Programmatic Real Time Bidding

Traditional methods of media buying often lack flexibility through fixed costs and limited segmentation.

RGC is a Programmatic Ad Agency who offers our clients a more efficient approach through Real Time Bidding Programmatic Solutions. This allows for specific targeting, adaptable pricing on advertising inventory, and immediate placements that are based upon real impressions.

Real Time Bidding (RTB) goes beyond the assumptions created from demographic and psychographic factors and allows for campaigns to strategically target individuals based on more in-depth insights. This ensures that brand messages are highly engaging and relevant for consumers, and result in increased Click-Through Rates (CTR’s) for our client campaigns.
This automated approach also has the potential to expand campaign reach, based on impressions received.

Through Programmatic Open Auctions, RGC can also guarantee value for our clients. Specific targeting criteria increases the chance of converting captivated consumers and ensures that there is no overspending on irrelevant inventory, which ultimately maximises our client’s investment.