as they are now able to browse search engines and see their favourite products being promoted, knowing that they are only one click away from being able to purchase these products online.
Google Shopping allows businesses to connect their websites directly to the Google Search Network. Once the Google Shopping Ad account and the website are connected, the products are served to people in much the same way as a Google Ads text listing is displayed, only now the advertisement shows the product from the website, with pricing and the name of the website of where it is coming from.
Google Shopping has been one of the most exciting online shopping experiences for consumers, as they are now able to browse search engines and see their favourite products being promoted, knowing that they are only one click away from being able to purchase these products online.
Google Shopping allows businesses to connect their websites directly to the Google Search Network. Once the Google Shopping Ad account and the website are connected, the products are served to people in much the same way as a Google Ads text listing is displayed, only now the advertisement shows the product from the website, with pricing and the name of the website of where it is coming from.
Trusted By E-Commerce Leaders For 25 Years
We understand the unique challenges that e-commerce businesses face, and we’re committed to staying ahead of the curve to deliver the best possible results for our clients. With our extensive experience and proven track record of success, you can trust us to help you take your shopping campaigns to the next level and drive sales for your business.
Maximise Your E-Commerce Sales With Shopping Advertising
With our expertise in designing eye-catching and effective display ads; we can drive traffic to your website, increase conversions, and build brand awareness. Whether you need to promote a new product or service, or simply want to improve your online presence, our display advertising services can provide the solution you need.
With our expertise in designing eye-catching and effective display ads; we can drive traffic to your website, increase conversions, and build brand awareness. Whether you need to promote a new product or service, or simply want to improve your online presence, our display advertising services can provide the solution you need.
Shopping ads appear at the top of search results and on popular e-commerce platforms, giving you greater visibility and reach.
Shopping ads are targeted to users who are actively searching for products similar to yours, increasing the likelihood of driving qualified traffic to your website.
Shopping ads include images, prices, and product information, making it easier for users to find and purchase your products.
Shopping advertising platforms provide detailed performance metrics, allowing you to track the success of your campaigns and make data-driven decisions.
Reach Your Target Audience on Top Shopping Advertising Platforms
At RGC, we specialise in creating and optimising shopping advertising campaigns on top platforms like Google Shopping and Amazon. By leveraging the power of these platforms, we can help you reach your target audience and drive sales for your e-commerce business.
The Largest Platforms:
Google Ads (Google Shopping)
With over 8.5 billion searches per day, Google is the world’s largest search engine, making Google Shopping a powerful platform for reaching potential customers. Google Shopping ads appear at the top of search results, making them highly visible to users who are actively searching for products similar to yours.
Amazon Advertising
Amazon is the world’s largest e-commerce platform, making it a must-have for any e-commerce business. Amazon Advertising allows you to promote your products to millions of potential customers on Amazon’s website and mobile app.
Meta Ads (Facebook Shops & Instagram Shopping)
With over 2.8 billion active users on Facebook and 2 billion on Instagram, Meta Ads gives access to two of the world’s largest social media platforms.
Microsoft Ads (Bing, MSN & Outlook)
Microsoft Advertising allows you to promote your products on the Bing search engine and other Microsoft properties like MSN and Outlook.com. With over 11 billion monthly searches, Microsoft Advertising is a powerful platform for reaching potential customers.
Our Shopping Advertising Process
At RGC Digital Marketing, we follow a proven process to help our clients get the most out of their shopping advertising campaigns. Here are the key steps involved:
Identifying Your Objectives & Requirements
To deliver the desired results, it’s crucial that we first identify your business goals, target audience, budget, and KPIs. To start off the process right, we’ll have a one-on-one phone call or meeting to learn more about your business and goals.
Tailored Shopping Advertising Strategy
Armed with the knowledge of your business and business objectives, our experienced marketing and advertising specialists will work closely with you to develop a strategy for success based on your business goals, target audience, and competitive landscape. Based on this information, we create a customised search advertising and keyword strategy tailored to your needs.
Tracking, Landing Pages, Product Pages & Product Feed
Shopping advertising requires a few technical requirements to ensure your products are displayed correctly on each platform and results are tracked correctly. We will work with you to identify the requirements for your selected advertising platforms and provide a plan for execution.
Campaign creation
With the technical requirements complete, we create campaigns that appeal directly to your target audience. Our ads are designed to grab attention, communicate key benefits and drive online sales.
Campaign launch
Once our ads are ready, we carefully review your campaign objectives, target audience, tracking, landing and product pages, and budget and launch the shopping advertising campaign on the chosen platforms.
Campaign Optimisation & Monitoring
Our certified shopping advertising experts use advanced tools and techniques to analyse your campaign data and identify areas for improvement. Our team will optimise your product feed, adjust your bidding strategy, and refine your targeting to improve your campaign’s overall performance. With our data-driven approach, you can be confident that your shopping advertising campaigns are delivering the best possible results.
Campaign Reporting
With our real-time online detailed reporting, you can stay informed and confident in your shopping advertising investment. Our team of experts will work with you to analyse your campaign data, identify areas for improvement, and make strategic recommendations to help you achieve your business objectives.
