Digital Advertising
DELIVERING RESULTS FOR OVER 25 YEARSAchieve Your Advertising Goals
With Industry Experts
Originating as a Digital Advertising Agency (RGC Advertising) in 1998, we’ve been helping businesses of all sizes succeed online through data-driven advertising for over 25 years. Our team of advertising experts stay up-to-date on the latest digital advertising trends and certifications to achieve your goals.
Whether you have specific goals, such as increasing brand awareness, being on the top of search engine results pages, or are still determining your goals, we are here to guide you. Let us help you achieve your advertising objectives.
Our Digital Ad Services
Our team have been recognised for their exceptional deliverables.
LET US HELP YOU ACHIEVE YOUR GOALS!What Are Your Advertising Goals?
Digital advertising objectives are the foundation of any successful advertising campaign. At RGC Digital Marketing, we work with businesses to identify their unique advertising objectives, optimise campaigns and achieve maximum ROI (return on investment) for our ad campaigns.
Drive Sales
Drive SalesGet Leads
Get Leads
Increase Website
Traffic
Increase Traffic
Generate Product/
Brand Consideration
Generate Consideration
Generate Brand
Awareness & Reach
Generate Awareness
Promote my
Application
Promote Application
Generate Local
Store Visits
Generate Visit
Generate Social
Engagement
Generate Engagement
Increase Social
Followers
Increase Followers Drive Sales
Reach your target audience with compelling digital ads that drive action and increase conversions, resulting in increased sales and revenue for your business.
Perfect For: B2C Businesses, Online Stores, Physical Stores, In-App Transactions, Sales/Services by Phone, Subscription on Products/Services and Local Services/Trades.
By leveraging product data feeds from your inventory and implementing dynamic shopping campaigns, sales can often be generated at a profitable cost per conversion.
Alternatively, offline sales or conversions can be achieved by targeting audiences actively looking for your products or services.
Luke | Digital Marketing Specialist
Platforms & Campaign Types
Search Advertising: Google Search, Bing Search
Multi-channel Advertising: Google PMAX
Shopping Advertising: Meta Catalog Sales, Google Shopping, Amazon Sponsored Products
Remarketing Advertising: Google Display, Bing Display, Meta Ads
Audience Targeting
Detailed Demographics: Reach users based on long-term life facts.
In-market: Reach users based on their recent purchase intent.
Your Data Segments: Reach users that have interacted with your business.
Ready to drive more sales?
Get Leads
Utilise the latest digital advertising technologies and strategies to generate high-quality leads for your business, increasing your chances of converting those leads into customers.
Perfect For: B2B Businesses and Service Based Businesses.
Lead generation advertising can be an effective way to attract potential customers and generate business opportunities.
By targeting specific demographics and tailoring your advertising message to their needs and interests, you can attract high-quality leads that are more likely to convert into paying customers.
Luke | Digital Marketing Specialist
Platforms & Campaign Types
Search Advertising: Google Search, Bing Search
Multi-channel Advertising: Google Performance Max
Social Advertising: Meta Lead Ads, LinkedIn Lead Ads
Remarketing Advertising: Google Display, Bing Display, Meta Ads
Audience Targeting
Detailed Demographics: Reach users based on long-term life facts.
In-market: Reach users based on what they are currently looking to purchase.
Your Data Segments: Reach users that have interacted with your business.
Ready to get more leads?
Increase Website Traffic
Drive traffic to your website and increase your online visibility with targeted digital advertising campaigns that reach your target audience.
Perfect For: Media Websites, Blogs, Informational Landing Pages and Businesses with High Conversion Rates.
Utilising advertising platform’s advanced audience targeting, compelling ad copy and visuals, you can grab your desired audience’s attention and entice them to visit your website.
Richard | Managing Director
Platforms & Campaign Types
Search Advertising: Google Search, Bing Search
Multi-channel Advertising: Google Performance Max
Social Advertising: Meta Promoted Posts, LinkedIn Promoted Posts, TikTok Ads, YouTube Ads
Display Advertising: Google Display, Programmatic Display, Meta Display
Remarketing Advertising: Google Display, Bing Display, Meta Ads
Audience Targeting
Detailed Demographics: Reach users based on long-term life facts.
Affinity Segments: Reach users based on their interests, habits or passions.
Your Data Segments: Reach users that have interacted with your business.
Ready for your traffic to explode?
Generate Product Brand Consideration
Build audience consideration for your products or brand with targeted digital ads that showcase your unique value proposition and encourage exploration of your product or service.
Perfect For: B2C Businesses, Online Stores, Brick-and-mortar Businesses, In-App Transactions, Sales/Services by Phone, Subscription on Products/Services and Local Services/Trades.
