In a world where scrolling has become second nature, small businesses have an incredible opportunity to stand out and grow through social media. 

As a digital marketing agency, we know just how important it is to harness these platforms effectively. With the right strategy in place, you can connect with customers, build a loyal community, and compete with bigger brands, all without needing a big budget.

Whether it’s Instagram, Facebook, TikTok, or even LinkedIn, social media is your chance to turn followers into customers and ideas into profits. Now let’s explore how to make that happen!

Choosing The Right Social Media Platforms For Your Business

Selecting the right social media platforms can make or break small business growth. Instead of spreading yourself too thin, focus on where your ideal audience spends most of their time.

If your target is professionals and B2B connections, LinkedIn offers powerful networking tools to build credibility.

Aiming to attract a younger, trend-driven audience? TikTok’s short, engaging content is perfect for viral growth.

For visual-heavy products, Instagram and Facebook are excellent for brand storytelling and customer interaction.

Each platform serves a distinct purpose, but knowing which one’s align with your business goals is key. As a digital marketing agency, we can help guide you through selecting the best social media platforms for your small business, helping you turn engagement into actual growth.

Strategic choices lead to measurable success, so invest in the platforms that matter most to your brand.

Crafting A Results-Driven Social Media Strategy

Ready to take your small business to the next level with social media? Let’s talk strategy that truly drives growth.

It all starts with setting SMART goals–without specific, measurable, and achievable targets, you’re just shooting in the dark. Define exactly what success looks like to you, track your progress, and keep your objectives relevant with a deadline. This approach keeps your efforts focused and ensures you’re moving in the right direction.

Next, plan ahead. A content calendar isn’t just a nice-to-have–it’s the backbone of a successful social media strategy. Mapping out your posts helps maintain consistency, which is crucial for keeping your audience engaged and interested. When your followers know they can count on regular, quality content, they’re more likely to stick around.

But consistency alone won’t guarantee engagement. Keep things fresh and interactive–whether it’s through polls, engaging stories, or Q&As, make your content irresistible. And remember, replying to comments is non-negotiable. It’s the personal connection that keeps your audience invested in your brand, building trust and loyalty over time.

Content Is King: Developing High-Quality Content

Grabbing attention on social media takes more than just posting frequently–it’s about creating content that sticks. 

First, focus on visual appeal. A striking image or a well-timed video stops the scroll, while infographics simply complex info and add flair.

Then, dive into storytelling. People don’t just buy products or services; they buy stories. So, use your posts to weave a narrative that highlights your brand’s personality and mission.

Finally, tap into the power of user-generated content (UGC). When customers share their experiences with your brand, it’s more than just a post–it’s social proof. Authenticity is magnetic, and UGC builds trust, transforming your customers into your biggest advocates.

Leveraging Paid Social Media Advertising

Supercharging your small business growth with paid social media ads doesn’t just have to be complicated. It just needs a strategic edge. Here’s how to make your ad spend work for you:

• Pick The Perfect Ad Type: From scroll-stopping story ads on Instagram to carousel ads on Facebook, there’s a world of formats designed to captivate your audience’s attention.

• Budget Smart, Not Big: You don’t need deep pockets to get started. A small, well-placed budget can bring impressive results if you play it right–adjust as you start seeing those clicks turn into cash.

• Target & Retarget Like A Pro: Ads can hone in on exactly who you need to reach. Want to remind previous visitors about your business? Retargeting is your secret weapon to stay top of mind.

• Boost With Expertise: Let a digital marketing agency fine-tune your targeting, so your budget isn’t just spent–it’s maximised for growth.

Paid ads, when done right, are your ticket to sustainable business growth.

Collaborating With Influencers & Partners

Think influencer marketing is only for big brands? Think again. Small businesses can tap into the power of micro-influencers to make a big impact. 

The key is finding influencers who align with your brand values and target audience. Look for local personalities or niche creators who already have strong connections with your customer base. By offering authentic, mutually beneficial partnerships, you can extend your brand’s reach without breaking the bank.

But why stop there? Teaming up with complementary businesses can unlock new opportunities. Co-branded campaigns or joint promotions on social media allow you to tap into each other’s follower bases, boosting visibility and engagement. Whether it’s a product collaboration or a shared event, these partnerships can create buzz, foster community trust, and ultimately drive growth for both brands.

Social media is a playground for collaboration–use it to your advantage!

Staying Current With Social Media Trends

In the ever-evolving world of social media, staying current with the latest trends is crucial for small business growth. 

Social media trends in 2024 are moving fast, and those who adapt will see the most success. From platform algorithm changes to new features like Instagram’s AI tools and TikTok’s shoppable videos, keeping up with these shifts can feel overwhelming. But, with the right strategy, they become powerful tools for engagement. 

Partnering with a digital marketing agency ensures you’re not just reacting to trends, but leveraging them to boost visibility and growth. By staying on top of these changes, your business can ride the wave of viral trends, reaching new audiences and sparking deeper customer connections.

Ready To Ignite Your Social Growth?

