Auto Rewards Club approached RGC Digital Marketing after being promised the world by other digital marketing agencies who did not deliver. As we took over and implemented our own digital marketing strategy, we provided reliable and efficient results for the client, which they were ecstatic with!

Who is Auto Rewards Club?

Auto Rewards Club (ARC) is one of the newest and fastest-growing automotive reward programs in Australia. ARC’s mission is to bring the automotive industry and consumers together by providing savings through their trade partner program. They also pledge to donate a portion of revenues to The Kids Cancer Project.

By becoming a member of the ARC family through entering the competitions, participants will not only have access to savings with our trade partners but are also entered into regular contests for the chance to win some fantastic prizes!!

Up for offer in this campaign was the MY21 Toyota Landcruiser Prado VX fully kitted out for either the urban jungle or outback Australia. Tailored for the Aussie bush, this rig will take you and whoever you choose to any place your heart desires!

Campaign Objective: Secure package registrations via the client’s website landing page.

 

The Implemented Strategy

Facebook & Instagram Advertising were the digital channels we utilised to raise awareness and secure campaign registrations. This channel consisted of a variety of advertisements in both static, carousel and conversion style formats.

The advertisements were directed to the ARC website, where users can sign up for the registration packages, including entry into the Monthly Prize Package.

Our digital marketing strategy was nationwide and targeted anyone interested in Automotive, Competitions, Sport, Outdoor Lifestyles, Charity Groups and many more.

The copy messaging highlighted two features of the Auto Rewards Club’s campaign intentions: winning prizes and donating funds to a children’s charity.

With imagery and content snippets provided from Auto Rewards Club, RGC’s graphic design team created a variety of creative imagery for advertising which were updated regularly, depending on day-to-day campaign performance.

For another ARC Facebook and Instagram advertising campaign, where a Harley Davidson bike was up for grabs, RGC’s designers created this awesome video!

 

Reporting Results

As a reputable Facebook advertising agency, throughout each and every campaign RGC produces, we provide an ongoing resource for up-to-date analytical data and results. In addition, our digital marketing services reporting is evaluated and optimised throughout the campaign to ensure we achieve the best results possible for our clients.

ARC Prado Facebook Advertising Campaign achieved the following results:

  • 2,427 Website Purchases
  • 452,738 Users Reached
  • 2,199,842 User Impressions
  • Five times ROI on Ad Spend

RGC Digital Marketing is a Digital Marketing Agency in Sydney that provides creative servicesweb design servicesSEO servicesdigital marketing servicesprogrammatic advertising, and many more services to improve our clients’ digital presence online. To learn more about the Digital Marketing Services we provide, please call our expert team on 1300 770 985 today and get ranking!