Product consideration advertising plays a critical role in the customer journey as it focuses on promoting specific products or services to potential buyers who are already considering making a purchase.
By highlighting the features and benefits of the product, businesses can influence the decision-making process of potential customers and drive sales.
Luke | Digital Marketing Specialist
Platforms & Campaign Types
Social Advertising: Meta Video Ads, YouTube Ads
Display Advertising: Google Display, Programmatic Display, Meta Display
Remarketing Advertising: Google Display, Bing Display, Meta Ads
Audience Targeting
Detailed Demographics: Reach users based on long-term life facts.
Affinity Segments: Reach users based on their interests, habits or passions.
Your Data Segments: Reach users that have interacted with your business.
Ready to generate consideration for your brand or product?
Generate Brand Awareness & Reach
Increase your brand’s visibility and reach with targeted digital advertising campaigns designed to build awareness and reach new audiences.
Perfect For: B2B Businesses, Services Based Businesses, Brick-and-mortar Businesses, In-App Transactions, Sales/Services by Phone, Subscription Products/Services and Local Services/Trades.
Brand awareness advertising is a crucial aspect of any marketing strategy as it helps businesses to create a strong brand image in the minds of their target audience.
It is essential for businesses to invest in brand awareness advertising as it can help them to stay competitive in the market and establish a strong brand identity.
Richard | Managing Director
Platforms & Campaign Types
Social Advertising: Meta Promoted Posts, LinkedIn Promoted Posts, TikTok Ads, YouTube Ads
Display Advertising: Google Display, Programmatic Display, Meta Display
Remarketing Advertising: Google Display, Bing Display, Meta Ads
Audience Targeting
Detailed Demographics: Reach users based on long-term life facts.
Affinity Segments: Reach users based on their interests, habits or passions.
Your Data Segments: Reach users that have interacted with your business.
Ready to expose your product or brand?
Promote My Application
Drive downloads and increase mobile application adoption with targeted digital ads that reach your target audience.
Perfect For: Mobile Applications
Application advertising is perfect for businesses who wish to connect and cultivate their audience via mobile application engagement. Alternatively, Application advertising can drive revenue through downloads, pre-registrations, or in-application transactions.
Luke | Digital Marketing Specialist
Platforms & Campaign Types
Multi-channel Advertising: Google App Campaigns
Display Advertising: Google Display, Programmatic Display, Meta Display
Audience Targeting
Detailed Demographics: Reach users based on long-term life facts.
Affinity Segments: Reach users based on their interests, habits or passions.
Ready to get more application downloads?
Generate Local Store Visits
Increase foot traffic to your local store or location with targeted digital advertising campaigns that reach your target audience in your local area.
Perfect For: Brick-and-mortar Businesses
By targeting potential customers in the local area, businesses can increase foot traffic to their stores and drive sales. Digital advertising channels such as social media, search engine marketing, and display ads offer powerful targeting capabilities to help businesses reach their ideal audience.
Luke | Digital Marketing Specialist
Platforms & Campaign Types
Multi-channel Advertising: Google PMAX
Shopping Advertising: Meta Catalog Sales, Google Shopping, Amazon Sponsored Products
Remarketing Advertising: Google Display, Bing Display, Meta Ads
Audience Targeting
Location: Reach users in your local area searching for your products or services.
Detailed Demographics: Reach users based on long-term life facts.
Affinity Segments: Reach users based on their interests, habits or passions.
Your Data Segments: Reach users that have interacted with your business.
Ready to get more traffic through your doors?
Generate Social Engagement
Increase engagement with your brand on social media with targeted digital ads that drive likes, comments, shares, and other forms of social engagement.
Perfect For: E-Commerce Businesses, Fashion & Beauty Businesses, Travel & Hospitality Businesses, Media Websites, Artisan or Boutique Businesses, Food & Beverage Businesses and Entertainment Businesses.
Advertising for social engagement can be an effective way for businesses to increase their reach, connect with their target audience, and build a loyal customer base. By using social media advertising, businesses can promote their brand, products, and services to a larger audience and create a two-way conversation with their customers.
Richard | Managing Director
Platforms & Campaign Types
Social Advertising: Meta Ads, YouTube Ads, TikTok Ads, Twitter Ads, LinkedIn Ads
Audience Targeting
Detailed Demographics: Reach users based on long-term life facts.
Affinity Segments: Reach users based on their interests, habits or passions.
Ready to get your audience engaging?
Increase Social Followers
Expand your social media presence and increase your following with targeted digital advertising campaigns that reach your ideal audience and drive new followers.
Perfect For: E-Commerce Businesses, Fashion & Beauty Businesses, Travel & Hospitality Businesses, Media Websites, Artisan or Boutique Businesses, Food & Beverage Businesses and Entertainment Businesses.