The digital world doesn’t just slow down for anyone. It can be easy to get lost in the noise. That’s where RGC comes in. We’re here to help you cut through the clutter and turn your social media presence into a growth engine.

So, if you’re ready to unleash your brand’s full potential and create a social media strategy that doesn’t just follow trends but sets them, let’s connect and make it happen! Reach out to us today to start the conversation.

Ever wondered how social media can transform your construction business? With just over 20 million Australians using social media–78.3% of the population to be exact–the intersection of construction and social media is opening up exciting new opportunities for building professionals.

Whether you’re a contractor, or tradesperson, effective social media strategies can help you showcase your work, connect with clients, and grow your business. Imagine turning your latest project into a viral sensation or connecting with clients who can’t wait to work with you. By mastering the art of social media, you can drive business growth and make your mark in the industry.

Why Social Media Matters For The Construction Industry

Australians now spend 1 hour and 51 minutes each day on social media. That’s a drop of 13 minutes from last year. This shift means people are more selective about what they view, are quickly skimming through content and only engaging with what truly interests them. For building professionals, a strong social media strategy is more important than ever!

Now why does social media really matter? Social media boosts your brand’s visibility, offers a direct line of communication with clients and stakeholders, and creates new business opportunities.

With 97% of construction professionals using social media, according to the Construction Marketing Association, it’s clear that embracing these platforms is crucial. Don’t let your competitors outpace you–harness the power of social media to amplify your brand and drive sales.

Identifying The Right Platforms

When it comes to using social media effectively, picking the right platform is key for building professionals. 

Facebook is great for community engagement and gathering client reviews. 

LinkedIn is perfect for professional networking and B2B marketing, helping you connect with industry peers and potential clients. 

Instagram lets you showcase your projects through stunning visuals, making your work stand out. 

YouTube is the go-to for sharing tutorials, project walkthroughs, and client stories. 

And don’t forget TikTok, where short, engaging videos can reach a massive audience quickly.

Choosing the right platform means knowing where your audience hangs out and understanding each platform’s demographics. It’s important to align each platform’s strengths with your business goals. Whether you’re aiming to build a community, highlight your expertise, or attract new clients, selecting the right social media channels will make your efforts more effective and impactful.

Crafting Compelling Content

For building professionals, creating a strong social media presence is key to showcasing expertise and connecting with clients. Here’s a mix of various types of content you can publish so that you can stand out and engage your audience:

• Project updates and behind-the-scenes looks
• Client testimonials and success stories
• Industry news and insights
• Educational content (how-tos, tips, and tricks)
• Interactive content (polls, Q&A sessions)

To capture your audience’s attention, focus on creating high-quality visuals and videos that highlight your work. Use storytelling techniques to make your posts relatable and engaging. Consistency is also crucial, so stick to a regular posting schedule. By crafting compelling content, you can build a loyal following, showcase your projects, and establish yourself as an industry leader. Remember, your story is your brand – share it with the world!

Engaging With Your Audience

Building strong relationships with your audience on social media is key to growing your brand. Start by responding to comments and messages promptly. This shows you care and keeps the conversation going. Encourage your followers to share their own content featuring your work—user-generated content is a goldmine for authentic engagement. Hosting live sessions and webinars is another great way to connect in real time, answer questions, and showcase your expertise.

Community building is equally important. Create and join industry-specific groups where you can share insights and learn from peers. Collaborate with influencers and other professionals to expand your reach and credibility. Running contests and giveaways can also boost engagement and attract new followers. 

These strategies will not only help you grow but can also create a loyal community that values your work and expertise. Get started today and watch your social media presence thrive!

Utilising Hashtags & SEO

In today’s digital age, 96% of people discover local businesses, including construction companies, online. Imagine reaching more clients just by tweaking your social media game! Using hashtags smartly can be your secret weapon. They can expand your reach like never before. Take the time to research popular and industry-specific hashtags that resonate with your audience. Try to mix both broad and niche hashtags to get the best results, but keep it simple—only a few per post.

SEO is your other best friend. Make sure your profiles and bios are optimised with key phrases that your potential clients might search for. Sprinkle these keywords in your posts and descriptions to make your content pop up in searches. And don’t forget to link back to your company website; it’s a simple way to drive traffic and boost your online presence. 

By nailing these hashtag strategies and SEO practices, you’ll attract more clients and grow your construction business effortlessly.

Measuring Success

Likes. Comments. Shares. Follower growth. Website traffic and conversions.

These key metrics are the lifeblood of your social media strategy. Building professionals need to see how well their content resonates with their audience. Engagement rates, including likes, shares, and comments, give you a clear picture of this. But it doesn’t stop there. Watching your follower growth helps you understand your reach. Your website traffic and conversions tell you if your social media efforts are driving potential clients to your site and turning them into leads or sales.

Using tools like Hootsuite and Sprout Social can simplify tracking these metrics. Google Analytics helps you see how social media referrals impact your website traffic. The real magic happens when you adjust your strategies based on these insights. By continuously refining your approach, you can maximise your success and ensure your hard hats and hashtags work together to build your brand online.

