Strategic Services

A strategy is important to understand your business goals and objectives when considering what marketing initiatives or techniques should be implemented to receive the results. From a strategy, you are able to track the results you are receiving to gain a deeper understanding of what is beneficial for your business or aspects which may need to be changed to meet your audience and business goals.

Implementing a strategy offers businesses a wide range of benefits, including:

1. Clear direction: A strategy provides a business with a clear roadmap for achieving their goals by outlining the steps that need to be taken to move a business forward.
2. Focus on priorities: A strategy helps businesses focus on their most important priorities, ensuring their allocation of resources is both effective and efficient.
3. Increased efficiency: By focusing on the most important priorities, a strategy can help businesses streamline their operation and achieve their goals more efficiently.
4. Measurable results: A strategy provides a framework for measuring progress and success, allowing businesses to evaluate their performance and make data-driven decisions.
5. Adaptability: A strategy can be adapted and modified as business needs and circumstances evolve, ensuring that businesses can effectively respond to new opportunities and challenges in a timely manner.
6. Competitive advantage: A well-executed strategy can help businesses differentiate themselves from their competitors and gain a competitive advantage in the marketplace.

Overall, implementing a strategy can help businesses achieve their goals more efficiently and effectively, positioning them for long-term growth and success.

At RGC, we consider a range of factors when creating a social media strategy to ensure the social media direction we implement for your business drives the results we are aiming for. Three of the main factors we consider when creating a social media strategy include audience awareness, the ideal platform selection for your needs and integrating your social media direction with a digital marketing strategy.

Understanding your current audience and target audience is important in all aspects of marketing and digital marketing, similar to when creating a social media strategy. It is important to consider the demographics and geographics of your audience alongside their interests, concerns and behaviours in order to tailor content to their needs.

It is important to consider the ideal social media platforms for your business as some industries or market niches are better suited to some social media platforms over others. The overall goal is to connect and communicate with your audience, in some cases, this will be more effective on Facebook and Instagram or in others LinkedIn may be the most beneficial.

It is important to correlate your social media direction with your overall digital strategy and initiatives to ensure you are reaching the same short and long-term goals overall. You will be wanting to build your brand identity the same way through social media as well as other digital strategies which is why it is essential to consider all aspects.

There are many aspects considered and included such as your goals and objectives, considering utilising search engine optimisation (SEO), programmatic advertising, content marketing, social media marketing, website development, graphic design and more.

Within a digital marketing strategy, it is important to consider your business’s audience and how you are going to connect and communicate with them with content that is engaging and relevant to their interests and behaviours. All of the techniques you implement within your digital marketing strategy will be heading towards the same objectives in order to reach the same goals and see results within your business.

Rebranding your business can be a personal choice, driven by a variety of factors. Perhaps your business has undergone significant changes and you want to reflect this in your brand identity, or you’re looking to make a fresh start after a challenging period. Maybe you’re not seeing the results you want, and you believe a rebrand may be just what your business needs to help it return to more prosperous times.

Whatever the reason for wanting to rebrand your business, the team at RGC is here to help. Our expert creative consultations can guide you through the rebranding process, answering any questions you may have and helping you develop a strategy that aligns with your business goals.

From designing a new logo to revamping your website, our team is here to assist you every step of the way. We understand that rebranding can be a significant undertaking, and we work closely with our clients to ensure that the process is as smooth and seamless as possible.

At RGC, we are committed to delivering results that exceed expectations, and we are passionate about helping our clients achieve success through effective rebranding strategies. Let us help you take your business to the next level with a fresh, new brand identity that captures the essence of your business and resonates with your customers.

Strategy services are a beneficial addition to many businesses as they outline how you will achieve your specific business goals and objectives. Tracking and analysing the results and leads that are brought in through the specified techniques will help to identify how to alter your campaign to receive the best results possible.

At RGC Digital Marketing, our team of content marketers, designers, website designers, and advertising specialists work together to create strategies in-house here in Sydney, which are tailored to your business needs and requirements.

There are numerous metrics that you can utilise in order to measure your SEO performance and results. It is best to stay focused on a few to establish which are the most evaluative for your business and to track these metrics on a regular basis.

Organic traffic

Organic traffic is the number of visitors that your site produces from users clicking on webpages when they arise from search engine results. It is a functional indicator of the all-inclusive progression of your SEO strategy. Enhancement in your organic search results means that your site’s visibility has increased as a result of keyword ranking.

Keyword ranking

A keyword is a term that covers everything searched on a search engine. To see results with this metric, your site’s content needs to be optimised in order to rank on top of search engines’ results for certain keywords. An easy way to track your ranking on Google is to do a simple Google search. The end goal of SEO is to rank on the first page of a search engine and as close to the top as possible. This is very important as more than 25% of users click on the first Google search result.

Backlinks

One of the major top-ranking elements for Google are backlinks. It has been proven that 2.2 times more backlinks result in URLs in the first position than that of URLs on the second. Monitoring your backlinks can provide you with beneficial insight into how your link-building strategies are progressing.

Website Authority

Your website authority score anticipates how well your domain will rank online. A higher website authority means more traffic and allows for a better ranking of your site overall. We utilise this score to compare your website to that of your competitors and alter your SEO strategy to have an end goal of achieving a higher score than theirs.

Google holds an immense amount of authority over your business’ success. Ultimately, your presence in Google’s search engines can make or break your brand.

It is important to follow Google’s best practices as they can benefit you in the long run. Google ensures that all information is organised and useful. Those that follow such actions will fare well, whereas those on the other side of the spectrum that tends to ignore Google’s recommendations may ultimately struggle to stand out.

A site does not simply appear at the top of Google’s search engine by default. Google utilises numerous components in order to calculate the perceived value and relevance of one’s website. The end goal for your business is to make your site’s content the most useful to one’s search query and ensure that it is an applicable site to show up first.

It is critical to invest in Google algorithm compliance measures. Lining up your policies and procedures with Google’s algorithm standards can result in obtaining an increased return on investment compared to other necessary business commitments.

Brands that disregard compliance standards can suffer major consequences. Each time Google updates its algorithm, you will be taking a large risk with the business you have built.

Understanding Google’s immense power and participating in actions that will work within their guidelines will lead to protecting your investment and reaping the rewards in the long term.

Here at RGC, we have seen it all. From SEO today, all the way to SEO 10 years ago. We will have likely worked with a business like yours and therefore have the required knowledge of your target audience and how to attract them.

Our clients benefit from RGC’s skilled and talented team, with over 20 years of experience in the SEO industry. We deliver on our promises every time – providing quality delivery through SEO services to some of Australia’s leading consumer brands. Trust us, and we will exceed your expectations.

Without this kind of specialised help, your business may never gain the exposure it needs to rank highly in search engine results. Our years of expertise will prove to be very beneficial to your business.