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Are you struggling to make your mark online? Are you finding it challenging to increase your brand’s visibility and drive more sales? Our team can help! We offer a range of tailored strategy services that can transform your online presence and help you stand out in your industry.

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Do you want your brand to stand out from the competition? Do you need creative solutions that will help you communicate your message effectively and make an impact on your target audience? Our team of creative professionals can help you accomplish your goals.

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Do you find it challenging to keep up with the demands of producing regular and engaging content while also managing other aspects of your business? Our team can help! We offer a range of content services that are tailored to meet your unique needs and help you reach your content marketing objectives.

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Are you in need of web or app development services? Do you find it challenging to bring your ideas to life and create a standout digital product? Our team can help! We offer a range of tailored development services that can transform your vision into a functional and user-friendly website or app.

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Are you looking to improve your organic search visibility to drive more sales? If you’re struggling to be found in the searches, our team of SEO experts can help. We offer a range of tailored SEO services that can transform your organic search visibility and help you reach your maximum potential.

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Are your digital ads failing to attract the right audience? Do you want to boost your online visibility and drive more conversions? Our team can help! We offer tailored digital advertising services that can transform your online presence and help you stand out in your industry.

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About Us

RGC Digital Marketing is a premier full-service agency that delivers top-notch creative, web design, SEO, digital marketing, and programmatic advertising services to leading consumer brands in Australia.

We take pride in our diverse portfolio of clients from various industries and sectors, both large and small. Our mission is to deliver exceptional services that capture the essence of our clients’ brands and resonate with their target audience. Learn more about our Work.

We take great pride in the success and results we consistently deliver to our clients. Don’t just take our word for it, read what our satisfied clients say about their experiences working with us.

Stay ahead of the game with our blog, where we share valuable insights and tips on the latest trends and best practices in marketing, web development, design, and more. Our expert team of writers and industry professionals are committed to providing actionable advice and informative articles to help you take your business to the next level.
HUSQVARNA

Husqvarna Dealer Websites Program

Website Design & Development
Husqvarna Dealers Case Study

Husqvarna Dealer Websites

For more than 325 years, Husqvarna Group has been the global leader in the production of outdoor power equipment for forest, park and garden care. Drawing on their rich history of innovation and passion, Husqvarna continually produces high quality, efficient, ergonomic and safe garden products for consumers and professionals. The brand also understands the opportunities within their market and has a strong focus on the business development of their dealer channels.

To assist in the development of the dealer channel, RGC Digital Marketing who is a web design agency in Sydney, was recruited to create and develop responsive Husqvarna Dealer Websites that would assist and support the 675 dealers in Australia and New Zealand. These user-friendly websites needed to satisfy the client criteria of creating an innovative template, while using an open source Content Management System (CMS), in order for the individual dealers to either manage their own content or have it managed on their behalf through the Husqvarna support program.

Through these websites, Husqvarna dealers, if they chose to capitalise on this opportunity, could expect to have a professional online presence, as well as online support to enhance their marketing initiatives. For example, these Husqvarna websites aided the dealers by eliminating the guesswork in sourcing professional, reputable and cost-effective website development and production, along with having ready-to-go content and responsive design to work effectively across mobile, tablet and desktop. Furthermore, ongoing website updates, complete assistance and support packages to enhance dealer businesses, branded websites, free website traffic, higher SEO rankings, and the option for online marketing and advertising services that could further promote Husqvarna and dealer brand were also provided.

RGC Digital Marketing developed an Agency Management System for Husqvarna, that made it possible for the new dealer websites to continually have up-to-date content and information, fed live and automatically. This also ensures all Husqvarna content across the dealer network will be formatted correctly.

Web design agency in Sydney, RGC Digital Marketing, continues to remain heavily involved in developing these websites to ensure they’re at the forefront for industry standards by consistently improving the functionality and performance of these sites. For example, the RGC team is currently implementing various website design services by updating the Husqvarna dealer websites with a fresh new look, improved user experience, enhanced placement of offers with products, closer association of products and accessories for up-sell or add-on, improved call-to-actions (CTA’s) and integration with the Husqvarna product management system for expanding site functionality.

Benjamin Leonardo - The Defenders

Brand Launch

Website Design, PPC & SEO
The Defenders Brand Launch

The Defenders ReBranding & Advertising Launch

Benjamin Leonardo – The Defenders, are a team of highly regarded, professional and dedicated criminal defence lawyers in Sydney. With a vast range of practice in criminal law and experience defending a variety of criminal offences and traffic matters, their team of solicitors possess a high level of expertise and commitment in-order-to achieve the best results for their clients. Their team has a wealth of experience representing clients in NSW Local, District and Supreme Courts and provides immediate assistance to individuals at police stations and gaols around the state.

Their team of criminal and driving offence lawyers are also proud to hold various industry recognised awards and accreditations which highlight their expertise and commitment to clients. Furthermore, they are honoured to be appointed by the Legal Aid Commission of NSW to be a part of various panels, as well as being involved with The Traffic Offenders Intervention Program as volunteer lecturers.

When RGC Digital Marketing was engaged to promote The Defenders brand, we were excited to say the least. What sets RGC apart from other Digital Marketing Agencies in Sydney, is the fact that we only promote one clients’ brand in any respective industry. So, this was our first Criminal Defence Client in this market sector, other than the odd Commercial Lawyer client we had worked for over the years.

The brief from the client was simple!

“Create a brand for us and let everyone know who we are. We want our phones to ring, as we have been using Digital Marketing Agencies for years, with very poor results, so you need to get us busy. The proof will be in the pudding!”

In-order- to get them busy, we needed to implement the following:

  • Investigate how they were placed online with a Brand Analysis Initiative
  • Complete a thorough Competitor Analysis Profile
  • Do a review on the firms most profitable key services
  • Implement a Digital Advertising Costing and Reach Analysis
  • Create a new brand logo which would be easily recognisable
  • Design and Develop a new Website outlining all their key services
  • Write content to the tune of 75,000 words for their website (over 200 pages)
  • Introduce a new method to track, analyse and report on all advertising and marketing services
  • Create a Google Advertising Campaign to regularly deliver enquiries
  • Implement a Search Engine Optimisation Campaign to get their website ranking

Click here to visit The Defenders website

In the months post the website going live, we saw their keywords started ranking immediately. The website content RGC Content Writers created, incorporated keywords which contained high search volumes from people searching online, but more importantly delivered ongoing enquires to the brand.

Well, we certainly got their phones ringing and delivered a steady stream of enquiries through their website from the outset, and to say The Defenders were pleased, was an understatement.

The Defenders are now enjoying knowing they have a Digital Agency who is constantly maximising their return on investment and able to deliver every aspect of their Digital Marketing requirements, but more importantly they are receiving ongoing enquiries on a daily-basis, and we are happy to deliver on our promises.