Build Your Digital Presence Today With RGC!

By implementing these social media strategies, you can build a strong online presence, connect with potential clients, and showcase your work like never before. 

At RGC Digital Marketing, we understand the unique challenges and opportunities in the building industry. We’re here to help you turn your hard work into engaging content that resonates with your audience. So, with that being said, reach out to our team and let’s construct your digital success together.

If you’re like most of the world, social media is part of your everyday life, and you’ll know just how many businesses invest in social marketing. 

Whether it’s Instagram, Facebook, LinkedIn or TikTok, social media is often our first and last port of call every day. When these platforms are used strategically and consistently, they have enormous potential for businesses. 

But why should your business invest in social media services? Isn’t it just an expensive luxury for big brands.

The truth is engaging in social media marketing is a smart choice for any sized business aiming to broaden their audience and interact with them efficiently. Collaborating with a social media marketing agency allows companies to access the knowledge, and resources required to develop campaigns that connect with their targeted audience. There are a myriad of advantages when it comes to investing in social media such as boosting brand recognition enhancing customer interaction and increasing conversion rate.

Still unsure?

Well, prepare to find out how impactful social media can be, and why it might be just what your business needs, as we answer 5 commonly asked questions, that will give you 5 reasons why your business needs to invest in social media marketing. 

Can Social Media Marketing Have Tailored Targeting?

Social media is undoubtedly one of the most significant developments of the 21st century, with nearly 5 billion of us engaging with these platforms. With more than half of the world connected, your ideal customer can be found on these platforms. 

Moreover, when it comes to the Australian market alone, the numbers are equally compelling. According to the latest survey available, there are approximately 21.2 million active social media users in Australia. This statistics underscores the immense potential for businesses to tap into this vast pool of users to promote their products or services effectively.

So, if you’re wondering, “how many people use social media in Australia?” – the answer is clear: a substantial audience that shouldn’t be overlooked when crafting your social media strategy.

But how can you find them?

Well, the beauty of social media services is that they can turn a large, impersonal world into a highly targeted and individualised experience. 

From location-based advertising to targeted posts designed to reach followers of specific accounts, a range of laser-focused options are at your fingertips. You might also consider investing in paid social media advertisements to make it even easier for you to get your name in front of your target audience and start impressing the right people. 

How Does Social Media Marketing Encourage An Emotional Investment?

Wouldn’t it be nice if you could round up all of your ideal customers into one place and explain why your business is valuable to them? Invest in the right social media services, and you can enjoy the next best thing!

In time, you can expect to develop a core of followers that view and (hopefully) interact with each of your posts. Creating a sense of community around your brand can help you stand out from your competitors, encouraging your customers to think about your brand. 

And remember, social media isn’t like other forms of advertising and marketing initiatives. A billboard or advertisement on the side of a bus can go unnoticed because it doesn’t encourage further consideration. But with social media, your brand is welcomed into the user’s home and daily life, helping them create positive connections with your brand.

By gradually working your brand into the lives of your customers positively and unobtrusively, you can create an engaged community of loyal customers who are more likely to advocate for your brand and promote it within their networks.

Does Social Media Marketing Provide Valuable Customer Insight?

Every post, like, share, and comment your post receives provides your business with a wealth of data about your audience. These insights into customer behaviour and preferences can be important in informing your marketing and product strategies. 

What time of day are your customers most active? What kind of content generates the most engagement? Which products are most popular with different groups of customers? 

Investing in social media content creation can provide you with insight similar to a focus group. While you’ll need to undertake your own research analysis to determine whether a typical advertising campaign resonated with your audience, your followers can do this for you. However, with a consistent posting schedule and an engaged audience, you’ll have direct access to the unfiltered opinions of your target audience. 

This takes the guesswork out of your initiatives and makes it easier for you to improve and deliver what your audience is looking for. 

How Can I Reinforce My Existing Marketing Efforts?

An important benefit of social media is that it doesn’t exist in a vacuum. Not sure what we mean?

Think of it this way. If your business doesn’t have social media, but you do have a website, that might be the only way customers can find you. It might also be your only way to communicate with them (that’s if they find your website).

But when you invest in social media, you’ll be giving yourself another chance to impress your customers and take your existing marketing efforts to the next level.  Whether you’re promoting a blog post or sharing a new product announcement, a social post can be that extra push that boosts your reach and makes sure your content makes an impact. 

And don’t forget, we live in a busy world. Not everyone has the time to search for the best plumber or the most experienced SEO provider. Make things easier for your customers and help them find you. Once you’ve increased your brand awareness, you’ll be able to create posts that support your existing personality,  converting your prospects into customers.

Is Social Media Marketing Cost Effective With High ROI’S?

If you’re after a cost-effective digital marketing strategy with a great return on investment, don’t look beyond social media. Importantly, these services offer better value for your marketing dollars than traditional advertising channels, helping you keep your marketing budget in check. 

