Mitsubishi Electric is one of the world’s leading names in manufacturing and sales of electrical and electronic products – for the home, business, and industry. You’ll find Mitsubishi Electric wherever you go – from the fridge in your home to the air conditioner in your office or the audio system in your car.

Mitsubishi Electric is one of RGC’s long-running digital marketing clients. Working with a fully serviced digital marketing agency, Mitsubishi Electric has explored and implemented various integrated digital marketing services to further expand its vision.

Campaign Objective

The campaign aims were to raise awareness of the Mitsubishi Large Fridge Range in the Australian Metropolitan Area. More specific objectives include:

  • Raise Awareness of the WX Multi Drawer Fridge range,
  • Raise more awareness towards the female market,
  • Drive engagements through video placement.

Our Digital Marketing Strategy

As a Digital Marketing Agency, RGC used Facebook, Instagram, and Programmatic display advertising to achieve the above objectives.

Our PPC experts defined the campaign’s ideal target audience through Demo, Lifestyles & Interests, Affinity Segments, and Purchase Intent.

Our creative teams designed a variety of creative imagery and copywriting to ensure the most optimised ads convinced the target audience to click through.

What is Programmatic Display Advertising?

The campaign’s success relied heavily on programmatic display advertising to raise consumer awareness. Programmatic advertising enables accurate targeting and can be continually optimised for the most appropriate content and ad placement for the customer, resulting in increased engagement and conversion rates.

The RGC team designed and developed a series of website banners that appeared on carefully chosen websites to entice the target audience to click and learn more about the items and offer. These programmatic display adverts were viewed on desktop, tablet, and smartphone platforms.

Campaign Results

Using the above digital marketing strategies, the RGC team raise brand recognition and sales for  Mitsubishi Electric, yielding the following outstanding results:


  • Impressions: 1,263,939
  • Clicks: 30,655
  • CTR: 2.43%
  • Conversions: 1,497


  • Impressions: 403,590
  • Clicks: 5,909
  • CTR: 1.48%
  • Conversions: 323

Programmatic Display:

  • Impressions: 2,263,773
  • Clicks: 1,721
  • CTR: 0.08%
  • Conversions: 43

RGC Digital Marketing is a Digital Marketing Agency in Sydney that provides creative servicesweb design servicesSEO servicesdigital marketing servicesprogrammatic advertising, and many more services to improve our clients’ digital presence online. To learn more about the Digital Marketing Services we provide, please call our expert team on 1300 770 985 today and get ranking!