Google’s algorithm updates are always making waves. The latest one, Google’s October 2023 Core Update, is no exception. This marks the third major update of the year, following core updates in March and August. The update began on October 5, 2023, taking almost 14 days to fully roll out.
So, what’s the big deal with this update? Well, its main goal is crystal clear: to enhance the overall quality of search results and reduce the presence of low-quality, spam-filled content across the web. Interestingly enough, this update coincided with Google’s rollout of their October 2023 spam update.
Google Search Central, the go-to source for search-related updates tweeted about it: “We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types.”
To grasp the importance of these updates, it’s essential to understand what Google considers as spam. Here are some key elements:
- Hidden Text or Links: These are elements that users don’t see but search engines do.
- Automatically Generated Content: Content with little or no user value.
- Large-Scale Article Scraping: Unauthorised use of content from other sources.
- Distracting Ads: Pages loaded with intrusive advertisements.
- Affiliate Pages: Thin content, sneaky redirects, or “doorway” pages.
- False Claims and Misrepresentation: Misleading information about products or services.
Why Should You Care?
Now, let’s address the burning question: why should you, as a marketer or website owner, care about all this algorithm talk? Well, Google’s algorithm updates are kind of a big deal for everyone. They can have a profound affect on how your website performs in search results, potentially causing shifts in your organic traffic, conversions, and, most crucially, your revenue.
The good news? If you consistently provide high-value content, such as valuable information that showcases your expertise and authority, your site can successfully navigate through significant algorithm changes.
“Core updates are designed to ensure that overall, we’re delivering on our mission to present helpful and reliable results for searchers” – Google Search Central
In fact, Google recognises and rewards websites that prioritise user value and relevance, making it a win-win scenario. Your dedication to delivering quality content not only shields you from the negative impacts of algorithmic updates, but it also positions your site for sustained success in the ever-evolving digital landscape.
The Plan Moving Forward
1. Keep an eye on your search analytics and performance
Regularly monitor how your website is faring in search results. This data provides valuable insights into the effectiveness of your strategies.
2. Focus on quality content that Google loves
Consistently delivering content that aligns with Google’s quality guidelines will not only keep your site in the search giant’s good graces but also resonate with your audience.
3. Make sure your site offers a great user experience
User experience is crucial. A user-friendly website not only keeps visitors engaged but also enhances your site’s reputation.
Moreover, Google has graciously offered a set of probing questions that you can ask yourself when assessing your own content. This means you don’t have to wait for the next update to start seeing positive results for your website. Remember, even small, incremental improvements to your site can yield substantial benefits over time.