With platforms like Instagram and Facebook in particular, you don’t always need a big budget to make a big impact—often, all you need is compelling content and a well-planned strategy.

Unlike traditional media, where large upfront costs can be prohibitive for small and medium-sized businesses, social media allows you to reach a massive audience at a small cost. Plus, you’ll have the ability to track and measure your campaigns in real-time, helping you make data-driven decisions and continually optimise your strategy.

Plus, investing in your organic reach on social media can amplify your reach without additional expenses. Engaging content that resonates with your audience can be shared and spread, creating a powerful word-of-mouth effect which delivers substantial returns for your business.

Are You Ready To Kickstart Your Social Media Marketing?

When you invest in a cost-effective marketing tool that combines a targeted approach with the ability to create emotionally invested communities of customers, you’ve got a cocktail for success. All you need to do is create content that resonates with your audience and make sure you’re hitting the right metrics. 

Does this sound difficult? Leave it to the social media specialists at RGC Digital Marketing who have delivered top-quality social media content for a huge range of businesses.

In today’s digital era, social media has become an inseparable part of our lives. It has transformed the way we communicate, connect, and share information, and the latest social media marketing statistics reflect this. From reconnecting with old friends to staying up to date with the latest trends, social media platforms have become our virtual playgrounds.

As avid social media users, we often find ourselves engaged in the endless streams of content, scrolling through our feeds, and hitting that “like” button. But have you ever wondered about the bigger picture? What is the impact of social media on our lives and society as a whole? 

These 15 eye-opening social media statistics of 2023 will shed light on the ever-changing dynamics of our virtual social spheres. They will not only surprise you but will also provide valuable insights into the way we should interact and engage with these platforms in the year ahead.

15 Social Media Marketing Statistics For 2023 You Can’t Afford To Miss

As of 2023, social media is estimated to be used by around 4.9 billion individuals globally.¹

In 2023, social media platforms have undeniably transformed into a vital aspect of daily life for billions of individuals worldwide. With almost 60% of the global population actively participating, these numbers showcase just how influential these digital platforms are in shaping the way we interact with the world. 

For instance, in Australia alone, 25.31 million people actively embrace social media. Its impact is evident, directing the way we connect with others and influencing modern society. With such a massive user base, social media continues to have a significant role in defining communication and society in today’s world. And it’s safe to say that this will be reflected in our social media use in 2024. 

About 44% of internet users aged 16 to 64 rely on social media as their primary source of information when they’re researching brands.² 

As we search for products or services, a significant percentage of us turn to social media for insights and opinions. This shift in consumer behaviour highlights the growing influence of platforms like Facebook, Instagram, and Twitter in guiding our purchasing decisions.

With the convenience of real-time updates, user reviews, and engaging content, social media has become a resource for discovering brands, their values, and the experiences of others.

For businesses, establishing a strong presence on these platforms has become essential to connect with their audience and build trust in their brand.

On average, individuals switch between seven different social networks each month.³ 

It should come as no surprise that the average person is hopping between seven different social platforms per month! With a range of platforms catering to various interests and preferences, it’s natural for users to explore and engage across multiple channels.

Whether it’s sharing updates on Facebook, capturing moments on Instagram, or discovering trends on TikTok, each platform offers a unique experience. Now more than ever, we’re embracing a multi-platform approach to social networking, and it’s changing the way we interact with each other.

This trend not only highlights our desire for varied online experiences but it also emphasises the importance of adaptability for businesses to meet the ever-changing needs of their consumers.

Worldwide, people dedicate around 2 hours and 28 minutes each day to social media.⁴

In today’s digital age, social media has become a constant companion in our daily routines. Social media isn’t just a platform for social interactions anymore; it has become our preferred source for news updates, shopping sprees, and much more.

To put this into perspective, assuming people sleep for an average of 7 to 8 hours per day, it means we spend roughly 15% of our waking lives scrolling, liking, and engaging with online content. It’s amazing to think that, added together, the world collectively spends nearly 12 billion hours on social media each day.

As these platforms seamlessly integrate into various aspects of our lives, it presents itself as a prime opportunity for businesses to reach and engage with their target audience.

There are more than 900 million members across 200 countries on LinkedIn.⁵ 

LinkedIn – the professional networking platform that has truly become a global powerhouse. With an immense user base, this platform has evolved into a valuable hub for businesses, allowing them to connect with a diverse pool of professionals from various industries and regions.

With such a vast user community, LinkedIn offers exceptional opportunities for companies to expand their networks, find potential clients and partners, and recruit talent worldwide.

The platform’s reach and influence have transformed it into a go-to destination for professionals looking to grow their careers and for businesses aiming to thrive in the ever-expanding global market.

A total of 2.037 billion people use Facebook every day – that’s 68% of all monthly active users.⁶

In the bustling world of social media, one platform stands out as a true giant: Facebook. 

Facebook’s influence is undeniable, with a vast community of individuals connecting, sharing, and engaging with content day in and day out.

Further to this, Facebook has evolved beyond personal connections; it has become a vital tool for businesses, allowing them to reach and engage with their target audience on an unprecedented scale.