Advertising to gain social followers can be an effective way for businesses to increase their social media presence, reach a larger audience, and build a loyal customer base.
By using social media advertising, businesses can promote their social media accounts and attract new followers interested in their products, services, or brand.
Luke | Digital Marketing Specialist
Platforms & Campaign Types
Social Advertising: Meta Ads, YouTube Ads, TikTok Ads, Twitter Ads, LinkedIn Ads
Audience Targeting
Detailed Demographics: Reach users based on long-term life facts.
Affinity Segments: Reach users based on their interests, habits or passions.
Ready to build a community?
BE PRESENT WHERE YOUR TARGET MARKET ARE ACTIVEAdvertise On World-leading Platforms & Networks
With so many types of digital advertising, it can be overwhelming for businesses to determine which platforms and networks are best suited to their unique needs and goals.
That’s where we come in – our team of experts has the knowledge and experience to help you make informed decisions about where to invest your advertising budget for maximum impact.
Google Ads
Google AdsMicrosoft Advertising
Microsoft AdsMeta Ads
Meta AdsProgrammatic
ProgrammaticTik Tok Ads
Tik Tok AdsTwitter Ads
Twitter AdsGoogle Ads
Google Ads allows businesses to deliver ads across a variety of Google properties, including Google Search, YouTube, and the Google Display Network. As the largest search engine in the world, Google offers businesses an unparalleled opportunity to reach a vast audience and drive traffic to their website or landing page.
Luke | Digital Marketing Specialist
Microsoft Advertising
Microsoft Advertising is a powerful platform that businesses can use to reach a wide audience and drive traffic to their website. Similar to Google Ads, Microsoft Advertising operates on a pay-per-click model and allows businesses to create ads that appear on Bing search results, as well as on partner sites and apps.
Luke | Digital Marketing Specialist
Meta Ads
Meta ads, formerly known as Facebook ads, are a powerful advertising tool that allows businesses to reach a vast audience across Facebook, Messenger, Instagram, WhatsApp and the broader Facebook Audience Network.
With over 2 billion monthly active users on Facebook alone, this platform offers an unparalleled opportunity to reach a wide audience.
Richard | Managing Director
Programmatic
Programmatic advertising is a highly effective and efficient way for businesses to reach their target audience through automated ad buying and optimisation.
Using real-time data and machine learning algorithms, programmatic advertising can quickly and accurately analyse audience behaviour and purchase ad space across various channels and devices.
Luke | Digital Marketing Specialist
TikTok Ads
TikTok ads offer a unique and highly engaging way for businesses to reach a younger demographic through short-form video content.
With over 1 billion active users and a highly engaged community, TikTok presents a significant opportunity for businesses to connect with potential customers.
Luke | Digital Marketing Specialist
Twitter Ads
Twitter ads provide businesses with an effective way to reach their target audience through real-time conversations and trending topics. With over 330 million monthly active users, Twitter offers a significant opportunity for businesses to connect with potential customers and drive engagement.
Richard | Managing Director
FOCUSED ON MAXIMISING YOUR ROIGet More Bang for Your Buck
At RGC Digital Marketing, we collaborate closely with our clients to create digital advertising budgets, aligning them with their unique needs and objectives.
Additionally, we adopt a data-driven approach to budgeting. This involves utilising the latest tools and technologies to monitor and analyse performance data and optimize your campaigns for maximum ROI.
With our expert guidance, you can be confident that you’re maximising your advertising budget and achieving the best possible outcomes for your business.
FROM STRATEGY TO EXECUTIONCollaborate With Our Experts to Create Your
Digital Advertising Roadmap
At RGC, we are committed to providing expert guidance to our clients throughout the digital advertising process. From identifying your unique advertising objectives to creating a tailored strategy, implementing campaigns, and tracking and analysing performance data, we provide comprehensive support at every step of the process.
From identifying your unique advertising objectives to creating a tailored strategy, implementing campaigns, and tracking and analysing performance data, we provide comprehensive support at every step of the process.
To create an effective digital advertising strategy, it’s crucial first to identify your business goals, target audience, budget, and KPIs. To start off the process right, we’ll have a one-on-one phone call or meeting to learn more about your business.
Once we’ve identified your objectives and requirements, our advertising experts will use the latest data-driven tools to identify the optimal advertising strategies projected to deliver the best ROI.
To optimise your campaign and provide accurate reporting and analysis, we will collaborate with you to equip your landing page with tracking technologies. This will enable us to measure the performance of your campaigns and make data-driven decisions to improve their effectiveness.
