Google Remarketing is a way in which marketers serve ads from websites in the Google Display Network to people who have already visited websites before.
Remarketing is also often referred to as Retargeting, which essentially means targeting someone again who has already visited a website, so you can continue to remind them about that website.
Did you know that on average only 2% of web traffic converts on the first visit, leaving 98% of other potential customers possibly considering competitor’s products and services?
Digital Agencies often include Google Remarketing into their Digital Marketing Mix, as it has the following benefits:
Google Remarketing certainly has its place in Digital Marketing Campaigns, however as a Digital Marketing Agency who is completely focused on conversions, RGC doesn’t always implement Google Remarketing into our client campaigns. If we see that a Google Remarketing Campaign is not helping to deliver the enquiries or sales we are targeting, then we will revert to other Digital Marketing Initiatives. Even though Google Remarketing is a tremendous Awareness Raising tool, its primary function should be to encourage web visitors back to the website so they can go on to make an enquiry.
Often consumers will get annoyed if they repeatedly see Google Remarketing Ads and they may also go on to never wish to purchase from that website because they feel their privacy has been violated. It is very important when running a Google Remarketing Campaign, to keep the frequency of advertisements displayed to a percentage that is in line with market expectations.
RGC Digital Marketing is one of the most trusted Digital Agencies in Sydney and has been producing Google Remarketing Campaigns since their inception. RGC has an in-house team of Graphic Designers and Digital Marketers who work together to create some very effective Google Remarketing Ads.
We are also very excited to provide our clients the following key benefits with our Google Remarketing Management Services:
Our work has been highly regarded and awarded for many international awards. From Award Winning WebDesign in Sydney to Interactive Mobile Applications, we have won across multiple categories, which include “Best Consumer Goods Mobile Application” for Mitsubishi Electric, through to “Best Website User Experience” for Breville.
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