With an impressive user base making up a considerable percentage of its overall activity, it’s safe to say that Facebook’s influence on our interconnected world is here to stay.

In 2023, TikTok claimed the top spot with an impressive median engagement rate of 5.69%, closely followed by YouTube at 5.24%.⁷

Among the many platforms vying for our attention, TikTok emerged as the undeniable star of the show. With an impressive median engagement rate, it outshone even the mighty YouTube platform.

Users have flocked to TikTok for its captivating short videos, creative challenges, and vibrant community, making it a hotbed of interaction and entertainment.

This newfound dominance highlights the ever-changing preferences of social media users and underscores the importance of engaging content in our digital world. As we continue to explore the world of social media, it’s clear that TikTok’s meteoric rise has left a lasting mark on our virtual lives.

64% of consumers are more likely to trust a brand if it interacts positively on social media.⁸ 

Building trust with consumers is crucial for any brand’s success. And here’s the kicker: positive interactions on social media can be a game-changer. 

In fact, recent data shows a 12-point rise in consumers trusting brands with positive social media engagement, emphasising the growing importance of online interactions.

When brands respond promptly, provide helpful information, and show genuine care for their audience, it fosters a sense of trust and credibility among potential customers. By nurturing these virtual relationships, brands can build stronger connections and solidify their position in the hearts and minds of their target audience.

Short-form videos stand out as the most engaging type of content on social media.⁹ 

Short-form videos have taken the social media world by storm, captivating users with their quick and engaging content. Whether it’s TikTok, Instagram Reels, or YouTube Shorts, these bite-sized videos have become the most sought-after content type.

A whopping 78.9% of TikTok users are on the hunt for fun and entertaining clips. Instagram users are also hooked, with Reels occupying 30% of their screen time and contributing to over half of the content reshared through Instagram DMs. The phenomenon extends to YouTube Shorts too, with an astonishing 5 trillion views and counting.

As attention spans shrink and users crave instant gratification, it’s clear that short-form videos are the reigning kings of engagement on social media.

91% of Internet users access the Internet through smartphones, while 65.6% use laptops or desktops, and 27.3% opt for tablets.¹⁰

With the digital world constantly evolving, the way we access the internet has undergone a remarkable transformation. A large majority of users now prefer to use their smartphones as their go-to device for online activities. Individuals are now seeking convenience and flexibility in their online interactions.

This is just one of many notable shifts in consumer behaviour, and marketers must pay attention to these trends and adapt their strategies to cater to users on different platforms. When creating a website for your business, it’s crucial to use a website builder that optimises the site for both desktop and mobile experiences.

After all, social media is no longer confined to the comfort of homes; it’s increasingly happening on the go, as evidenced by the growing number of mobile users.

76% of social media users have made purchases based on something they saw on social media.¹¹

With a large number of users giving in to the allure of products or services showcased on social platforms, it has become clear that these spaces hold immense power in influencing consumer behaviour and purchase decisions.

From eye-catching ads to captivating product demonstrations, these platforms have become a powerful tool for businesses. Whether it’s a trendy fashion item, a mouth-watering meal, or a must-have gadget, social media has the power to turn browsing into buying.

As the digital world continues to thrive, this trend shows no signs of slowing down, making social media an essential channel for businesses to showcase their offerings and for users to discover new products they might have otherwise missed.

79% of Australians are on social media, but only 47% of small and medium businesses have a social media presence.¹² 

Australians have wholeheartedly embraced the digital world, with a majority of people actively using various social media platforms to connect and share.

However, when it comes to small and medium businesses, it’s a different story. Surprisingly, less than half of them have taken the leap into the realm of social media. With just a small percentage of businesses establishing an online presence, there is significant potential for growth and engagement waiting to be explored.

As consumer behaviour continues to advance, bridging this gap could prove to be a game-changer for businesses, unlocking new opportunities and connections in the digital space.

Instagram dominates social selling, providing consumers with the ultimate in-app shopping experience among all platforms. Marketers also find it to be the most rewarding platform, offering the highest ROI for product sales.¹³ 

Instagram has emerged as the reigning champion of social selling. This vibrant platform not only provides users with a seamless and enjoyable in-app shopping experience but also delivers excellent results for marketers.

With its user-friendly interface and visually appealing content, consumers find themselves drawn to the platform, making it a natural hub for exploring and purchasing products.

Marketers, on the other hand, have found a goldmine in Instagram’s high return on investment (ROI) for selling products, making it an indispensable tool for businesses looking to boost sales and expand their reach.

Whether you’re a shopper or a marketer, Instagram’s allure as the ultimate social selling platform is hard to resist.

Following Google, YouTube stands as the world’s second-most visited website.¹⁴

YouTube, the beloved video-sharing platform, has earned an exceptional position on the internet. Its immense popularity as the second-most visited website globally speaks volumes about the compelling power of videos in today’s digital age.