We work with you to develop custom ad content and assets that align with your brand messaging and resonate with your target audience. Our team of skilled designers, writers, and video producers can create everything from static ads and animated banners to full-scale video ads and social media content.
Launching your digital advertising campaign is an exciting milestone in your marketing journey. At RGC, we take a comprehensive approach to campaign launches to ensure that everything is set up for success. We carefully review your campaign objectives, target audience, ad content and assets, tracking and landing pages, and budget to ensure that everything is aligned and optimised for maximum performance.
Optimising your digital advertising campaign is a continuous process that requires ongoing monitoring, testing, and refinement. Our team of experts closely monitors your campaign’s performance and adjusts the targeting, ad content, and other factors to optimise its results.
Measuring the performance of your digital advertising campaign is essential for determining its success and identifying areas for improvement. At RGC, we provide detailed campaign reports that include key performance metrics such as impressions, clicks, conversions, and cost per acquisition.
With our detailed reporting, you can stay informed and confident in your advertising investment, and make data-driven decisions to optimise your campaign for maximum results.
BRINGING BRANDS TO LIFEHow We Helped Our Clients Reach Their
Advertising Goals
Awards & Reviews
Discover what our clients are saying about our digital marketing prowess.
Silver Frequently Asked Questions
Let us answer some of the common questions new clients ask.
- What is digital advertising, and how does it work?
- Which is better SEO or Digital Advertising?
- What is the difference between digital advertising and social media marketing?
- What is the difference between digital advertising and traditional advertising?
- What is the expected timeframe for seeing results from a digital advertising campaign?
- Can the RGC help with ad creative and design?
What is digital advertising, and how does it work?
Digital Advertising uses digital channels and platforms to deliver advertising messages to target audiences. It involves creating and distributing ads through digital media, such as search engines, social media, websites, mobile apps, email and more.
Advertising through digital channels is achieved by working directly with Digital Advertising Platforms or Advertising Agencies to launch campaigns.
Which is better SEO or Digital Advertising?
Whether SEO or Digital Advertising is better depends on factors such as the specific business goals, budget, and target audience.
SEO can be a more cost-effective approach in the long run, as it optimises your website to appear higher on search engine results pages without a direct cost for the position. Therefore offering the opportunity to scale website visitors without a direct cost per user acquisition. However, the rate of scaling users through SEO can drastically vary.
Digital Advertising, on the other hand, can deliver relevant users and traffic from the very start of the campaign. However, digital advertising requires a direct cost for acquiring the users and traffic it receives.
What is the difference between digital advertising and social media marketing?
Digital Advertising encompasses a broad spectrum of online advertising techniques, including search engine ads, display ads, and email marketing, across multiple digital channels.
Social media marketing, on the other hand, is a subset of digital advertising that concentrates exclusively on promoting and engaging with audiences on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
While digital advertising is versatile and spans diverse online spaces, social media marketing focuses on building brand presence and fostering community engagement within the social media landscape.
What is the difference between digital advertising and traditional advertising?
Digital advertising involves promoting products or services through online channels like websites, social media, email, and search engines, offering precise targeting and real-time performance tracking.
In contrast, traditional advertising relies on offline methods such as television, radio, print media, billboards, and direct mail, often with a broader reach but less precise targeting and immediate feedback.
The key distinction lies in the medium and the level of interactivity and data-driven insights available, with digital advertising being more adaptable and data-centric compared to the traditional approach.
What is the expected timeframe for seeing results from a digital advertising campaign?
The expected timeframe for seeing results for a digital advertising campaign can vary depending on several factors, such as the campaign’s goals, the target audience, the industry, the platform used, and the budget.
For example, if the goal of the campaign is to increase website traffic you may see results relatively quickly with improvements after 14 days of optimisation. However, if the goal is to drive sales or leads, it may take longer to see measurable results.
Can RGC help with ad creative and design?
Yes!
At RGC, we provide a comprehensive suite of creative and design services for advertisements, such as video ads, carousel ads, banner ads, HTML5 ads, and animated or static images. When working with us, we’ll collaborate with you to identify your creative needs and preferences as we develop your digital advertising strategy.
So, what's next?
Free Consultation
We offer a free consultation to all our potential clients. During this initial conversation, we'll discuss your goals, needs, and expectations in detail, and answer any questions you may have about our services.
Custom Tailored Strategy
Once we've had a chance to understand your needs and goals, we'll develop a custom-tailored strategy that's designed to help you achieve your desired outcomes. This strategy will be unique to your business, and may involve a range of different approaches depending on your specific needs.
Onboarding Process
After you've approved our strategy, we'll begin the onboarding process. This involves setting up any necessary accounts or tools, establishing communication channels, and creating a project timeline. We'll keep you updated throughout this process, and make sure everything is in place before we move forward with our work.