Campaign Refinement
After monitoring and optimising the campaign for a period of time, it may be necessary to refine the strategy based on the insights gained from campaign data. This can include tweaking targeting parameters, adjusting ad copy, or making changes to the landing page to improve the campaign’s effectiveness.
Continuous Improvement
To ensure that your search advertising campaign continues to deliver the desired results, it’s important to engage in continuous improvement. This involves ongoing monitoring and analysis of campaign data, testing new strategies and tactics, and staying up to date with changes to the search advertising landscape to ensure your campaign remains relevant and effective over time
We work with the industries leading software, resource and technology partners.
Why Choose RGC Digital Marketing For Google AdWords Management?
RGC Digital Marketing is one of the most experienced Digital Agencies in Sydney and has been producing Google Shopping Campaigns since their inception. RGC is very excited to provide our clients with the following key benefits alongside our Google Shopping Management Services:
Google Shopping
Advertising provider
to E-Commerce Retailers
25+ years as one of
Sydney's leading Digital
Marketing Agencies
Transparent & regular
reporting, honesty and
accountability
No Lock-In
Contracts
Fixed and
Fair Pricing
If you are looking for a highly experienced Digital Marketing Agency, who can provide effective Google Shopping Ads Management Services, then call us on 1300 770 985.
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Silver Frequently Asked Questions
Below are answers to some common questions our new clients ask us.
- How will you optimise my product feed to improve the performance of my shopping campaigns?
- How do you determine the right bidding strategy for my shopping campaigns?
- What type of targeting options do you offer for shopping advertising?
- What type of reporting and analytics do you provide to track the performance of my shopping campaigns?
- What is your approach to managing and optimising shopping campaigns on an ongoing basis?
- How often will we communicate and receive updates on the performance of my shopping campaigns?
How will you optimise my product feed to improve the performance of my shopping campaigns?
At RGC, we have a team of certified shopping advertising experts who are skilled in optimising product feeds for optimal performance. Our team will review your product data and optimise your feed to ensure your products are listed accurately and optimally on Google Shopping.
We will work with you to identify any issues with product data quality, including product titles, descriptions, images, and other product attributes and develop a strategy to rectify low-quality product data.
How do you determine the right bidding strategy for my shopping campaigns?
At RGC, we determine the right bidding strategy for your shopping campaigns based on various factors such as your budget, goals, product margin, and competition. We use a combination of manual and automated bidding strategies to ensure that your campaigns deliver the best possible results within your budget.
We also continuously monitor and adjust your bids to stay competitive and maximise your return on investment. Our team of shopping advertising experts have years of experience in determining the most effective bidding strategy for different businesses, and we will work closely with you to find the right approach for your specific needs.
What type of targeting options do you offer for shopping advertising?
At RGC, we offer various targeting options for shopping advertising to ensure that your ads are shown to the right audience. Our team utilises a combination of demographic, geographic, and interest-based targeting to reach your desired audience.
We also employ audience targeting using custom intent and remarketing lists to target users who have previously interacted with your brand. Additionally, we leverage Google’s machine-learning capabilities to identify and target users who are most likely to convert.
Overall, our goal is to tailor your targeting strategy to maximise the effectiveness of your shopping advertising campaigns.
What type of reporting and analytics do you provide to track the performance of my shopping campaigns?
We offer detailed reporting and analytics to track the performance of your shopping campaigns. RGC uses Google Looker to provide real-time online reports that allow you to monitor your campaign’s performance and make informed decisions.
The reports include key metrics such as impressions, clicks, conversion rates, and revenue, as well as insights on audience behaviour, device usage, and more. We also provide custom reports and analyses based on your specific business needs, to ensure that you have a comprehensive understanding of your campaign’s performance.
What is your approach to managing and optimising shopping campaigns on an ongoing basis?
At RGC, we have a data-driven approach to managing and optimising shopping campaigns on an ongoing basis. Our shopping advertising experts will continuously monitor your campaign performance, identify areas for improvement, and make data-driven recommendations to ensure your campaign is achieving its maximum potential.
How often will we communicate and receive updates on the performance of my shopping campaigns?
At RGC, we believe in maintaining open and transparent communication with our clients. We provide regular updates on the performance of your shopping campaigns and ensure that you have access to real-time data through our online reporting tool.
In addition to that, we will be in regular contact to discuss campaign progress, performance, and any updates or changes. We understand the importance of staying informed about the success of your advertising investment and work to ensure you feel confident and well-informed throughout the process.
So, what's next?
Free Consultation
We offer a free consultation to all our potential clients. During this initial conversation, we'll discuss your goals, needs, and expectations in detail, and answer any questions you may have about our services.
Custom Tailored Strategy
Once we've had a chance to understand your needs and goals, we'll develop a custom-tailored strategy that's designed to help you achieve your desired outcomes. This strategy will be unique to your business, and may involve a range of different approaches depending on your specific needs.
Onboarding Process
After you've approved our strategy, we'll begin the onboarding process. This involves setting up any necessary accounts or tools, establishing communication channels, and creating a project timeline. We'll keep you updated throughout this process, and make sure everything is in place before we move forward with our work.