With billions of daily users, YouTube offers exceptional opportunities for content creators and businesses to reach a vast and diverse audience. Whether you’re showcasing creativity, sharing valuable insights, or promoting your brand, YouTube’s massive user base makes it an ideal platform to get your content noticed and appreciated.

So, if you haven’t already explored the wonders of YouTube, now’s the perfect time to tap into this dynamic and engaging space.

There has been a 6.5% rise in social media users compared to last year.¹⁵

In the world of social media, one thing remains clear: it’s a trend that will just keep growing. This impressive growth has shown that social media is far from reaching its peak; instead, it’s still on the rise.

For businesses and individuals alike, this information holds crucial importance. Investing in social media marketing services and strategies remains a smart move to tap into an ever-expanding audience. As the social media user base expands, so do the opportunities to make an impact and be part of this continuously growing digital community.

What’s Ahead For Social Media Marketing In Australia?

Exciting times lie ahead for social media in Australia! Get ready for a surge in video content, with short-form videos stealing the spotlight. But it’s not just about trends; authenticity will be the driving force, as users crave genuine connections and transparent interactions.

As social commerce gains momentum, shopping experiences will seamlessly blend with the social media landscape. Gone are the days of mere browsing; buying will become an integrated part of the experience.

For businesses to remain relevant and competitive, they must focus on creating engaging content, delivering personalised customer interactions, and adopting data-driven strategies. Remember, if your business doesn’t invest in social media, your competitors will!

So, whether you are an enthusiastic user anticipating innovative experiences or a business striving for success, the Australian social media scene offers promising opportunities for all.

References For Social Media Marketing Statistics

1. Top Social Media Statistics And Trends Of 2023. Forbes. Accessed 2 August 2023.
2. 134 Social Media Statistics You Need To Know For 2023. Search Engine Journal. Accessed 2 August 2023.
3. 50+ of the most important social media marketing statistics for 2023. Sprout Social. Accessed 3 August 2023.
4. 160+ Social Media Statistics Marketers Need in 2023. Hootsuite. Accessed 4 August 2023.
5. 50+ of the most important social media marketing statistics for 2023. Sprout Social. Accessed 3 August 2023.
6. 134 Social Media Statistics You Need To Know For 2023. Search Engine Journal. Accessed 2 August 2023.
7. Social Media Statistics and Trends in 2023. Geekflare. Accessed 3 August 2023.
8. The must-know stats from the 2018 Yellow Social Media Report. Sensis. Accessed 3 August 2023.
9. Top Social Media Statistics And Trends Of 2023. Forbes. Accessed 2 August 2023.
10. Social Media Statistics and Trends in 2023. Geekflare. Accessed 3 August 2023.
11. Top Social Media Statistics And Trends Of 2023. Forbes. Accessed 2 August 2023.
12. The must-know stats from the 2018 Yellow Social Media Report. Sensis. Accessed 2 August 2023.
13. 50+ of the most important social media marketing statistics for 2023. Sprout Social. Accessed 3 August 2023.
14. 160+ Social Media Statistics Marketers Need in 2023. Hootsuite. Accessed 4 August 2023.
15. How Many People Use Social Media In 2023? Oblero. Accessed 2 August 2023.

Unless you’ve been living under a rock, you’ll have heard about Meta’s latest platform, Threads. While it might be viewed as a pawn in an all-out assault against Twitter, this new social media platform presents endless opportunities for all users, especially digital marketers. 

The launch of Threads has come hot on the heels of major evolutions in the world of AI which forced digital marketers to entirely re-evaluate their strategies. But if you thought the growth of platforms like Chat GPT was explosive, you’ve seen nothing. Amazingly, the revolutionary AI tool took 5 days to surpass 1 million followers and shocked the world in the process. But this has been surpassed by Threads at a rate you wouldn’t believe.

With unprecedented growth on a scale the world has never seen before, Threads has captured our attention and imagination. But, is Threads the next big thing for digital marketers, or are we just getting carried away by the hype?

So, What Is Threads On Social Media?

While the launch of Threads initially had users scrambling like their grandparents, things became easy in an instant. You’ve probably heard it described as “Instagram’s version of Twitter”, and that’s a fairly accurate explanation. 

How Does Threads Work?

Building on the success of Instagram and Facebook, Meta have taken things in a new direction by launching a text-based platform. And to say that the app takes inspiration from Twitter would be an understatement. 

In Meta’s words, Threads is “Instagram’s text-based conversation app”. It promises to be a place where “communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow”. Sound familiar?

Naturally, others have shared more scathing evaluations of the platform. It has been described simply as an imitation of Twitter that capitalises on its downfall. Regardless, Threads has made an enormous impact on the world of social media, and it appears to be sticking around for the long haul. 

But why have so many people already made the switch to this new platform? Well, it might be because we live in an age where anything new launched by notable companies attracts interest. Or, it might be because the format is extremely familiar to Twitter users. So much so that Twitter’s governing body is reported to have decided to take legal action against Meta for the launch of Threads. But really, it’s becoming apparent that the interest in Threads is because it has notable differences from its competitors and presents great opportunities.

What Makes Threads Different?

