200 Reasons to Blits2Go
For more than 45 years, Kambrook has been synonymous with affordable, quality appliances that incorporate far more features than you would expect at the price. Today, Kambrook’s ever-expanding product range encompasses appliances for the kitchen, from slow cookers to kettles to frypans, as well as those for the living room, laundry and bedroom, such as irons, vacuums, heaters, electric blankets and fans.
RGC was engaged to promote the new Blitz2Go blender and develop a campaign, which would raise ongoing awareness and lead enquiries, for years to come.
One of the most successful products Kambrook released in 2014 was the Blitz2Go. The Blitz2Go enables people to blend and drink smoothies, juices and protein shakes, all in the same bottle. It is designed for busy people on the go, who seek a healthy alternative.
This campaign had a few key objectives and it started with social media marketing campaign, which was conducted in Facebook. It encouraged consumers to like the Kambrook Facebook page and then asked them to participate in the promotion by asking them to tell Kambrook what they would think would make a perfect smoothie. This style of promotion not only introduced new fans to the brand, but also created a source of good quality content, which was then farmed to a perfect pantry website where Blitz2Go recipes were available for anyone who wished to create amazing Blitz2Go smoothies for themselves.
The campaign was an absolute success reaching over 350,303 consumers within three months. It collected 5,000 likes from new fans but more importantly managed to utilise over 200 new recipes in order to promote the Blitz2Go. More importantly the campaign showcased the benefits of the Blitz2Go product and was a key driving factor for people purchasing the product in store.
At the completion of the promotion the recipes were collated into an electronic e-book, and were then placed on a perfect pantry website, where it was converted into a lead generating application, so consumers could provide their consumer information and subsequently download the e-book free of charge. Within six months Kambrook had received over 9,000 downloads and the e-book has proven to be one of the key lead generating drivers not only to the website but also to the Kambrook Facebook page.
Kambrook now have a unique facility to constantly raise awareness of the product and this strategy has led to additional product e-books being developed along with a sound content generating facility for fans to participate with the brand.