Threads uses very similar principles to Twitter, allowing users to post their thoughts, expertise and opinions in a range of formats. Users can also comment, share posts and quote pieces that they view on their feed. While videos, images, polls and links are all available, text is the primary form of content. And while Twitter already used these features, Threads have taken things to the next level for social media marketers. 

Namely, they’ve increased the character limit on texts from 280 to 500, and more than doubled the maximum video length from 2 minutes and 20 seconds to 5 minutes. In addressing these two pain points, Meta has gone above and beyond to deliver a satisfying and simple platform for users to share their opinions. 

But better still, Meta has linked Threads directly to Instagram, allowing users to seamlessly transition between the two apps with a linked account. This has allowed for a simple set-up and an onboarding process that reportedly takes less than 10 seconds to complete. This easy setup immediately addresses one of the major reasons apps aren’t downloaded. 

And when it comes to new social media platforms, digital marketers know how difficult it is to rebuild an existing follower base on a new platform. Fortunately, Meta has recognised this, and its links to Instagram have also allowed users to ‘import’ their existing Instagram followers onto the new platform, saving influencers and digital marketers a lot of time and heartache. 

These features have marked Threads as the pinnacle of user-friendliness in the social media landscape of 2023. But does this new platform really present any new and noteworthy opportunities for digital marketers? Or is it just more of the same?

What Opportunities Does Threads Offer?

While it only launched recently, and your laptop’s grammar tool probably still thinks you’re talking about polyester and sewing, Threads now has more than 100 million users. On the surface, this may lead us to believe that Threads will simply become a standard social media giant. We’d expect it to offer digital marketers the same set of opportunities as existing platforms like Facebook and Instagram. 

And that’s true. Threads do give digital marketers the same opportunities to share valuable insights and advice to help their business become an authoritative voice in their niche. They have the same chance to build loyal communities that gradually become loyal customers. And importantly, they still have the chance to drive traffic to their website and promote their business to potential customers.

But, Threads does have some notable differences that digital marketers can capitalise on to create a unique experience for their audience. 

New & Exciting Opportunities To Consider

At the moment, there is no advertising space for sale on Threads. This means your reader’s feed aren’t cluttered with expensive advertisements from your competitors. So now more than ever, content really is king. Organic reach is the key and you still have the chance to engage your audience without spending a cent. 

This absence of advertising gives you a great opportunity to showcase what your brand is about and stand out with really insightful and helpful content. But you’ll want to invest your time and effort into content as early as possible. Like most social media platforms, advertising is set to become a key component of Threads. Just take Instagram for example. When it launched in 2010, advertising was not part of its scope, but today, it’s one of its biggest income streams. 

Naturally, the introduction of paid advertisements will offer digital marketers even greater opportunities to get in front of their ideal customers.

But Threads has the potential to offer digital marketers much more than this. 

Limitless Connections

In the near future, Threads plan to make their platform compatible with ActivityPub, which is an open social networking protocol established by the World Wide Web Consortium (W3C).

In essence, this will allow Threads to seamlessly connect with other apps (not just Instagram) that currently support the ActivityPub Protocol. This currently includes many well-known platforms like Mastodon and WordPress. At the moment, this type of feature is not available on many social platforms.

What Does This Really Mean?

Think about it as the introduction of live streaming to sport. Before sport was televised, the performance of a football team could only be observed by those fans inside the stadium. However, when live streaming was introduced, the match could suddenly be viewed by fans viewing the match on television too. They might have been at home or at a pub, or anywhere else with access to the stream. 

In our case, ActivityPub operates as the streaming service, and content posted on Threads is the team viewers scrutinise. The integration of ActivityPub means that people outside the Threads platform are able to view and interact with the content, just as we can now watch football matches away from the stadium thanks to streaming services.

But What Does This Mean For Digital Marketers?

Well, no longer will you be bound by the confines of your specific follower count on one specific platform. Seamless connection with other platforms means that digital marketers, businesses and influencers will be able to connect with a much larger audience than ever before, and without any extra effort.

This might make it appear harder to resonate with each customer, leaving little room for error. Every word that a business shares is scrutinised more than ever. However, this will reward those skilled few that are able to create timeless messages that resonate with a wider audience. A wider audience means more chances to impress. You’ll have a better opportunity to connect with those users that are searching for what you offer. 

As a result, the most effective content creators will be those that understand their audience better than anyone else. Careful market research, analysis, and understanding of consumer desires have never been more important to the digital success of businesses. 

Key Takeaways 

The introduction of Threads marks a new age in the social media landscape. And we all know that change and new opportunities can be overwhelming for digital marketers. With a great deal of new ideas to consider, you might forget some important information along the way. So here’s what you need to know. 

What is the Threads social media app? Threads is new, it’s exciting, and it’s developed by Meta, the company behind Instagram and Facebook. It’s text-based and built on the foundations of Twitter, offering a similar user experience and near identical form of content. 

However, Threads have taken things to the next level with fewer restrictions on content, a seamless setup process with direct links to Instagram, and the ability to import followers from Instagram.  

The main opportunity Threads presents digital marketers is focused around quality content. With no existing advertising space available to purchase, organic content is the key to growth. And remember, Threads are taking steps to promote borderless growth for brands. With links to ActivityPub, you’ll reach a bigger audience than ever before. 

So, what should you do? Above all else, you must revert back to the basics of social media marketing. Your priority should be to understand your target audience inside out. Provide them with content that matters to them and resonates with them, and you’ll be on your way to success.

There is an estimated 90% of individuals who purchase from brands that they follow on social media platforms. However, as digital marketing evolves, the role of social media in brand building has become more complex than it was once sought to be.

Brand saturation, creator communities and more have influenced the way in which people interact with brands on social media. It is now more than just creating a brand with an awesome logo, some quirky copy and a satisfying palette. Today, audiences are searching for something more.

Social Media Is Where Various Groups Connect

Whilst there are many people online, they are not just there to speak to anyone. Social media is a common ground for users to connect with groups of people who have similar interests. Such small groups generally emerge for a certain interest or topic. Together they search for ways to stand out from what’s typical.

For instance, LinkedIn is a social media platform that has taken the world by storm. Growing in popularity, LinkedIn is a space that acts as an opportunity to interact with key stakeholders. It is a powerful space for businesses to engage their audience through utilising industry-specific content. 

Social media has influenced the way in which businesses connect to an audience. Rather than utilising your resources to create a large audience, seek to pursue an engaged one. As a digital agency in Sydney, RGC’s social media marketing services can help brands connect with their consumers more effectively.

Each Social Media Platform Is Unique

There are many factors that influence users to spend most of their time on a certain platform. Whether it be the platform’s posting format, its algorithms, a brand’s message and values, privacy or even a space where your friends are, users take these factors into consideration when deciding which platform to use. And even if they have almost every social media app on their phone, they are bound to use some more than others. Such decisions are evaluated by businesses in order to select the right platform for brand building.

Hubspot’s Instagram Engagement Report stated that 90% of Instagram users follow at least one business. Brands sometimes take shortcuts, and with the statistics from this report, a business may wish to build their brand only through Instagram, even though their customers tend to spend more time on Pinterest. A closer look at the demographic of users on Pinterest states that a majority of users are female, with 45% of them having an income of over $100k.

Try not to jump on the superficial differences. Instead, utilise the uniqueness of each platform to select the right social media platform to post on and sharpen your branding strategy. A reputable digital agency Sydney can do just that! Here at RGC, we place a vast amount of emphasis on how brands should maintain their uniqueness in competitive markets. To ensure your brand is well-defined, you will want to create and publish content that strengthens your brand identity for the specific audience you wish to target on each platform.

On Average, Individuals Spend 147 Minutes On Social Media A Day

Users spend a lot of their time scrolling through platforms, sharing and posting photos and videos in order to strengthen their personal networks as well as bring to light new hobbies and events. Some social media users visit platforms to observe, while many others wish to participate first-hand and acquire attention.

This year, brands have seen less organic engagement, with declining rates on Facebook, Instagram and Twitter. This reflects that social media is increasingly transforming into a pay-to-play space.

With that being said, as a reputable digital marketing agency in Sydney, we recommend that you show up every day to your audience. Regular genuine communication can build trust and awareness hence why posting consistently can assist your brand by building consistent imagery, colours and voice with public feedback. A successful social media strategy is intended to be more than just a regular posting schedule. It’s about sincere engagement with your community.

Audiences Are Constantly Searching For Something New And Compelling

Producing something new can be very challenging. Plus, being clever, amusing, and business-focused is generally even more difficult. However, these are not the only ultimatums of constructing an original and authentic brand on social media.

Today, individuals are not just devoting some of their time to social media each day. A multitude of them spend an excessive amount of their time with online communities. This means that, for example, users are not just viewing a meme just once or twice. For many Gen Z individuals and Millenials, viral social media content is becoming more well-founded than the newest song or movie.

It is important that you take this cultural shift into consideration when building your brand’s identity on social media. People are not composedly absorbing your brand’s content. They view social media as an introductory point where they wish to add or alter the conversation.

If you wish to be new and interesting to your audience, be yourself. Originality and honesty are key. Rather than being perfect, audiences are searching for those brands that are transparent about what they stand for and where they are asked of them to engage.

Incorporate Social Media Marketing Services For Your Business With RGC Digital Marketing Sydney!

Utilising RGC Digital Marketing as your Digital Marketing Agency Sydney will benefit your business growth as we will remain the go-to specialists for clients to recognise and acknowledge the social media trends of tomorrow.

Are you ready to work with a digital marketing agency to keep up to date with social media trends? To learn more about the Digital Marketing Sydney services we provide, please call our expert team on 1300 770 985 today and get ranking! RGC Digital Marketing is a Digital Marketing Agency Sydney that offers creative services, web design services, SEO services, search engine marketing services, social media marketing services, programmatic advertising, and many more services to improve our client’s digital presence.